Service Provider

Creates deals and publishes

coupons

Done via online channels and

printed handouts

Users either see it online or read physical papers

Translates to

Provider expects to

• Dissolve inventory

Gain loyalty

People who are not interested People who are not decided

Few tens or hundreds who buy the

deal

• Gain loyalty

• Make profit with least

investment

• Generate buzz or

marketing message

Print coupons deal method

• Very slow process to get coupons to users – time taken in physical delivery, printing, delay in viewing (typically mails lay around for a

time interval before it gets read)

• Environment conscious people hate providers who print coupons, so negative sentiments sometimes does not give the desired result

• ZERO guarantee that the deal is of any interest to users. Users may not want such service at all or their preference may be in a

difference variance of the service ( like hair cut for kids may be of least interest , while the user may want haircut for adult)

• The coupon redeeming time bucket may not fall in users requirement, leaving coupons unused.

• There is almost zero buzz or marketing pitch generated , and zero guarantee of gaining loyalty with users

• The net result of the above is underutilization of coupons , not meeting the desired results for the provider.

Online coupons /deals method

• Though this saves time by getting rid of processes like printing, hand delivering of coupons, it still has almost all of the drawbacks of

physical coupons.physical coupons.

• The online deals are typically delivered to masses who may or may not be interested in the deals. There is zero guarantee of usage of

deal coupons.

• Does not guarantee loyalty of the customer. The ‘local’ factor is not utilized on most of the sites today, this does not generate enough

returning customer.

• Can be used for generating buzz by integrating with social networking sites, but most of the sites do not do this.

• Few deal aggregating sites provide single shop for deals (like deals2buy, dealplus, slickdeals etc).

• ZERO guarantee that the deal is of any interest to users. Users may not want such service at all or their preference may be in a

difference variance of the service ( like hair cut for kids may be of least interest , while the user may want haircut for adult)

• The coupon redeeming time bucket may not fall in users requirement, leaving coupons unused.

• Lot less local small businesses participate here, and thus a large part of smb population is left out of such a method.

• The net result of the above is underutilization of deals/coupons, not meeting the desired results for the provider.

� Daily deals like Groupon, LivingSocial and umpteen others.. Woot etc etc

Merchant decides to offer a deal

People start purchasing deals

Tipping point reached : enough people have purchased the deal

Drawback

• Deals provided are just one for a day, deals are

appetizing to only few people. Its too narrow in

scope.

• Almost zero loyalty generation at the most deals

connect people in same city (imagine New York!!)

• Merchant driven deals… no choice for users to decide

what they want and how much do they want it for.

Deal realized

Tipping point not reached

For all

what they want and how much do they want it for.

• Merchants don’t get the desired benefit of buzz and

loyalty. Even if it generates buzz, the loyalty factor is

not measured. Its just not ‘local’.

• Flexibility to decide the deal details is missing, there

are rules groupon like sites enforce that make vendors

go on loss sometime.

What if you could decide what you want to purchase?

What if you could decide how much you want to pay for it?

What if you could decide when you want the product/service?

What if you could get a group to do the above and actually get the deal?

Imagine You want to go for a juice drink at Joe’s Juice Joint (Triple J) at 3 PM on a Friday.Chocolate Energy drink is your favorite – costs $8. You would like to spend not more than $5 for the drink. How do you get it?You gather bunch of friends/colleagues (say 10 of them) and send an email to Triple J and You gather bunch of friends/colleagues (say 10 of them) and send an email to Triple J and ask for a deal of $5 drink for all. Triple J says no for $5 but $6 is ok. You buy the drink along with others from your group. You saved more than $20 for the group.Imagine doing this and much more on a website and you don’t have to physically collect friends for getting such a deal!!!!

This is just a hypothetical scenario.. You can ask for any service using this feature.

• Create a social app that can allow users to

• User created deals : Buy what they want,

when they want and pay how much they

want.

• Bid for merchant deals : bid for products

which merchant wants to sell. Merchant

decides on deal price based on

influencing factors and user wins a deal.

• Daily deals: typical to groupon style.

What is red WALLET?What is red WALLET?What is red WALLET?What is red WALLET?

• Leverage other social tools to actually

create deals and propagate deals.

• Utilize tools like twitter,facebook

• This site will be a revenue generator from

day one of operation, but may need

significant marketing effort to gain critical

mass in operation.

These are work in progress mockups