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A brief study I did with my "community" to get a feel for their perception of social media.
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SOCIAL MEDIA REALITY CHECK Phil Wilson-RemainComm MIMA UnSummit-October 1, 2008
25-347%
35-4456%
45-5433%
AGE OF PARTICIPANTS
<18 18-24 25-3435-44 45-54 55+
0
33.33
66.67
100.00
93
67
52
93
% of participants
TECHNOLOGY ACCESS
Home Computer Work ComputerLaptop Computer Cell phone
SOCIAL MEDIA REALITY CHECK Phil Wilson-RemainComm MIMA UnSummit-October 1, 2008
14.8%
25.9%18.5%
11.1%3.7% 3.7% 3.7% 3.7%
85.2%
92.6%
33.3%
14.8%
92.6%
18.5% 18.5%
7.4%
3.7%
29.6%
MySpace Facebook Linkedin Twitter YouTube Flickr Digg Del.icio.us Friendfeed Music sites
SOCIAL MEDIA AWARNESS VS USE
Participate Aware
SOCIAL MEDIA REALITY CHECK Phil Wilson-RemainComm MIMA UnSummit-October 1, 2008
0%
25%
50%
75%
100%
7%
33%26%
33%
Daily Once per week >Once per week Don’t read
BLOG READERSHIP
0
20
40
60
80
44
30
22
44
75
138
Cell Phone TexT/SMS Email Phone Mail
COMMUNICATION TOOLS