Real Estate as Lab for Social Media

Why the Real Estate Industry is Ideal for Testing Social

Media Strategies

Real Estate & Social Media

Go Together

Definition: the Social Media include all Online Applications that Promote Communication

and Self Expression

Why Social Media Works inReal Estate

Thousands of Prospects Live in

One Neighborhood

Agents Require Massive Localized Marketing Effort!

Mission: Own Your Neighborhood

Larger Social Networks Generate More Leads

Social Networks are Moving Online

Blog

Most Social Networks are Local

Social networks are growing, and tailored

to local outreach

Social Media Pushes Traffic to Blogs

Providing Online Marketing Presence

Even without a Blog

The Online Gold Rush

Real Estate Agents Must Claim their Online Marketing Stake

Location, Location, Location

Real Estate is Based on the “Scarcity” Paradigm

Possession is 9/10 of the Law

Top Producers “Own” their Market

And it’s Hard to Break into their Domain

Mission: Own the Local Market Online

“We’re looking for a home and we see your advice all over the

Internet. Thank you for sharing…”

“Thanks for calling…”

How? There’s a Land Grab Going On

Search EnginesTrulia Voices

LocalismTwitter

The Search Engine Land Grab

Only Ten Spots* are Open on Google’s First Page for every City/Neighborhood

Today: Google’s Top Page* Yesterday: Yellow Pages

*Organic Results are Free

Blogs Attract Search Engine Traffic

Mission: Get on the Top Page of Google for Target

Areas like San Ramon

Blog

Like a Top Producer, it’s Harder to Get Bumped Off Google’s Top Page Once

You’ve Arrived

Other “Land Grab” Based ServicesTrulia Voices Connects Agents with Consumers

via Q&A

Develop Local Credibility by Demonstrating

Expertise as a “Top Voice”

Land Grab by Neighborhood

Work with Fortune 500 Clients

Land Grab by Neighborhood

Buy the Rights to “Own” Your City in Localism for $15/month

(or less, in bulk rates)

The Twitter Land Grab

Place Names (and Variations) are Grabbed on Popular Applications like Twitter

Just like Domain Names

I Sense ExhaustionHow Can I Keep Up?

Welcome to a Web 2.0 World

But You’ve Done This Before

Online Marketing Evolves

1995: Learn Email

1998: Learn CRM

2001: Get a Website

2003: E-mail Marketing

2005: Buy Online Leads

2008: Participate in the Social Media

Social Media is Simply Inevitable

"I hate television. I hate it as much as peanuts. But I can't stop eating peanuts."- Orson Welles, famous film director

"There is no reason anyone would want a computer in their home."- Ken Olson, president, chairman and founder of DEC

This quote is his legacy

And Real Estate will be One of Social Media’s Biggest Beneficiaries

Without paying a lead generation company

By Connecting the Consumer Masses Directly with the Real

Estate Community

Contact

Just Kidding

Pat Kitano

Domus Consulting Group

pkitano at gmail

Transparent Real Estate Thanks for Reading!