QUESTIONS TO ASK WHEN QUALIFYING ONLINE TRAFFIC PARTNERS

http://ca.linkedin.com/in/marcjoffe – Feel free to connect with me on LinkedIn! 7/2/2006

1. HOW OLD IS THE OPERATION? 2. WHAT TYPE OF TRAFFIC IS WORKING BEST FOR YOU?

a. Casino, Dating, Community, Sports Book, Bingo, Poker, etc… 3. DO YOU INCENTIVIZE YOUR TRAFFIC? (Watch out for Bonus

hunters!) a. Promotions b. Contests c. Points, Comps, redeemable

4. WEB SITE: a. HOW MANY UNIQUE USERS PER DAY b. ALEXA AND GOOGLE RATINGS c. HOW MANY REGISTERED USERS

5. HOW MANY USERS IN DATABASE? 6. ARE THERE NEWSLETTERS? HOW MANY AND HOW OFTEN? 7. ARE THEY AN AFFLIATE? PORTAL? PUBLISHER? 8. WHAT MODELS OF PRICING DO THEY RUN? (REVENUE, CPA?)

AND HOW MANY OF EACH? 9. RATES FOR CPA, CPC, CPL, CPM, ROI 10. SPECIFIC INTEREST LISTS WITHIN DATABASE? 11. HOW MANY SITES IN NETWORK? (LINKING TO, OR COLLECTING

INFO FROM) + Social Media Channels like Facebook , Twitter, Blogs

12. DEMOGRAPHICS AND GEO-TARGETING CAPABILITIES 13. DO YOU HAVE ANY RESTRICTIONS? 14. WHAT’S THE LIMIT FOR A TEST CAMPAIGN? 15. WHAT”S THE MINIMUM BUY?

Informational purposes only