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MarketXpander provides Competitive Analysis and Market Research Services to ISVs and SaaS companies to expand their markets in new geographies, assess market potential and grow in current markets.
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Research Services
www.MarketXpander.com
Supporting technology firms in strategy development and business planning through
Market Research
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How can our research help?
Assess potential of specific market segments
(geographies, new products, industries and other
customer segments) for business expansion
Analyze competition for your current products or new
product launches, or test waters in a specific market
segment
Research and Analyze potential partners in current and
new geographies, or for your new product line.
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MarketXpander Research Services
Target Market Analysis
Competitor Analysis
Partner Research
• Assess the potential of the market across different segments
• Identify the market potential in new geographies
• Analyze competition for current products or new product launches
• Test waters in a specific market segment
• Grow internationally through partner channels
• Expand your partner network in current geographies
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Target Market Analysis
Identify, quantify and segment your target market
How can we help you?
• Market OverviewoMarket Overview, Structure and
SegmentationoHigh growth sub-markets and the factors
responsible for growthoMarkets with high market share
(Identifying the cash cows and their future)o Leading players and their market shareoRegional break-up of the market sizeoGeographic Analysis
What are the potential markets across different geographies?
Which are the factors for high market share or high growth in a particular geography?
• Market DynamicsoDriversoRestraintsoOpportunitiesoChallengesoRegulatory EnvironmentoBest Practices
Detailed market level information and facts to create insights for your sales team
Effectively plan your annual budget on the basis of market data, forecasts and trends of the industry
Identify the key potential segments, industries and geographies for better penetration and reach
What we provide?
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Competitor Analysis
Identify the competitive landscape across key segments and sub-segments
How can we help you?
• Identification of key competitors acrossoGeographieso Product/Service Segments
• Benchmarking of key competitors across different areas such as:o Segmentso Product Portfolioo FinancialsoBest Practices across technology, sales and
marketing strategieso Thought LeadershipoGeographic Reach and Performanceo Partnerships and Alliances
• Competitive Landscapeo Key PlayersoMarket shareoMarket Size and GrowthoAverage price of productsoRecent developments within the market
Identify the best gaps and opportunities in the industry
Assess your position in the marketplace within your competitors, based on different evaluation parameters
Detailed competitive information and facts to create insights and roadmaps for your sales team
What we provide?
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Partner Research
Build strong alliances across geographies for a wide market presence and customer reach
How can we help you?
• Identification of new partners across geographies and product segments
• Evaluate technology partnerships between companies
• Track changing global technologies, and regulations which could have an impact on the potential partnership
• Account profiling for targeted partnersoOverviewoBusiness Segment and Structureo Product PortfoliooGeographic OperationsoManagemento FinancialsoBusiness Strategieso SWOT Analysiso Potential Strategic ScenariosoRecent Developmentso Product/Service mapping
Strengthen your partnership strategies for Integrated Product Offerings
Discover non-traditional marketing channels to increase distribution of software products to other target markets
What we provide?
Assess your potential partnership with targeted firms
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Engagement Steps
Need Identification
Designing Research
Framework
Delivering Interim and
Final Outputs
Continuous Feedback on
Outputs
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Problem Detection
Detect Design Deliver Feedback
Understanding specific needs for research services
Understanding the expectations out of the research
Learning about your strategic sales and marketing roadmap
Understanding your sales and marketing strategies to
achieve it
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Designing Research Framework
Detect Design Deliver Feedback
Designing a Research Framework for the identified problem
Test the framework for:
Data Availability
Key Challenges
Time and Cost Estimations
Proposal drafting
Project Approval
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Delivering Interim and Final Outputs
Detect Design Deliver Feedback
Process Definition and implementation roadmap
Create timelines for Interim and Final deliverables
Documentation
• Create detailed execution plan, Service Level Agreement (SLA)
• Agreement of client on defined SLA
Research
Status Report (Interim deliverables and weekly calls)
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Continuous Feedback on Outputs
Detect Design Deliver Feedback
Interim feedbacks
Implementation of feedbacks
Ensuring the final output serves client’s need/end purpose
Feedback form to be filled by client
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Why MarketXpander?
Access to paid databases e.g.. Hoovers, Inside View etc.
Our services blend the right strategy, sales talent, process and technology
◦ Strategy = Segmentation + Need Analysis + Messaging + Delivery
◦ Sales Talent = right people + training
◦ Process = well defined process + aligning to specific client needs +
governance
◦ Technology = CRM + marketing automation + analytics + automated
web research
Expertise in sales and marketing development
Focus on serving ISVs and SaaS companies
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MarketXpander Clients
ISV & SaaS Clients Technology Solutions
Financial Services/Education
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Write to us [email protected]
Find Us: http://www.MarketXpander.com
http://twitter.com/MarketXpander http://www.linkedin.com/companies/marketxpander-services
Meet Us:#14 & 15, Krishna Reddy Colony, Domlur Layout, Bangalore, India
Call UsIndia Phone: +91 080-6547 2596
US Phone: +1 678 608 3550
