Realtime Media - Capabilities

• 1. Promotions Technology & Compliance Based Marketing Solutions
  • interactivepromotion

• social mediastrategy

• datasegmentation

2. RealTime Media combines creativity, technology, and regulatory expertise to create highly effective,Compliance-Based Marketing Solutions that develop 1:1 relationships byacquiring ,activatingandretainingconsumers 3. Representative Clients 4. RealTime Promotions Technology Solutions

• Instant win promotions

• Sweepstakes

• Loyalty campaigns

• User generated content

• Watch & Win

• Widgets

• Social media

• Tell A Friend

• Custom contests

• Incentive campaigns

• Webisodes

• Mobile

• Instant messaging

• Web 2.0 Personalization

• Digital instant win prizes

• Rich media, Eyeblaster, Flash

• Integrated email services

• Digital coupons

• Sampling

• Promotion microsites

• Streaming video production and integration

5. RealTime Promotional Services

• Strategic planning and development

• Creative services

• Account and project management

• • Timeline, flow chart and day to day contact

• Technology implementation

• Program management & administration

• • Legal services, rules, bonding & registration

• • Prizes procurement, barter & fulfillment

• • Reporting and analysis

• Fulfillment services

• Insured prize promotions

6. Compliance-Based Marketing

• RTM ensures your programs comply with the rapidly changing local, state, federal and international laws:

• • CAN-SPAM ACT

• • HIPAA Regulations

• • COPPA Regulations

• • Digital Millennium Copyright Act

• • State Promotional Laws

• • State Privacy Laws

• • IRS Regulations

• • International Promotional Laws

Why? 7. Competitive Differentiation

• Principal-level involvement on a day-to-day basis

• Equal strength in creative, technical, and strategic marketing arenas

• Superior project management procedures

• Commitment to collaboration

• Experience and flexibility

8. Reporting 9. Case Studies 10. Mac Cosmetics Hello Kitty International Widget

• International widget available in 9 countries: US, UK, Canada, Australia, Germany, France, Korea, and Japan.

• The promotion is entirely encapsulated in a widget for maximum social media exposure and distribution

• First widget to allow for data transfer in Asian language character sets

• Fresh take on Tell-A-Friend

11. OMG! Degree Girl Custom Microsite

• Multi-phased custom microsite

• Results:

• Total Visitors to Branded Experience: Over 840,000

• Registrations:50,000 +

• 46% of registrants returned to the contest site

• Submissions: Over 20,000

• Opt-in:

• • 28% of Registrants opted in

12. AOL Caress Make You Skin the Ultimate Fashion Statement 13. Verizon Wireless Pick The Winning (team) Plays

• Goal:

• • Drive awareness and activation of Verizons various team sponsorships

• Tactics:

• • Multi-layered promotions where participants can instantly win prizes, as well as earn additional entries into the grand prize sweepstakes

• • Video of well-known team spokesmen used to enhance online experience

• • Templated program allows Verizon to deliver team specific programs

• Results:

• • The program has been so successful that Verizon is rolling the program out to all of its team sponsorships in the NFL, NBA & NHL!

14. Sisterhood of the Traveling Pants 2 Custom Microsite

• Total Unique Registrations: 80,000+

• Sweepstakes Entries: 421,000+

• Instant Win Game Plays: 402,000+

• Tell-A-Friends sent: 18,000+

• Tell-A-Friends who returned: 18%

• Custom Jeans Created: 14,000(avg viewing time 1 min 28 seconds)

• User Gen Submissions: 9,000

• Opt-ins: 26%

15. Mazda5 Memory Challenge

• Interactive Memory Game feature benefit statements about the car with every set of cards matched.

• Unique Registrations

• 35,000+

• Returning Players

• 630,000+

• Instant Win Game Plays

• 670,000+

• Sweepstakes Entries

• 40,000+

16. Beano Love Letter Contest

• Goal:

• Build brand awareness and leverage an existing TV ad campaign

• Tactics:

• Implement a Phased 120-day promotion

• Develop a User-Generated Essay Contest and Voter Sweepstakes

• Create an online Admin Tool to allow the client to review/approve the essays in real time

• Results:

• 16,000 registered users

• 12,000 essay submissions

• 34,000 votes for Top Essay

• 700,000 page views

• 500,000 unique visits

17. Comcast Daily Candy 100 Day Giveaway

• Results To Date: 8/30/09

• Total Registrations: over 155,000

• Returning Players: 595,000

• Instant Win Game Plays: 750,000

• Tell A Friend Returns: 21%

• 1-2 Many returns: 3%

• Comcast.net & DailyCandy Opt-in: over 30% each

18. GSI Kate Spade Hawaii or Bust Sweepstakes & Instant Win

• Total Unique Registrations:52,573

• Total Sweepstakes Entries: 255,117

• Instant Win Game Plays: 232,534

• Returning Players: 179,892

• Tell A Friend Returns: 9%

19. Smirnoff Ice Win What You Want

• Goal:

• • Drive purchase continuity and loyalty among target consumers

• Tactics:

• • Unique codes under the caps

• • Consumers can instantly win an eBay gift certificate ($25 - $500)

• • For each code entered consumer also received an entry into sweepstakes for a $15,000 deposit into their PayPal account

• • Consumers can enter their codes online or via text message

• Results:

• • Over 300,000 consumer accounts created

• • Over 1.2MM unique product codes activated

20. Home Depot Ultimate Power Tool Event

• Goal:

• • Drive target consumers into Home Depot stores to purchase their new power tools

• • Inform consumers that they can earn free Home Depot gift cards for their power tool purchases

• • Create a database of program participants for ongoing CRM

• Tactics:

• • Consumers were encouraged to play the hourly online instant-win game daily (scratch & win)

• Results:

• • Over 271,000 Splash page visits

• • Over 81,000 consumer accounts created

• • Over 155,000 game plays

• • 36% opt-in rate

• • 30% of tell-a-friend emails converted into program registrants

21. Thank You Frank Neill [email_address] 610-337-3600 ext 253