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Quality Hunters is a social media initiative, run by Finnair and Helsinki Airport, that aims at developing new and existing services for air travel. In my presentation I will talk about how these two organisations are utilising social media in service development, engaging the online community and how social media has shaped how organisations communicate and engage with their customers.
Citation preview
4
Crowdsourcing
HEL, SIN, NYC, DEL, OSA, FRA, CPH, STO, ROM, SIN, MXP, DUS, HKG, BCN, OSL, SHA, CPH, TYO, CDG, ICN, IST, VIE, BUD, PEK, ZRH, MIL, MAD, LHR, OSA, MAN, BRU, NYC, MUC, HAM, JFK, PRG, NGO, WAW, AMS, BKK, TXL, SIN, DUS, PEK, MOW, RVN, NGO, ICN
Shortlisted Ideas
• Meat free Monday• Magazine and book
swap• Boarding bracelet• A public place of the arts
and performances• Finnish Asian fusion
kitchen• Fresh deli mobile unit• An ongoing online service
development platform• Airport Explorer
Service app• Audiobooks or e-
magazines
• Organising random business meetings
• Theme flights• Acknowledge birthdays
and anniversaries• Destination information• New meal options for the
airport and flights• Activity / action centre• Strategic theming of
gates• Airport Hostel• On-board private hiding
place• Micro communication
at all touchpoints• Develop announcements
at the airport and onboard
• Finnair / Helsinki Airport themed products
• Communication cards on plane
• Bring Finnish nature to the airport
• Airport casino• Personal shopping
assistant• An intermediary class for
Finnair
Media Hits
12
Statistics
*
* Around thins point the Quality Hunters stopped writing blog posts. (Beginning of December)
• Total mentions:
9,140• Tweets from @QualityHunters:
2,855• Tweets from the community:
6,285• Total Reach:
9,607,343
• Following:
996• Followers:
895• Listed:
33
"It was nice to be recognized by the airline but being part of this company’s social network meant more to me than they would ever know.[...] And I have to admit… every time I walk past a Finnair check-in desk… I smile. I am even thinking about a trip to Finland. After all, I really have to see that book-swap lounge, right?"
Workshops 2013
– Workshop 1: May 25-26 (held)– Workshop 2: 29-30 June– Workshop 3: 31 Aug-1 Sept– Workshop 4: 16-17 Nov– Workshop 5: 18-19 Jan 2014
Thank you!
Follow usfacebook.com/finnairtwitter.com/finnairyoutube.com/finnair blogs.finnair.com
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