Product Management: Start With The Story

Joshua Duncanwww.twitter.com/joshua_dwww.arandomjog.com

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CASE STUDY

Storytelling is by far the most underrated skill in business*

*Crush It! (Gary Vaynerchuk)

*

http://gapingvoid.com/

Word of mouth, a time-honored marketing tactic, now acts like a megaphone on steroids

BrandDigital (Allen Adamson)

Sizzle Fizzles

Today, the product can and should be the center of the marketing conversation. The product will be your most powerful marketing tool. (Baked In, Bogusky)

Write the Commercial First

X

The product has a story, and the marketing makes it sing**Baked In:, Alex

Don’t FORGET the DEMO

More video is uploaded to YT in 60 days than all 3 major US networks created

in 60 years*

*Google

Everybody at SXSW this year was talking about Plancast (which is a great thing) but it is hard to find out what it is they do!

Resources• SUV - http://www.flickr.com/photos/hamed/282241413/sizes/l/• Crowd - http://www.flickr.com/photos/visbeek/2242177289/sizes/l/• Nobody - http://gapingvoid.com/2006/12/29/the-nobody-cares-manifesto/• Bacon - http://www.flickr.com/photos/izik/4262920567/• Button - http://www.flickr.com/photos/photograham/277281172/sizes/l/• Sing - http://www.flickr.com/photos/71362960@N00/335350003/sizes/l/• Superman -

http://www.flickr.com/photos/chanchan222/3219255790/sizes/l/• Stick - http://heathbrothers.com/resources/• Youtube -

http://sites.pressatgoogle.com/sundance2010/general-youtube-stats• Video - http://www.flickr.com/photos/fensterbme/1990023423/sizes/l/• Plancast – http://www.plancast.com• Evernote – http://www.evernote.com

Resources

Baked In by Alex Bogusky and John Winso

Made to Stick by Dan and Chip Heath

The Back of the NapkinBy Dan Roam

Resources

Ignore Everybody by Hugh Macleod

Crush Itby Gary Vaynerchuk BrandDigital

By Allen P. Adamson

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