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An overview of the company Procter and Gamble with focus to its famous product Gillette
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“TOUCHING LIVES, IMPROVING LIVES”
PRESENTED BY- AKHIL RAJ, DEEPAK, JAYAKRISHNAN, AMAL RAJ
Founded in 1837 American multinational consumer goods company Headquartered in Ohio, United States Operates around 300 brands Employees around 130000 people
INTRODUCTION
Industry Consumer goodsArea served Around 80 countriesFounders •William Procter
•James GambleProducts Foods, beverages, cleaning
agents and personal care products
INTRODUCTION
In 2011, Fortune magazine ranked P&G at fifth place of the "World's Most Admired Companies" list
Procter and Gamble is a tier one sponsor of the London's Olympic Games 2012 and sponsors 150 Athletes.
KEY PEOPLE
WILLIAM JAMESPROCTER GAMBLE
&
LOGO EVOLUTION
VISION & MISION
VISIONBe, and be recognized as, the best consumer products and services company in the world.
MISSIONProvide branded products and services of superior quality and value that improve the lives of the world's consumers.
SWOT ANALYSISSTRENGTH WEAKNESS• Product innovation - Views Product performance only• Offers multiple Products - Customer concentration• Strong Brand Image - Increased promotional spending to keep health sales• Strong Customer Loyalty• Diversified Business Structure
OPPURTUNITY THREATS• Going Green Eco Friendly - High levels of competition• Emerging Markets - Raw material and energy price increases• Selling directly to consumers - Potential Gillette integration • Better Product Experience - Vicks banned in US market
PRODUCT MIX
• Founded by King C Gillette.
• 1st Product – Double edged, T shape disposable razors.
• Develops new markets by opening London Offices.
• Net Sales exceed $8 Billion.
• Operates around 300 brands in 80 countries and employees around 130000 people
Razors
Shaving Gels
Deodorants
Body Wash
Skin Care
Hair Care
GILLETTE – PRODUCT LINE
GENTS:
LADIES:
RAZORS
Rs. 49
Rs. 310Rs. 240Rs. 190Rs. 129
Rs. 540Rs. 410Rs. 390Rs. 290
Rs. 69
Perceived value pricing.
Penetrative pricing strategy for vector plus
Bundling-Shaving creams/gels along with razors
Foams bundled with a Gillette sensor excel usually
33% extra on many variants
GILLETTE - PRICE
Gillette’s own network in India reaches 1 lakh outlets in 3600 towns
Now Using additional P&G distribution channel
Hub and spoke approach
20 hub cities and spokes are Tier 2 and Tier 3 cities
GILLETTE - PLACE
Used sports as a major promotional vehicles.
Endorsed by eminent sports personalities.
Tie up with the Zapak for the India gaming championship for Mach3 turbo promotion.
Focus on brand values, innovation and cutting edge technology
Educate consumer on product advancements and improved shaving performance
GILLETTE - PROMOTION
SEGMENTATION•Urban & Semi-Urban area• User Status- Regular User, Potential User & Non-users
TARGETING• Young Men• Beauty Conscious Women
POSITIONING• Super Speed razor, Reducing facial irritation• Disposable razors• Safety Razor- prevent cuts and allowing for a closer shave
THANK YOU