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0 Copyright 2013 FUJITSU
Reshaping IT
Reshaping Business El impacto de las TI en las organizaciones y
en los profesionales
7 June 2013
Martin Gutberlet Mobile +49 (0) 172 2804475 Head of Enterprise Consulting
Member of the Executive Team
1 Copyright 2013 FUJITSU
What are the IT & technology trends for enterprises ?
What is the impact of IT in enterprises?
What is the profile of IT Consulting and how does it change?
Agenda
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4% IT Market Growth in 2013 expected
IT Spending: 3.8 Trillion USD, worldwide in 2013*
0.7 Devices
0.1 Data Center Systems
0.3 Enterprises Services
1.0 IT Services incl. IT Consulting
1.7 Telecom Services
Total Media Advertising spending 2013, worldwide:
0.5 Trillion USD** (+5 %)
GDP Spain 2013 (Estimate):
1.05 Trillion USD*** (-1%)
* Gartner IT Spending 26 March 2013
** emarketer, 2013
*** Eurostats Europe
+4% in 2013 vs. 2012
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CEO Agenda is dominated by Technology
Customer Relations & Web 2.0
Organization & Generation Y Risk & IT Compliance
Innovation & Mobility
CEO
Topics
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IT Innovations revolutionize Customer & Business
Social Media Mobile Big Data Internet of Things
Customer Relations
Analysis
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Source: Berlecon Research 11/2010
IT Innovations across industries
% of Enterprises
Advertising
Retail
Software & IT
Architect
Consulting
R&D
Telecoms
Total
Tax & Auditing
Automotive
Insurance
ICT Retail
Tech. planning
Manufacturing
Agree
Totally
agree
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IT & Technology determine Innovations in Business
eHealth
Smart Grid &
Smart Metering
Online Stores
Car ICT
Agriculture
Cloud
eGovernment
IT
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IT Innovation in Business – Example Retail
Future market:
Attract and keep customers
Optimize human resources and save space
Self-Scanning Strong customer loyalty due to loyalty card, purchasing via scanner and electronic
shopping cart, control on the basis of technical samples
Mobile Payment Payment via mobile
Near Field Communication (NFC) Micropayment: contactless exchange of data, cashless payments
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Gartner CIO Agenda 2012 Only 60% of the topics are business related
Top 10 CIO Technology Priorities
1. Mobile Technologies Innovation
2. Analytics and Business Intelligence Customer Relations
3. Cloud Computing (SaaS, IaaS, PaaS) IT Internal
4. Virtualization IT Internal
5. Collaboration Technologies (Workflow) Organization
6. Legacy Modernization IT Internal
7. IT Management IT Internal
8. Security Risk
9. CRM Customer Relations
10. ERP Applications Organization
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What are the IT & technology trends for enterprises ?
What is the impact of IT in enterprises?
What is the profile of IT Consulting and how does it change?
Agenda
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Where is IT needed in enterprises ?
1. Internal IT
2. IT in production
3. IT to the customer
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1. Internal IT – Support of the Business
Purpose: IT supports the enterprise und its staff on the basis of IT
applications and workplace equipment
Differentiation: IT is usually not involved in technology topics which change
the business
Challenges:
Possible Impact und benefit of IT are often undervalued.
Formation of IT outside the IT („Shade” IT)
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2. IT in Production – Support in Development
Purpose: IT is also responsible for technology e.g. in the product
development
Systems: Computer Aided Design (CAD),
Electronic Data Interchange (EDI), etc.
Challenges:
Open innovation in the development, cooperation and
integration with third party IT systems
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3. IT to the customer – Support of B2B, B2C
Purpose: IT is responsible for the management of the interface to the
end customer (direct and indirect sales)
Systems: Customer Relationship Management (CRM), Partner
Management, Call Center, Online Shops
Challenges:
Use and implementation of mobility projects, appearance in
social communities, use of wikis, integration and evaluation
of data of third parties, etc.
