FROM REPUTATION

MANAGEMENT TO REVENUE

MANAGEMENTPresentation made by:

Omar Maatouk

Blog:http://businessdevelopmentomaatouk.blogspot.fr/

WHAT IS REVENUE MANAGEMENT Selling the right product to the right

customer at the right time for the right price.

Conditions:Fixed resources to sellPerishable inventoryCustomers willing to pay different price fro

same product

R.M. RESPONSIBILITIES Managing rates and inventory

Segmentation and channel management

Analyzing and reporting

Budgeting and forecasting

Meeting and arbitration

Strategy

CHALLENGES… YUP WE’RE READY ! Rising costs of acquisition

Rate parity

Reviews….

REPUTATION = REVENUE

DIGITAL MARKETING

OTA’S VS DIRECT BOOKING

There is a balance to strive for between OTA and direct bookings ?

SPECIAL PACKAGES AND PROMOTIONS