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Prosperity Catalysts: Libraries making an impact
on the economic agenda
Barbara Leigh – Principal Librarian Carl Dorney – Central Library Manager
Workshop Outcomes
• Why prosperity matters to a catalyst council and how Libraries are relevant
• How Libraries can be catalysts
• How to identify and connect with potential partners to attract their active collaboration with Libraries
• How to shape and communicate the Library economic offer
• Ways of measuring and demonstrating impact
Journeying to the centre
The Council Plan
The Council Plan
Increasing the wellbeing of communities • Safe
• Healthy
• Prosperous • Strong sense of place and belonging
Helping you take charge of your life
• Making informed choices
• Self service
• Get involved
• Strong sense of place and belonging
Making the wheels turn
Library Strategy
Customer Relationship
Strategy
Council
Plan
“.. a substance that speeds up a chemical reaction, but is not consumed by a reaction..”
•Welcoming
•Weekend-rich opening hours
•Countywide locations
•Community hubs
•Constant & trusted
•Safe & neutral
•Universal appeal
•Wide customer base
•Information specialists
•Knowledge surround
•Customer Insight
•Digital signage / Wifi
•Free E-Friday
Mapping the opportunities
•Political
•Strategic
•Delivery Partners
•Catalyst
Mapping the opportunities
Library
Service
STRATEGIC POLITICAL
DELIVERY
PARTNERS
CATALYST
Elected Members
Cabinet Member
Districts/Boroughs/County
Officers
Economic Regeneration Officers
Director Assistant Director
Chief Executive
Local Enterprise Partnership (NEP)
University
Worklessness Steering Group/Forum
Community Customer to customer
Volunteers (e.g. IT Buddies) Social Capital
Time Bank Local Businesses
Social Enterprise (University) Impact Stories
Sustainability Library Advisory Group
Donations/Bequests Conversation Cafes (BME)
Literacy/Numeracy Groups
Volunteers into paid work Hatcheries
University Colleges
Credit Unions JCP Connexions
Debt Advice CAB Children’s Centres
Community Legal Service Housing Associations
National Careers Service Providers:
Enterprise Solutions Options 2
Northampton Evolve your Future
Rachel Mallows Company
Institute of Chartered
Accountants New Ark Foundation BME
HMRC Local Businesses Business Ambassadors
(Pro Bono)
Meet the key strategic partner...
Learning points
• Why prosperity matters
• How Libraries can be catalysts
• Identifying the Library offer
• Mapping the opportunities
• Identifying the key partners
Customer Journey • Customer wants a job and needs to build
confidence
• Borrows from the Change! Collection and volunteers to gain experience
• Connects with the community
• Achieves employment goal
• Supports library through donation
New York
Mapping the opportunities
Library
Service
STRATEGIC POLITICAL
DELIVERY
PARTNERS
CATALYST
Elected Members
Cabinet Member
Districts/Boroughs/County
Officers
Economic Regeneration Officers
Director Assistant Director
Chief Executive
Local Enterprise Partnership (NEP)
University
Worklessness Steering Group/Forum
Community Customer to customer
Volunteers (e.g. IT Buddies) Social Capital
Time Bank Local Businesses
Social Enterprise (University) Impact Stories
Sustainability Library Advisory Group
Donations/Bequests Conversation Cafes (BME)
Literacy/Numeracy Groups
Volunteers into paid work Hatcheries
University Colleges
Credit Unions JCP Connexions
Debt Advice CAB Children’s Centres
Community Legal Service Housing Associations
National Careers Service Providers:
Enterprise Solutions Options 2
Northampton Evolve your Future
Rachel Mallows Company
Institute of Chartered
Accountants New Ark Foundation BME
HMRC Local Businesses Business Ambassadors
(Pro Bono)
Our Enterprise Hub Offer
• Face to face support – Signposting
– Regular drop-in sessions
– Bookable one to ones
• Programme of Workshops – Is it for me?
– HMRC – Tax for the Self Employed
– Writing your business plan
– Social media for business development
– Social Enterprise
Our Enterprise Hub Offer
• Online Resources – COBRA
– KOMPASS
– E-bulletin
– Social media
– Digital Signage
• Networking Opportunities – Launch Event
– Job Club Xtra
– Networking Events
– Digital skill share
The Enterprise Hub Journey
Information resources
Is it for me?
Tax & Finance
Business Planning
Networking
Effective Websites
Social Media
Start-Up Grant
Mentoring
• Standard monitoring
• Statistics
• Customer Journeys as “Impact Stories”
– Change zone
– Volunteering
– Enterprise
– Employment
Impact
Customer stories...
Learning points • Northamptonshire Libraries’ journey
• How to get buy-in
• How to promote the offer
• The importance of measuring impact
What next..?
• Extending the reach of the Enterprise Hub
• Enterprising Libraries – Arts Council funding
• Tailoring the offer with partners
• On-line skills exchange
• Library Hatcheries
