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Internal crowdsourcing is a relatively new way to use the eyes and ears of your employees to avert a crisis or reduce the impact of a crisis. (It does NOT involve social media.) Learn what it is and some strategies for using it in your organization.
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Proactive Crisis Management Through Internal Crowdsourcing
Recognize a potential
crisis in the early stages
and it can more easily be
prevented from escalating.
If a crisis does ensue, early
detection enables more
effective mitigation.
Spot the Unpredictable
We would love to
have the ability to
spot every potential
crisis situation...
…but it’s just not
possible from the
comfort of
headquarters.
To have an effective and
workable crisis management
plan, gather the most
current information possible
at ground-zero.
How can your company
better detect a brewing crisis
in the early stages?
How can it facilitate the
efforts of the crisis
management team to cope
with ongoing crises?
How do you get an accurate, up-to-the-minute view of a situation?
The Power of Internal Crowdsourcing
Internal crowdsourcing
uses the eyes and ears
of your staff to gather
critical information in
real-time.
People on the scene can
provide valuable
intelligence about a
smoldering issue and
report new issues that
would otherwise be missed.
* This is not your
typical crowdsourcing.
It does not involve
social media.
Internal crowdsourcing involves a tightly controlled internal group of people involved in private communications.
What types of “on-the-
ground” information can
internal crowdsourcing
monitor?
• Real-time eyewitness intelligence
• Crisis response field reports
• Suspicious activity
• Safety risks and hazardous
situations
• After-action assessments
• And more…
Situational
awareness and
safety are improved.
Reaction time is
decreased.
Have a Direction
You don’t want to just hand
someone a laptop and tell
them to crowdsource some
information.
You need to go in with a
plan.
1. Determine your goals
and share them clearly
with everyone who will be
involved with internal
crowdsourcing.
2. Decide how you will
aggregate and utilize the
information.
3. Consider how that
information can best be
used to direct your crisis
management strategy.
A New Type of Crowdsourcing Tool
A new crisis
communication
application that
makes internal
crowdsourcing
possible.
True 2-way communication
using:
• Detailed messages
• Forms
• Checklists
• Photos
• Location-based services
Push a request for information to specific groups of people, then receive detailed responses.
Crowdsourcing is just one of the many ways EarShot can be used:
• Security status checks
• Communications with field personnel
• Reporting damage and safety issues
• Severe weather reports
• Remote surveys
• And more…
Contact MissionMode to learn
more.
www.missionmode.com/earshot
Smarter Emergency Notification and Incident Management
Proactive Crisis Management Through Internal Crowdsourcing
Text © Copyright 2013, MissionMode Solutions. Images are copyrighted by their respective creators through BigStock. MissionMode, the MissionMode logo, and EarShot are trademarks of MissionMode Solutions, Inc.
