IBM UK 2012 Q4 Advertising Overview

© 2011 IBM Corporation2

Thought Leadership

© 2011 IBM Corporation

OO

HT

VO

nlin

eP

rint

3

Thought Leadership Q4 Messaging Plan

Paid Search Activity to Support all Campaigns

October November December

Changing

conventions

Changing

conventions

Forward Thinker

Analytics

Lookalikes/CEC/

Predictive Maintenance

CMOWatson

Split Second

CMOWatson

Cloud

© 2011 IBM Corporation4

Technology Leadership

© 2011 IBM Corporation

Onl

ine

Prin

t

5

LE Q4 Messaging Plan

Paid Search Activity to Support all Campaigns

EIS Phase 1(When Ready)

October November December

BAO Phase 1(When Ready)

Marine Max

BAO Phase 1(When Ready)

Marine Max

Cloud Phase 1(When Ready)

Bari

© 2011 IBM Corporation6

MM Q4 Messaging Plan

Paid Search Activity to Support all Campaigns

P

rin

tO

nli

ne

October November December

BAO(When Ready)

EIS Channel Cloud BAO

Vid

eo

s

(pre

ro

lls

)O

OH

(I

OD

)

2012 MSP

Noma BarMM Case Ref

Tasty Data

EIS Channel

Papa Gino’s Cloud (When Ready)

Rosenau

© 2011 IBM Corporation7

Offerings

© 2011 IBM Corporation

Off

eri

ng

s

ba

nn

ers

&

lan

din

g p

ag

e

8

Mid Market Q4 Messaging Plan

Paid Search Activity to Support all Campaigns

October November December

Sterling Connect(When Ready)

SmartCloud Enterprise

Storwize

Tivoli Endpoint Manager

© 2011 IBM Corporation

Onl

ine

Prin

t

9

Intel Q4 Messaging Plan

Paid Search Activity to Support all Campaigns

PureFlex

October November December

ES System x

“Flexibility”

PureFlex

ES System x

“Flexibility”

ES Channel

ES Channel

© 2011 IBM Corporation10