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What are we talking about? • Where did this come from? • Discovering passion • Uncovering the niche • Diversifying the risk • Sweat equity
Why jump out and innovate? • Career in marke@ng/Passion for sports
• The Memphis Connec@on – Flipping the script
• Take what you know and apply it to a new idea
• Technology Age enables everyone
• It’s all a calculated risk
Engagement • Social Media (Profile photos, Friday Night Tweets…)
• Events (Scholarship Workshop, Senior Showcase)
• Daily blogging, news
• Television and radio segments
• Addi@onal punch with paid marke@ng
Don’t be the guy who looks back with regret….
My high school football career is over. If I had another chance I would…. • Study harder • Take the SAT/ACT seriously • Complete all my assignments • Study for Finals • Be a Student-‐Athlete, not a class clown • Listen to my parents, teachers & coaches • Be the hardest worker on the field • Train harder to be the best
Revenue Stream Diversity • College scou@ng service
• Adver@ser revenue
• Website subscrip@ons
• Marke@ng and adver@sing consul@ng
• Events (Camps, etc.)
Being prepared • For me, a psychological challenge day by day
• “The Race” never ends
• Feeding the beast • The challenge of hiring
• Dozens of ways to do it – Thanks to Hatch for inspira@on!