18
£1m £1m per year per year

Project Ghost 24.02.11

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Engine\'s Battle of Big Thinking presentation entry. SHRM idea to change the way a business uses it\'s most important resource (video available: http://www.youtube.com/watch?v=I_C1B3769jE)

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Page 1: Project Ghost 24.02.11

£1m£1mper yearper year

Page 2: Project Ghost 24.02.11

10:1 ROI10:1 ROI

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All the small things

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THINKSMALL

All the small things

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[ x ]

[]

SMALL

THINK

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Opportunity #1

61% of revenue fromTop 30 clients

Remaining 39% from500 SMALL clients

<10%<10%

~65%~65%

Multi-agency

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Opportunity #2

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THINKSMALL challenge

THINKSMALL

Non-managerial Engine staff

increasing cross-pollination

among our SMALL clients

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Opt-in

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5%

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2 hrs/wk

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NetworkLearn

Generate ideasOne-pagers

ShareSell

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500 small clients

200 ideas per year

25 new projects

50 ghosts

£1m additional revenue

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For an equivalent time cost of

just £100k

10:1 ROI10:1 ROI

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Is it worth thinking SMALL?

THINKSMALL