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The story behind the institutional transformation of the Santa Cruz Museum of Art & History into a thriving, central gathering place. Presented by Nina Simon at the Internet Librarian 2014 conference in Monterey, CA on October 28, 2014.
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Nina Simon @ninaksimon Santa Cruz Museum of Art & History
RADICAL COLLABORATIONpartnership and inclusion
santacruzmah.org
$
$What happens in that building?
web 2.0 is software that gets better the more people use it
-Tim O’Reilly, technologist and publisher
how can our work get better the more people participate?
participation
social bridging
experimentation
visitors cash
2010-2011
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visitors cash
2010-2011 2011-2012
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2012-2013
NOTE 1:A REVOLUTION IS NOT AN EXERCISE IN CONCENTRIC CIRCLES.
I'm closer to the stodgy traditional museum supporter than to the audiences you are currently trying to reach, but I strongly support your outreach and attempts to involve new communities. It is precisely because of that outreach that I finally became a museum member last year. There was no reason to do so before, since the museum was doing nothing. I still have little occasion to go to the museum, but I'm willing to support it as an important community resource.
NOTE 2:INVITE MEANINGFUL ACTION AT ALL LEVELS.
NOTE 3:BE RIGOROUS.
We produce programming
Our mission is achieved
(therefore give us money)
BRIDGING
BRIDGING
EMPOWERING
NOTE 4:THINK PLATFORMS.
NOTE 5:MAKE SPACE.
The average scientist, so far as I can make out, spends almost all his time working on problems which he believes will not be important and he also doesn't believe that they will lead to important problems.
-Richard Hamming, “You and Your Research,” 1986
[
your turn
OPINIONS/ @NINAKSIMON