India’s largest digital media services providerIndia’s largest digital media services provider

A WPP COMPANY

…a group of digital experts who mash up media &

We are…

technology creatively…

…a part of…

A Joint venture with WPP

Quasar is India’s largest Digital Media

and eBusiness solutions company

A JV with Yahoo!

Tyroo is India’s leading ad-network with its

own world class self-serve technology and

over 2500 website partners

Leading Travel Technology

Products and services company

India’s first travel search engine.

Log on to Zoomtra.com to

search for cheapest travel solutions.

Incubator program that incubates and accelerates digital

business ideas

Technology

…and service partners for…

FMCG

Automotive

Services

Internet

Response Solutions

• Email marketing & analytics

• Email marketing & analytics

Brand Solutions

• Online planning and buying

• Online planning and buying

Interactive Engineering & Development

• Website design & development

• Website design & development

Web Analytics & Measurement

• Analytics Deployment

• Analytics Deployment

Social Media

• Content creation, sourcing and

• Content creation, sourcing and

INDIA’S ONLY FULL-SERVICE DIGITAL AGENCY

…as…

analytics• Search marketing• Affiliate marketing• Digital CRM

analytics• Search marketing• Affiliate marketing• Digital CRM

buying• Ad unit creation• Broadband video• Mobile Marketing• Emerging Media

buying• Ad unit creation• Broadband video• Mobile Marketing• Emerging Media

development• Information

Architecture• Content

management• eCommerce• Application and

Widgets• Online Games

development• Information

Architecture• Content

management• eCommerce• Application and

Widgets• Online Games

Deployment• Research & Analysis• AdServer Integration• Usability

Implementation

Deployment• Research & Analysis• AdServer Integration• Usability

Implementation

sourcing and adaptation

• Online reputation management

• Blog Tracking Services

• Seeding services

sourcing and adaptation

• Online reputation management

• Blog Tracking Services

• Seeding services

LOCAL KNOWLEDGE & ADAPTABILITY EXPERIENCE

•Banners•Video•Point Roll•Roll Over•Interactive•Network•Exchange•Success-based

•Banners•Video•Point Roll•Roll Over•Interactive•Network•Exchange•Success-based

DISPLAY

•Web•Local•SEO•Reputation Management•White Papers

•Web•Local•SEO•Reputation Management•White Papers

SEARCH

•SMS•Tag lines•Games•Applications•WAP•Bluetooth Marketing

•SMS•Tag lines•Games•Applications•WAP•Bluetooth Marketing

MOBILE

•Videos•Animation•MMS•Event Promo

•Videos•Animation•MMS•Event Promo

STEALTH/VIRAL

•Community•Community

…providing end-to-end digital services...

•Community•Blogs•WebPR•Social Net•Video host

•Community•Blogs•WebPR•Social Net•Video host

USER-BASED

COMMUNICATION & MEDIA PLANNING

Media Buying assistance

Campaign execution.Results

…topped with a business protection suite…Quasar Online Centre Of Operations Excellence

OCOE @

Scheduled Updates

Intelligence & AnalysisOptimization

Reporting

@

The only agency with a stand-alone centre to ensure protection against servicing or operational fall-outs

The Quasar 360°

Why Us?

20% LowestCPC / CPM

Scale | Efficiency | Experience

Scale Efficiency Experience

We bring to the table…

Top Internet advertisers AoROf entire OnlineOnline Mediabeing boughtin India

Shows real-time optimization | builds campaign knowledge

..and offer our clients ad-serving control that …

A campaign without AD serving

Creative file on publisher server

Post campaign report, for next campaign reference

Campaign period end of Day

A campaign with AD servingA campaign with AD serving

Creative file on publisher server

Optimizing when the campaign is liveAchieve better overall campaign result

Campaign period

Real time tracking & adjustments

Quasar is equipped to handle all major AdServers : DoubleClick, ZEDO and Atlas

Ad-server based behavioral targeting

…and ensure unparalleled targeting…

Step 1

User arrives on a Dell page and selects business section. AdServer tags the user into the ‘Business’ category.

Step 2

The user is reached by the media campaign. AdServer checks for a ‘Business’ tag.

If present ,displays ‘Business’ related ads. If present ,displays ‘Business’ related ads.

If not, displays a generic Dell ad.

Buy a Dell XPS for business. Prices dropped!

Best-in-class Tools

…plus extensive analytics…

HBX Analytics

Google Analytics

Quasar Reporting Structure

…and reporting…

Matching the achieved figures against booked figures

Publisher wise Day wise performance Analysis

The capability to optimize media spends: Exchange Optimizer

We are also the only agency that has…

Traditional points of engagement

Level 1 OptimizationOptimization

Level 2 Optimization

Save over 30% on regular spends = Higher performance of Save over 30% on regular spends = Higher performance of your marketing dollaryour marketing dollar

There is even more to us than what meets the eye…meets the eye…

…enough to warrant a conversation!

As some of our clients say..

“Visa's relationship with Quasar goes back 12 months ever since it forayed into Internet advertising in India. One has noticed that Quasar is always trying to be a step ahead of its client's requirements - for Visa this period saw two critical product launches in the e-commerce space and the team at Quasar brought a lot of passion and domain knowledge in helping establish these two products. Their willingness to go deep into understanding client needs is a big positive and this should hold them in good stead”

…. Gagan Maini, Country Marketing Manager

“At Motorola, the Internet plays as significant a role for us to achieve our marketing goals as any other media such as television or print. In India, we have partnered with Quasar, who television or print. In India, we have partnered with Quasar, who have helped us execute some very successful Internet campaigns. This has been primarily possible because the Quasar team comprises of Internet specialists, who understand the medium better than any other Indian agency. We are now taking this partnership further by exploring new media opportunities in other emerging markets in the region.”

… Trivikram Thakore, Vice President (Marketing)Our experience of working with Quasar Media has been great. The internet, as a vehicle to reach our audiences, presents us great opportunities. I am sure that at Microsoft we will leverage these opportunities successfully with Quasar Media as our online media partners.

Onwards,

Anurag Gour | Online Marketing Manager

Let’s Talk!