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Campaign : Bangladesh Diaries Slogan : Your Next Beautiful Memories. Creates a Lasting and unique impression The Color combination of the logo is focused on all the raw colors of the nature Easy to Remember and Relate. Resembles Bangladesh Appealing to TG. The colors in the logo resemble the nature ( Sea, forest, Wildlife ) About Logo

Promoting Tourism Through Inbound Marketing

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Page 1: Promoting Tourism Through Inbound Marketing

Campaign : Bangladesh DiariesSlogan : Your Next Beautiful Memories.

Creates a Lasting and unique impression

The Color combination of

the logo is focused on all the

raw colors of the nature

Easy to Remember and

Relate. Resembles

Bangladesh

Appealing to TG. The

colors in the logo resemble

the nature ( Sea, forest,

Wildlife )

About Logo

Page 2: Promoting Tourism Through Inbound Marketing

Cox’s Bazar Sundarbans Saint Martin Bandarban Sylhet Khagrachori

Longest Sea beach in

the world

Longest Mangrove

Forest in the worldBeautiful coral

island, Virgin Island

History , Largest

Peek, Traditional,

Natural Beauty

Blissful, Traditional,

Natural Beauty

Tea Garden ,

Waterfalls and

Natural Beauty

Page 3: Promoting Tourism Through Inbound Marketing
Page 4: Promoting Tourism Through Inbound Marketing

BusinessLeisure Alternative

Cultural

Religious

Family

Nature

Medical

SportsEducation

Meetings

Incentive

ConferencesExhibitions

Cuisine

Eco

Wildlife

Community based

AdventurePhotography

Page 5: Promoting Tourism Through Inbound Marketing
Page 6: Promoting Tourism Through Inbound Marketing

International

Citizens and

Netizens

Intra Regional

PRIMARY

Unprompted Budget Explorers New Horizon Families High Life Enthusiasts Seasoned Leisure Travelers

PhotographersNature lovers

What they look for

• Value Propositions• Country Brand Image• Infrastructure• Political Stability & SafetyOthers

Secondary

Page 7: Promoting Tourism Through Inbound Marketing

Targeted Ads

Events and Pages

Fan Photo of the day

Wildest Selfie contest

Caption Contest, BLOGS

Experience Videos of Complete trips in 5 minutes

Photography Contest

VLOGS by : Musa Ibrahim , Wasfia Nazreen, Tyler

Stableford

360 degree Videos and Pictures

360 degree Videos and Pictures

360 degree Videos and Pictures

Regular Updates

Hashtag Campaigns

#BecauseBangladeshisBeautiful,

#BangladeshDiaries

Photo Of the day

Wildest Selfie ContestFestival oriented Offers and

Contests and Discounts

A foreigner with the best traditional outlook will be

offered A trip to Saint Martins or Coxs Bazar

(Contest)

Dedicated Chanel

Vlogs by : Musa Ibrahim, Wasfia Nazreen, Tyler Stableford etc.

Experience Videos of Complete trips in 5 minutes

10 must places to visit in Bangladesh like videos

Short Film or Documentaries focusing the major tourist areas

Embedding Search Engine

PPC (Pay per click)

Bidding Keywords such as ‘Places to visit Bangladesh’ ,

Travel in Bangladesh,

Bangladesh Tourist areas’

Google Top View

Blogs, EBooks, Newsletters,

Email Marketing

Ex: Must visit places before you’re 30’

Review on the major tourist destinations

Experience Stories by the tourists. (Esp. Wildlife)

‘Live with Inhabitants’ Focusing the Foreigners

Festival Oriented (Blogs, Email Marketing,

Newsletters)

Page 8: Promoting Tourism Through Inbound Marketing

10 must places to visit in Bangladesh Your next Beautiful

Destination

Bichanakandi; This is how deems look in real life

VISIT THE World's most BEAUTIFUL Temples, Mosques etc

Page 9: Promoting Tourism Through Inbound Marketing

Fan Photo of the day

Photography Contest

VLOGSDocumentaryExperience Videos

WEBSITE SEO, Google Top view

CULTURE

360 Videos

TRADITIONAL OUTFIT CONTEST

Page 10: Promoting Tourism Through Inbound Marketing

Item COST (Q1) COST (Q2) COST (Q3) COST (Q4)

SOCIAL MEDIA MARKETING

125,900 Taka 116,000 Taka 104,000 Taka 114,000 Taka

SEO 111,000 Taka 111,000 Taka 111,000 taka 111,000 Taka

BLOGS,EMAIL MARKETING,Enewsletters. Etc.

45,000 45,000 taka 45,000 taka 45,000 Taka

Events ( Contests and promotional offers )

210,000 155,000 106,000 100,000 Taka

Taka

Taka Taka Taka