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APNI SMART CITY LIFEशॉप Smart. Live $मा'.
A GLANCE AT THE PRESENTATIONIn next couple of slides you will learn- • Present situation in the proposed Smart Cities • Multi layered solution for buyers & the sellers • Concept & vision of ‘Apni Smart City Life’ • Its unique features & other key characteristics • Profile of its targeted audience • Local as well as the Global reach of ASCL • Success story of the pilot city - Ajmer • Growth plan of ASCL • Scope of your association with ASCL
GOVERNMENT VS. PUBLIC SMART CITYHonorable PM, Mr. Modi has announced the plan of making 100 cities as Smart Cities.
Government perspective of making smart cities might be different from the perspective of citizens from these proposed 100 cities.
Apart from the infrastructure & other facilities mentioned in the Govt. plan, the residents want- • Better Business & Profitability • Better Shopping & Lifestyle
PRESENT SHOPPING SCENARIOA Consumer in these proposed Smart Cities-
• Confused with the latest & marketing buzz
• Old generation fails to cope up with the trends
• NextGen is influenced by online trends
• Sits at back seat in comparison to the Metros
‘Better Shopping’ for these cities means- shopping from Delhi, Mumbai, or Dubai, Singapore or USA!
A Business owner in these proposed cities-
• Businesses are bleeding because of low market
• Dropping sales due to growing competition
• Vendors are suffering due to culture of malls
• Big threat of emerging online shopping trends
• Dealing with uneducated customer for selling
PRESENT BUSINESS SCENARIO
THE SOLUTION!We offer
people in these cities a unique experience of
smart shopping and lifestyle
in the benefit of both- !
the Consumer &
the Local Business owner.
IT IS MULTI LAYER SOLUTIONWe help the Consumer in shopping by-
• Educating people in these cities from ‘How to choose’ to ‘How to use’ a product
• Influencing them to come back to local shops
• Introducing them to the Latest Trends & Buzz
• Shopping Tips (from the Business owners mouth)
• Making aware of ‘What is’ available in their own city
IT IS MULTI LAYER SOLUTION…And we help the Business owners also by-
• Giving a platform to reach their customers at local as well as national level
• Offering a mouthpiece to spread the word for Latest Products, Launches, Offers etc.
• Home based businesses in local neighbourhood
• Bringing back consumer’s Trust in local shopping by giving the most profitable shopping experience
HOW DO WE DO THIS?!
We presentFirst of it’s kind in India,
every city’s own- !
Smart Shopping & Lifestyle
WebZine…
!
www.ApniSmartCityLife.com !
शॉप Smart. Live $मा'.
THIS IS HOW IT’S PERCEIVED
!
Smart City’s people’s own, Unbiased guide for
Smart Shopping & Lifestyle WebZine
available 24x7 on your
PC, Laptop, Tab & Phone- absolutely
FREE!
WWW.APNISMARTCITYLIFE.COMOUR VISION
Helping people in these proposed Smart City to- A) Grow their Business / Profitability B) Improve their Shopping / Lifestyle Also, It is aligned to Hon’ble PM, Mr. Modi’s vision of-
- Making 100 cities as Smart Cities and, - Promoting the usage of Hindi language
OUR MISSION
• Publish everything what a consumer from these cities always needs to know
• Help him to pick the best product or service for the best value for the money he spends
• Guide him to upgrade his lifestyle and to make him stand in the front row of the latest trend
• Improve local market situation to help the business owners
WWW.APNISMARTCITYLIFE.COM
5 UNIQUE CHARACTERISTICS (OUR USP)
• Smart Shopping: A common platform for a consumer & business owner
• Localisation: All smart cities have their own city specific local edition
• Language: Hindi- preferred language of people in these cities that too in layman’s standards
• Focus: Articles related to Shopping & Lifestyle only - No Politics / Bollywood / TV / Sports / Crime news!
• Medium: PC / Laptop / Tab / Smart Phones
WWW.APNISMARTCITYLIFE.COM
AUDIENCE PROFILE (CONSUMER)
• Gender: Male & Female
• Age Group: Youth/Mature/Old (15 Yrs - 65 Yrs)
• Economic Stats.: LIG/MIG/HIG classes
• IQ: Educated/Tech Savvy & Smart
• Access Point: PC / Laptop / Tab / Smart Phones
• Geo. Stats.: Uttrakhand, Haryana, Rajasthan, Uttar Pradesh, Madhya Pradesh, Bihar, Jharkhand, Chhattisgarh, Gujarat, Delhi including Mumbai & NRIs
WWW.APNISMARTCITYLIFE.COM
AUDIENCE PROFILE (BUSINESS OWNER)
• Owner: Local Shop/Showrooms/Supermarkets
• Business: Dealers/Distributors/Retailers/Franchisee/Manufacturers/Vendors/Suppliers
• Others: Various Service Providers
• Size: Complex to Small Home Business owners
WWW.APNISMARTCITYLIFE.COM
SUCCESS STORY OF PILOT CITY AJMERLaunched www.AjmerSmartCityLife.com in May 2015:
• Well Received & Liked by locals in 3 months • 1.5K fans on Facebook Page / Group • Queries & Solutions started on individual level • People got addicted to ‘Daily Shopping Tips’
• People wait for Friday to check Offers, Exclusive Deals, Discounts and fresh Articles on Smart Shopping & Lifestyle
FACTS & FIGURES FROM THE PILOT RUNAfter the launch of www.AjmerSmartCityLife.com
• 100 Page Likes and 6000 Post Reach within 6 hrs!
• 1.5K fans on Facebook Page / Group in 3 months!
• Top Rank on Google (among 1.5 lakhs pages) if ‘Ajmer Smart City Life’ is searched!
• Statistics of just a single article: Viewed by 6.8K users, Link Clicked 900 and received 200+ Likes.
GROWTH PLAN FOR NEXT 6 MONTHSTo repeat the same success in 9 Smart Cities
• Launching 9 City Editions all together on this Independence Day to reach to all Hindi speaking 9 States- Uttrakhand, Haryana, Rajasthan, Uttar Pradesh, Madhya Pradesh, Bihar, Jharkhand, Chhattisgarh, Gujarat, Delhi including Mumbai & NRIs who prefer to read in Hindi.
• Launching Video Guides on Smart Shopping & Lifestyle in Hindi by Jan 2016.
Benefits to the Business owners • ASCL offers an intelligent way to announce new discount,
offer or deal to attract whole lot of consumers in the city… whenever they want
• Business owners can share their philosophy, strategies and values in doing business on with their consumers in the city
• ASCL provides them a platform to showcase their complete catalogue on the medium their consumers are most comfortable
• ASCL provides business owners a platform to push the sale during season and festivals
WWW.APNISMARTCITYLIFE.COM
More benefits to the Business owners • ASCL can be utilised to offer an extremely lucrative offer
exclusively for its readers
• Even a small home business owner and an individual can utilise ASCL to reach their prospective customers
• ASCL can be used for teasers and announcements for upcoming businesses and opportunities in the city
• Business owners, Sellers and Service providers in their city can get as creative as they can to utilise this unique, interactive & the most innovative platform with multi-media capabilities
WWW.APNISMARTCITYLIFE.COM
PUBLISHER’S PROMISE NOTE“We are
committed for our readers. We will do our best to make this webzine
the best source of shopping & lifestyle related information.
It gives an opportunity to the business owners
in smart cities to reach our readers and convert them into their customers by offering the best deals & exclusive discounts to them.”
!
- G S Virdi
CONTACT USfor business tie-ups & advertisements enquiries
www.ApniSmartCityLife.com
