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Things that are wrong with this site
• Primary and secondary navigations
• Hard to read• Layout doesn't make
sense• Overwhelming• Difficult to actually find any
content
Solutions to the problem:
This is the demographic that we want to reach:
• Current art department students
• Prospective students• People interested in the
work of the department
• Simplify by displaying less information
• Create united color scheme
• Group navigation to areas that make sense
• Simplify Visual information• Include more images of
work from the department
Color palettes
Keeps Yale colors but adds "pop" to make the department stand out
Based loosely on Yale colors but with more warmth and energy.
Font Choices
Both fonts are a bit more modern in look and also pleasant to read. Good for appealing to the demographic. Arvo carries a slightly academic look.
paired with