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Produce More Powerful Communications White Paper Factory™ Solutions Kevin Marks Vice President, Production Print Global Product Marketing Pitney Bowes

Produce More Powerful Communications

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Communications are an important part of every business. Today, the same technology that helps create communications with high integrity, productivity and cost savings can also help to improve business functions and build stronger client engagement for revenue growth. Learn how a Pitney Bowes White Paper Factory™ can help you communicate better with your customers. http://www.pitneybowes.com

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Page 1: Produce More Powerful Communications

Produce More Powerful

Communications White Paper Factory™ Solutions

Kevin Marks

Vice President, Production Print

Global Product Marketing

Pitney Bowes

Page 2: Produce More Powerful Communications

Communications are essential

to every business

Page 3: Produce More Powerful Communications

24.5 billion bills and statements

delivered annually by 2017

Page 4: Produce More Powerful Communications
Page 5: Produce More Powerful Communications

More: Powerful Communications

Page 6: Produce More Powerful Communications

More: Optimization Lower cost and increase efficiency

Optimize

postage spend

Eliminating

printed

forms and

envelopes

100%

variable data

print

Produce

high quality

images

High quality,

crisp text and

barcodes

Integrity and

piece level

tracking

Dynamic

perforation

Page 7: Produce More Powerful Communications

More: Valuable Help print & mail do more for your business

Build brand

printing logos

and helpful

messages

Use your

White Paper

Factory to

print more

types of

applications

Achieve

regulatory

compliance

Accelerate

cash flow with

a clearer call

to action

mobile links

Lower call

center volume

with clearer

information

Page 8: Produce More Powerful Communications

MORE: Revenue Drive cross-sell and higher engagement

Drive revenue

adding targeted

cross-sell /

upsell offers

Increase client

engagement

adding relevant

messages and

helpful

information

Link

physical to

digital

Drive response

rates up with

color

messaging on

the envelope

Page 9: Produce More Powerful Communications

More: Powerful Communications Client Success Stories

Page 10: Produce More Powerful Communications

More: Productivity

and savings Incepture is able to provide a high quality, digital color print capability and offer greater flexibility for their clients for the same price or even less than the current cost of monochrome documents.

Page 11: Produce More Powerful Communications

More: Business results

Aflac transformed its customer renewal notice into a highly personalized, higher value, full color communications piece – all at a lower cost.

New high quality color statements are helping Aflac achieve its goal of building stronger customer relationships and increasing policy renewals.

Page 12: Produce More Powerful Communications

More: Competitive

advantage

Emdeon can now cost effectively produce high quality, 100% personalized color statements for their clients. As a result of moving to digital color print, Emdeon has been able to enter markets they couldn’t contemplate before— growing the business while managing costs and giving clients their best service ever.

Page 13: Produce More Powerful Communications

More: Relevant

Parajett AB is providing highly

personalized, relevant offers and

promotions for its customers.

Through targeted marketing campaigns,

they demonstrated how mail can better

engage consumers and improve results.

Page 14: Produce More Powerful Communications

IntelliJet 20® Printing System

High quality, 100% variable data

color print

Production Intelligence

Software Printstream

Enhancement

Mailstream Productivity Series with

Print + Response BRE printer, Print+

Messenger™ and AutoTrayer

More: Optimization Pitney Bowes White Paper Factory™ Solution

Page 15: Produce More Powerful Communications

Journey to a White Paper Factory™

Move to variable data print and eliminate pre-printed envelopes •Eliminate pre-printed

envelops

•Simplify inventory management and storage

•Eliminate waste

Move to variable data print and eliminate pre-printed forms

•Eliminate pre-printed forms

•Simplify inventory management and storage

•Eliminate waste

Consolidate smaller jobs

•Leverage ADF throughout organization

•Household documents

•Maximize postal discount

Add colorful relevant offers and messages

•Drive customer engagement

•Increase revenue

•Clarity call to action

•Accelerate payments

Shift to inline wrapping of envelopes

•Speed production

•Lower costs

•Simplify inventory management and storage

•Eliminate waste

Page 16: Produce More Powerful Communications

Visit www.pb.com/TransactionPrintandMail

Kevin Marks

[email protected]

Learn more