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3600 clipper mill road • suite 240 • baltimore, md 21211 • 410.837.5555 • www.idfive.com
Matt McDermott*Creative Director
*not pictured
1. Social is overrated.
3600 clipper mill road • suite 240 • baltimore, md 21211 • 410.837.5555 • www.idfive.com
3600 clipper mill road • suite 240 • baltimore, md 21211 • 410.837.5555 • www.idfive.com
Old Spice sales increased 33% from 2009 to 2012.
3600 clipper mill road • suite 240 • baltimore, md 21211 • 410.837.5555 • www.idfive.com
But it started with a $10 million TV campaign…plus another $42 million in 2011 alone.
3600 clipper mill road • suite 240 • baltimore, md 21211 • 410.837.5555 • www.idfive.com
The biggest direct contributor: Coupons, rebates And discounts.
Paid.TV. Print. Cinema. Pre-rolls.Sponsored videos. Display ads.
Owned.Main site, microsite, and other online properties.
Then Social.Word of mouth, rampant sharing, parodies, earned media.
2. Social is undervalued.
2,632 straight games.431 homeruns.3,184 hits.2 MVP awards.
Zero touchdowns.
Social produces results.
But not necessarily the kind that make accountants giddy.
When is social most successful?
Enhance brand perceptionandengagement.
Improve customerservice andretention.
