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TALKS CONNECTING THE DOTS
• Created a community of 678 Chefs from Kochi & 198 Chefs from Trivandrum who for the past 12 months have been finding new ways to collaborate
• Business generated in the volume of 55 lacs for attendees• Hosted 30+ CXO's from various corporations
• Connected 15 CXO's of top businesses to 75 entrepreneurs • Feedback & voice to 35 business plans pitches
SO FAR
NOW THAT WE #MADESOMETHINGNEW .... IT IS TIME TO #CONNECTTHEDOTS
The only platform where CXO's , professionals , startups & students come together.
KITCHEN#whykitchen
WHY KITCHEN
• A platform that believes in collaboration : Kitchen is a community of talented professionals , entrepreneurs & students
• IP remains in Kerala : startup IP's migrate to other cities because the eco system is not able to give it the required support and with the consistent activations this can be solved
• Forging Investor community trust : Constantly seeing innovations and consistency in startups will help build more trust in Kerala based entrepreneurs
• Positive word of mouth : With International speakers , startups from other cities participating in the event, a positive word of mouth about the Eco system in Kerala will further foster innovation , student startups & bring back our engineers to their home state
• Boosting confidence of Indigenous business community to support startups : bringing the business leaders of Kerala together & showcasing startups will ensure they interact more with entrepreneurs & SME's
• Provide the student community an exposure to entrepreneurship : roping in student IEDC to attend the event and organise the event will mean more live exposure to the students
OUR PITCH
Create an anchor platform to showcase startups , give exposure to the local community, empower student entrepreneurs , create a mentor pool & spread positive word of mouth about the business & innovation eco system of Kerala to International community
And in the process march a step forward in becoming the top startup destination in India.
NEW FORM
AT• International speakers to be keynote speakers of the event along with
respective National & local figure of same domain ( in line with the theme )
• Domain specific themes that will create conversations & knowledge sharing for specific domains for attendees
• Exhibition of startups from respective domains to give ideas a platform to showcase their product/service
• Dinner with CXO as part of the event to cater an exclusive community who wants to interact in person with the business leaders & VVIP's
• Student connect with 300 seats reserved for the students of entrepreneurship clubs
• Media & PR Kerala eco system gets its monthly dose of positive word of mouth in the right circles
DOMIAN /THEM
ES
• Mobility & Telecom • Fintech & payments • Agriculture ,Bio tech , sustainability • Tourism , Food & Hospitality • IoT , virtual reality & wearables • Media , advertising & marketing • Governance & enterprise • E commerce , logistics & on demand tech • Health & Robotics • Social enterprise & green tech
The best of speakers. The best of mentors. The best of everything.
KITCHEN#kitchentalkseries
INT. SPEAKERSWe want to feature one international speaker per event who's a distinguished/renowned person in the domain.
More importantly they need to have a story and a innovative product/company that give the attendees a unique perspective.
These speakers are also matched along with one National & Local expert in the same domain.
A wish list of such speakers in the next slide...
MOB
ILITY
FINTE
CH
Jingming LiGroup VP
Alipay
Kunal ShahFounder
Freecharge
TOUR
ISM
Brian CheskyFounderAirbnb
Ritesh AgarwalFounder
OYO Rooms
Dhruv SharmaFounder
GuestHouser
Amitabh KantMake in India , NITI
SHOWCASE
Since we will be doing domain based events, it will also be the best platform to showcase/exhibit innovative ideas/startups in the domain at the event from across the country.
Having the finest from the country share stage with Kerala startups will bring up the ante of our entrepreneurs.
PITCH FEST
Unlike a typical investor only event, Kitchen will have one of a kind crowd funding competition tagged along with usual format of pitching.
Investor community will thus have a platform to interact with our entrepreneurs on a consistent basis.
DINNER WITH CXO
Kitchen talks is also about brining together the business leaders of the state together. A networking dinner with the speakers is to follow post the keynote sessions giving space for casual exchange of wisdom.
This will also ensure business leaders of the state attend the event actively and help in shaping up the mentor pool for the Eco system.
MAGAZINEA monthly 20 page magazine that takes on
entrepreneurship and innovation with focus on South India to start with.
3000 copies will be distributed across all entrepreneurship clubs and the attendee community of Kitchen events.
PARTNERSLast 12 months success is all thanks to our partners/sponsors who made it all possible.
We hope to have more partners that create mute value and benefit to each other.
STUDENT ATTENDEES
• students will be among the organising committee of the event • members will also have entry passes for attending the event • startups can participate in the pitch fest and startup showcase giving
them a much larger exposure • Select IEDC's will also host the speaker at their campus • 350 seats will be reserved for students at every event
ATTENDEE INFO
• Attendee ticket rates :• ₹1500 for regular attendees for keynote event only with high tea & access to
exhibition area• ₹500 for students for keynote event only with high tea & access to exhibition
area• ₹4000 for dinner with CXO event only & ₹ 5000 for all access pass ( regular )• ₹1500 for student all access pass including dinner with CXO
MARKETING• Outdoor : OOH units at Kochi,Trivandrum, Bangalore, Chennai & Calicut through the the year
• Print : one national daily & one magazine per month• TV : to partner with likes of CNBC to telecast the event • Digital : National & International reach via digital websites & social media • PR : National & International press/media participation
Nurture future entrepreneurs. Be a part of the startup movement. Connect your brand to the community.
KITCHEN#whyyourbrand@kitchen
THE PLAN
• June : @ Kochi on tourism at Crowne Plaza / JT Pac • July : @ Bangalore/Calicut on fintech & mobility • August : @ Trivandrum on Agriculture, Foodtech & FMCG at Vivanta
Brand placement ratio in communication
VISIBILITY#partnerplacement
TALKS
Platinum Sponsors
Gold Sponsors Silver Sponsors
FOR REFERENCE ONLY
Platinum Gold Silver• Presence in all communications
• Main stage • Entrance arch (2) • Tickets & volunteer badges • OOH units • All print • All digital • Videos • Exhibition area branding • CXO dinner event branding
• 20 entry passes • 1 speaker slot • Pitch fest winner announcement
guest • Partner exhibit area • Back cover ad in the magazine
( 3000 copies per month ) • Maximum number of platinum
partners : 2
• Presence in all communications • Main stage • Entrance arch (2) • Tickets & volunteer badges • OOH units • All print • All digital • Videos
• 10 entry passes • Pitch fest judging panel • Full page ad inside magazine • Maximum number of gold
partners : 4
• Presence in all communications • Main stage • Entrance arch (2) • OOH units • All print • All digital
• 5 entry passes • Maximum number of silver
partners : 6
PLATINUM + MAGAZINE PARTNER
PROPOSAL#1Single : 7.5 lacsQuarter : 15 lacs
Kitchen magazine will have a two page section named " LAUNCHPAD " and will be distributed across all Federal bank branches.
GOLD + SHOWCASE PARTNER
PROPOSAL#2Quarter : 9 lacsStartup showcase & Pitch fest to be rechristened as " LAUNCHPAD "
LETS CONNECT THE DOTS
Andrine Mendez | [email protected] | + 91 9895014578
Kitchen community initiative and events is a registered not for profit trust and a community partner for Kerala startup mission. In last 12 we have hosted collaboration
& networking ( CAN ) events in Kochi & Trivandrum. More details here atkitchen.org
Govindraj Kamath | [email protected] | + 91 9567754224
