Reap What You New, St. Paul Public Library

REAP WHAT YOU NEWA Futurist’s Guide to Anticipating & Leading Change

The Falling is Sky

CHANGECHOICE

© Cecily Sommers, 2010

KNOW DO

NEWNEW


Q: Why is it that, even when we Know better, we don’t Do better

A: We have to learn how to New better!


A Futurist’s Guide

Problem Solving• KNOW:

– WHAT don’t you KNOW?• Determine your Best Question

– HOW do you know?• Process

• NEW:– WHAT can you NEW?

• Opportunity– HOW do you NEW?

• Exploration

• DO:– WHAT must you DO?

• Choosing– HOW do you DO?

• 5% Factor


Learning, Memory

Senses

Left Hemisphere

Language

Right Hemisphere

Imagery

Motivation & Emotion

Autonomic System: Pain, Arousal


Forward March!L: KnowR: NewL: Do

The Antidote


Know

technologytechnology

resourcesresources

populationpopulation

law marketsgovernance


◦ Earth

◦ Ocean

◦ Space

◦ Climate

◦ Energy

◦ Water

◦ Land

◦ Food

◦ Sun

◦ Animals

◦ Habitat

◦ Minerals

◦ Forest

ResourcesFour Forces


law

resourcesresources

markets

food energy water

ISSUES

TRENDS

INTEGRATION


◦ Genetics

◦ Robotics

◦ Information

◦ Nanotechnology

◦ Health care

◦ Education

◦ Collaboration

◦ Virtual reality

◦ Games

◦ Telephony

◦ Manufacturing

◦ Infrastructure

TechnologyFour Forces


law markets

health energy

communications

technologytechnology

roboticsinfrastructur

e


◦ 6.1 B in 2000

◦ 9B in 2050

◦ Developing ++

◦ Industrial ---

◦ Immigration

◦ Multi-cultural

◦ Multi-lingual

◦ Nationalism

◦ Conflict

◦ Capital formation

DemographicsFour Forces



law markets

migrati

onlaborlabor

youth

populationpopulation

mortality

mortalitymulti-ethnicmulti-ethnic


◦ Tribalism

◦ Market drivers

◦ Values

◦ Interests

◦ Beliefs

◦ Onlinecommunities

◦ Personalization

◦ Polarization

GovernanceFour Forces


CONTENT

CONVERSATION


The fast and easy answer? - All media will be social, layered (virtual + physical), and just-in-time (real-time, place-, person-, and situation-specific).


Jason M. Schultz, director of the Samuelson Law, Technology and Public Policy Clinic at the University of California at Berkeley Law School, said libraries always have served two roles in society: 1.They're places where people can get free information; 2.and they're community centers for civic debate.

As books become more available online, that community-center role will become increasingly important for libraries, he said.

"It depends on whether we prioritize it as a funding matter, but I think there always will be a space for that even if all the resources are digital," he said.

Some libraries are trying to gain an edge by focusing on the "deeply local" material -- the stuff that only they have, said Blowers, the librarian in Ohio.

"How do we help add that value to a format like the Internet, which is expansively global?" she said. "So we look at what do we have here that we could help people gain access to by digitizing it."

That material can be used to start community discussions, she said.

New

ZONE OF DISCOVERY

◦ Business need◦ Futures research◦ Brand experience◦ New technologies◦ Scenario

development◦ Outside experts◦ Experiential

exploration◦ “Like That”◦ “Fill the Box”◦ Having it all◦ “Duh!,” “Love it!”,

High Risk/Reward◦ Chunking it down◦ First Movable Piece◦ Deliverables,

resource requests, Q-2-Q


• “Like That!”• Play• Time out

Pour & Stir


Marching Forward

• Opportunity (BQ)

• Pour & Stir• Form (BP)

Know Better, New Better, Do Better


Do

“The to plant

a tree was ago.”best time20 years

Chinese Proverb

KNOW

NEW

DO

RIGHT BRAIN

THE NEW I.P.


INNOVATION PORTFOLIO


CLIENTS

Assumptions, Outcomes, Resources

• 10 Years• 5 years• 2 years• 1 year• 6 months• 3 months…

Plan in Reverse


s T A M PO U

T S H O R T

S I G H T E D N E S S


The Wisdom Principle

God grant me the serenity to accept the things I cannot change;

courage to change the things I can;

and wisdom to know the difference.

The Serenity Prayer

What’s yours?dream



THANK YOUTHANK YOU

CECILY SOMMERS

website www.pushthefuture.org

[email protected]

phone 612.374.3191

twitter cecilysommers