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This presentation, made in late 2009, highlights the various industry "pull factors" that existed in metro Atlanta counties given Census and retail sales data. The presentation was made before the Atlanta Regional Commission in downtown Atlanta.
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PULL FACTORS AS A WAY OF DETERMINING LOCAL RETAIL STRENGTH
Andrew T. Carswell & Douglas C. Bachtel
University of Georgia
December 15, 2009
Urban Initiative Counties
Similar to UI Counties
PULL FACTOR
Measures a county’s retail buying power that incorporates the effects of income and population on a county’s retail sales activity.
PULL FACTOR =
Sales Activity Index / Wealth Factor
• PF>1 could indicate that a county is selling to a greater market than just the local population.
• PF<1 may indicate that the county is losing shoppers to surrounding counties.
SALES ACTIVITY INDEX• Measures the county’s
share of total GA sales in a particular retail sector relative to the share of the state’s population.
• County % of Total GA Sales in Retail Sector/ County % of GA’s Pop’n.
WEALTH FACTOR
• Measures wealth in a county relative to the state as a whole.
• County Median Wealth/GA Median Wealth
OVERALL PULL FACTORS/RANK• Rockdale (1.40; 21)• Douglas (1.31; 29)• Fulton (1.13; 47)• Gwinnett (1.06; 57)• Cobb (1.01; 62)• Clayton (0.93; 70)• Cherokee (0.75; 87)• Dekalb (0.71; 93)• Henry (0.66; 102)• Fayette (0.64; 107)• Forsyth (0.55; 118)
PF – FOOD AND BEVERAGE STORES
Rockdale County
(1.43; 25)
PF – FOOD SERVICE AND DRINKING PLACES
Fulton
(2.10; 3)
PF – GENERAL MERCHANDISE
Douglas
(2.00; 15)
PF – CLOTHING AND CLOTHING ACCESSORIES
Fulton
(2.17; 8)
PF – FURNITURE/HOME FURNISHINGS
Gwinnett
(1.64; 12)
PF – MOTOR VEHICLES AND PARTS DEALERS
Rockdale County
(1.90; 8)
PF – GAS SERVICE CENTERS
Clayton
(1.11; 77)
PF – BLDG. MATERIALS/GARDEN SUPPLIES
Rockdale County
(2.30; 8)
PF – HEALTH/PERSONAL CARE STORES
Rockdale County
(1.40; 60)
WE THANK YOU FOR THE TIME WE THANK YOU FOR THE TIME TO SPEAK WITH YOU!TO SPEAK WITH YOU!
[email protected] (706) 542-4867
[email protected](706) 542-4894