Vehicle Branding – The Moving BillboardMake every traffic jam a marketing opportunity..Infographic Research Note : Sign A Rama Davie

Reasons to Invest in Vehicle Graphics: Mobility of the vehicle Lowest cost per thousand impressions Lasts Longer No restrictions One Time Payment Easy Maintenance Saves vehicle from scratches

Reach of Vehicle Graphics: 98% of Americans travel in a vehicle every week. 91% notice advertising on trucks; 35% observe them closely 29% of viewers would form a buying decision on truckside advertising 56% perceive the company to be a successful one when they see truckside advertising

Retention Comparison with other print-media:(Higher numbers are better.)

Vehicle Graphics: 6.1 Magazine: 5.8 Outdoor: 5.6 Newspaper: 5.2 Direct Mail: 3.8

Asset Value Comparison with other mediums (in $):(Lower numbers are better.)

Television: 23.70 Magazine: 21.46 Newspaper: 19.70 Prime-Time Television: 18.15 Radio: 7.75 Outdoor: 3.56 Vehicle Graphics: 0.48

* Calculated in cost per thousand impressions

Things to include in a vehicle graphic: Logo and Tagline Contact information; website, telephone, toll free numbers Social Media Channels; Facebook, Twitter, Pintrest handles A clear message Special discounts, offers or promo code Interesting pictures or designs

Sources: http://speedprosaintpaul.wordpress.com/2010/04/26/benefits-of-vehicle-advertising-5-

reasons-to-invest-in-vehicle-graphics/

http://multimedia.3m.com/mws/mediawebserver?99999bCgslO0UeaBvFVBwFolN1CZNlCgp1A9N1A9N999999--

http://www.b2bmedia.com/research http://vehiclegraphicsacademy.com/impact