Real World Challenges in Building a Mobile Strategy

Welcome.

@propelics

Questions, Commentsto #mobilestrategy

Propelics Roundtable Series:

Real World Challenges in Building a Mobile Strategy April 2nd, 2015

Today’s Guests

Michael Baca AmerisourceBergen

Maribel Lopez Lopez Research

Rami Webhe Bank of Montreal

Propelics creates mobile strategies and world class Apps for the Enterprise.

Propelics Background – About Us

3

•  Deep Enterprise background •  Founded in 2011 •  Fortune 500 focus •  Global delivery experience

Trusted by some of the largest global brands:

Pre Built Mobile Apps

Strategy Research & Advisory

Custom AppS & Managed Services

•  100% focused on digital and mobile for the Enterprise

•  San Jose, Boston, Pittsburgh, Guadalajara

Enterprise Mobile Strategy Services Enterprise Mobile Strategy Mobile App Portfolio Mobile App Scoping & Planning IT Readiness for Mobility Innovation through visualization Center of Excellence Creation

App Development and Support Application Architecture and Development Managed Mobile Center of Excellence Mobile App Testing as a Service Mobile App Tier 2 and 3 Support

Enterprise Mobile Research Mobile Research Council

Mobile Products Maps / Conference Room Booking App Audit / Site Visit App Event App

What We Do

5

•  Moderated by Propelics and Lopez Research •  Membership Tiers begin with Community membership

(http://www.mobileresearchcouncil.com) •  Includes 2 seats with:

-  Access to 24/7 mobile expert community

-  Research newsletters from Lopez Researchon key mobility topics

-  Monthly roundtable calls -  Mobile Huddle calls to discuss recent news

•  Interact with executives at other Fortune 1000 companies and askquestions / share experiences

•  Members include: Ahold, American Airlines, Amerisource Bergen, Amway, Boeing, Carnival Corporation, Cintas, Family Dollar, Koch Industries, UPS, Wrigley, and many more…

Mobile Research Council

Propelics Products

6

Agenda

7

•  Introductions •  State of the Mobile Enterprise •  Roundtable Discussion •  Audience Q&A

Glenn Gruber: Sr. Mobile Strategist – Propelics

8

Since joining the Propelics team, Glenn has helped a wide range of enterprises on how to leverage mobile within their business including Bank of Montreal, Dubai Airports, Carnival Cruise Line and Merck.

He is a leading voice in the travel sector as a contributing Node to Tnooz where he writes about how mobile and other emerging technologies are impacting the travel sector and a frequent speaker at industry events.

Maribel LopezFounder – Lopez Research

9

Maribel is the founder of Lopez Research, a market research and strategy consulting firm that specializes in how the convergence of mobile, IoT, cloud and big data will change businesses.

She’s the author of the Wiley book “Right-time Experiences” and co-founder of the Mobile Research Council.

Twitter @MaribelLopez

Michael BacaDirector of the Mobility Center of Excellence – AmerisourceBergen

10

Mike Baca is the founder and Director of the Mobility Center of Excellence at AmerisourceBergen Corp, a Fortune 30 healthcare services company. The mission of the MCOE is to leverage the power and potential of mobility in support of business goals.

Mike also serves as program coordinator for the Bachelor of Information Systems degree program at the Wescoe School of Muhlenberg College where he teaches classes covering foundational and strategic information systems.

Throughout his career, Mike has helped to bridge the gap between people and technology in various roles such as consultant, developer, implementer, technologist and educator. He has strived to apply the promise of new technologies to achieve business goals in a variety of settings from small technology firms to traditional corporate IT domains.

Rami WebheProgram Manager and Solution Architect – Bank of Montreal

11

Rami leads strategy, implementation, operational planning/excellence, establishment, execution, and evaluation of multifaceted and cross-functional enterprise mobility programs.

Rami collaborates with the technology brokers to identify strategic and innovative uses of technology to drive business growth and profitability.

He also incorporates industry best practices, conducts internal and external benchmarking, and establishes standards, key measures, and metrics into BMO’s mobile initiatives.

IT Governance and Policies

Services and integration Security and Risk Management

Device Management App Development methodology

Architecture

Technology Considerations

Enterprise Mobility

Strategy

Business Drivers

Customer Interaction strategies

Mobility Perspectives

Growth

Competitive differentiation

Brand Perception

Penetration

Customer Satisfaction Retention & Loyalty

Cross Industry Considerations

Regulatory Considerations

48% of business leaders surveyed have a formal mobile strategy. Are you one of them?

65% of companies are supporting BYOD.

Is Bring Your Own Service next?

75% of companies surveyed plan to build 20 more mobile apps in the

next 12 months.

How Are We Doing?

16 Source: Q3 2014 Mobile Trends Report. Appcelerator & IDC.

Developers Go Their Own Way

17

•  Developers have long held a command position in deciding the tools IT adopts. •  39.6% of decision makers see IT as

the chief providers or procurers of mobile capabilities.

•  But of developer responses averaged across the same array, a mere 17.9% report actually using these tools.

•  The obvious culprit is self-sourcing. •  Only 19.8% of decision makers say

developers are finding their own tools.

•  This would come as news to most developers, who by more than double that percentage (44.9%) report acquiring their own mobile tools.

Source: Q3 2014 Mobile Trends Report. Appcelerator & IDC.

Who’s Setting the Mobile Agenda?

Source: Q3 2014 Mobile Trends Report. Appcelerator & IDC.

19

Who’s Setting the Mobile Agenda?

M a t u r i t y l i f e c yc l e

Va

lu

e t

o t

he

en

te

rp

ris

e

CEO Bravado Jump on the bandwagon

Email, Documents IT Head Scratching CIO Resistance

Value gap

Novelty and hype at work

Real value Delivered

Consumer/Branding Mobile Web Apps ERP, CRM Extension BYOD

Device Excitement

Process innovation

Game changers

New Use Cases Focus on the Enterprise Challenging current processes

Next Gen Technology New Business Plans Business Innovation Using Mobile

20

The Law of Three

21

What was the hardest part in getting beyond

Email, Contacts & Calendar?

22

What were your goals in the past

and how have they evolved?

23

How Do You Measure Success?

24

Lessons Learned:

What’s the one piece of advice you’d share with

someone tasked to establish an enterprise

mobile strategy

Propelics Kickstarts

25

Special Offer Free 1 Hour Mobile

Advisory Call [email protected]

Mobile App Scoping and

Planning

MDM/BYOD Kickstart

Mobile App Rapid

Prototyping

IT Readiness for Mobile Kickstart

Prototype Factory

Mobile App Roadmap Kickstart

Questions?

26

Thank You for Attending!