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Interrelation of Business Model and IT
Technology Strategy
People
Process
Structure
Enterprise Governance IT Governance IT Management IT Production
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IT Governance
1. IT strategy must follow the business strategy Paradigm shift: IT can determine the business strategy
2. Value contribution of IT must be measurable to the enterprise
success Paradigm shift: Value Delivery and Assessment instead of Biz Case
3. Identify and manage risks Paradigm shift: partly no managing of risk at innovation
4. Best use of resources, target-oriented und efficient Paradigm shift: from management of resources towards management
of value
Make the implementation of 1-4 measurable
(performance management)
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IT Management
IT-Business Management
IT Strategy
Information
Applications
Organization
Infrastructure & Technology
Service Management
Sourcing
Security
Investment & Priorization
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IT Production
IT Compliance
IT Service Management (ITSM)
Use of IT Standards like
IT Infrastructure Library (ITIL), current in V3
Control Objectives for Information and Related Technology
(COBIT), 5.0
Committee of Sponsoring Organizations of the Treadway Commission
(COSO) – Framework for Enterprise Risk Mgmt
eTOM – in Telecommunications
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Project Management
Chestra
PRINCE2
Methods and Quality Standards in IT
Development Model
SSADM
Chestra
V-Modell
Risk Evaluation
CRAMM, COSO
MoR
Operation Models
ITIL (IT infrastructure Library)
eTOM (Telecom Operations Map)
SOF (Service Operation Framework)
MOF (Microsoft Operation Framework
Quality Models
Lean - Six Sigma
COBIT
ITSM Maturity Model acc. Spice
IT Service CMM
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What are the IT & technology trends for enterprises ?
What is the impact of IT in enterprises?
What is the profile of IT Consulting and how does it change?
Agenda
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3 different Fields of Consulting
1. In-house Consulting
2. Independent IT Consultant
3. IT Manufacturer offering Consulting
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1. In-house Consulting
Definition: Employed consultants who undertake consulting tasks for an enterprise
even in the area of IT & technology
Examples: Telefonica (Telecoms), RWE (Utility), Bayer (Chemical), etc.
Sales Growth for In-house Consulting in 2012: +18%
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2. Independent IT Consultant
Definition: Consultants working for independent enterprises which do not provide
any software, hardware or services portfolio
Examples: McKinsey (Business Technology Office) or Boutiques like Gartner,
Cassini
Main Focus: IT Strategy and Process Consultancy
Differentiation: No system integration or development of software
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3. IT Manufacturer offering Consulting
Definition: Consultants working for enterprises offering its own software, hardware
and services portfolio
Examples: Fujitsu, IBM, HP, T-Systems
Main Focus: End-to-End delivery from IT Consulting to implementation and operation
Challenge: Positioning of own portfolio; partly not independent in recommendation of
best in class solutions
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Classic IT Service Areas
IT & Technology Consulting IT Strategy
IT Sourcing
IT Business Management ( e.g. ITIL)
IT Virtualization & Cloud
IT Green
IT Infrastructure
IT Security
System Integration Application
Server
Storage
Network LAN, WAN, Mobile
IT Service Management (ITSM)
IT Security
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IT Consulting Areas
1. Enterprise IT Use
Internal IT
IT in Production
IT to the Customer
2. Enterprise IT Areas
IT Governance
IT Management
IT Production
Classic
New
3. IT Business New Business Areas
New Business Models
Consulting Competence
Business Process
IT Business Solutions
Methods
IT Processes
Technology
Business
Innovation Management Org
aniz
ational &
Technolo
gic
al T
ransfo
rmation
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IT Business For Example in Automotive
CAN
TCG-compliance
security chip
DCM
Controller
Chip
Wireless Network
Service-Impact-
Management Service-Desk
OEM DC
Integrated Driver Assist.
System
Telematics Service Center
Universal Enterprise Service Management - UNISEM
Driver Centric Secure Seamless IT
Characteristic for these projects is the high degree of complexity as consulting areas
1 and 2 have to be considered urgently !
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IT Jobs in the Future
There will be new job descriptions such as Search Engine
Optimizer (SEO) or IT Innovation Manager
Marketing will become a Web/IT Domain due to social
communities
Appliances - Integration of H/W & S/W and Services (optional)
will be increasingly deployed
Research & Development are linked, but work in
local/mobile/project driven teams will be intensified
Cloud Computing redefines IT Sourcing & Resource
Management
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My Offer to You
We look after BA, MBA, diploma and degree work
We give trainees the chance to get to know us
We offer graduates a trainee program
Just contact:
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Q&A
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