This slideshow aims to give you a snapshot and some highlights of

our path towards the final concept...

Mandy, Marcus, Miguel & Peta

It started at the IDEA Loft...

(Thanks Miguel Angel, Guido & Luis Felipe)

The groups were created, decisions

were made...

Vic.

Off we went, for some intensive

field research...

the Visits

the people

the employees

we observed...

we interviewed...

Then we started to work with the information, to

shape our first insights

What does money and banks really mean to

people?

We became experts at what

people need, value and desire from

their banks...

We covered every angle, through more research, online, on the street...

...and through survey’s

...a lot of Post-it’s were used

Then we had to digest all of that delicious information... draw insights and conclusions from them...

Start to analyze who our target was...

We also presented and shared some of our insights...

Asked more questions...

To really understand what people want, need and appreciate...

...and also understand what people would do to get that.

Then it was time to think different...

Be imaginative...

Gather insights... Then flip them upside down, and be

creative again

Shape some initial ideas, concepts and theories

It wasn’t always so pretty, but the end results were great!

There were new actors showing up...

We were looking at different spaces, online, offline...

Possible services...

We narrowed it down to 3 clear and well defined alternatives...

We used our artistic skills to

create some concept flows...

We used the walls again... to get the structure right

And thats about it, I hope you have had the chance to watch us present our final concepts... If not, drop us an e-mail and we’ll be happy to do it again for you! Thanks for watching!

Mandy Bouchedidmandybouchedid@ied.edu+34 633 199 783

Marcus Carlssonmarcuskarlsson@ied.edu+34 645 257 536

Miguel Pacheco miguelpachecosaenz@ied+ 34 689 775 261

Peta Johnstonpetajohnston@ied.edu+34 663 144 029