Principle Group - Brand Implementers for HSBC

15/11/2011 HSBC & Principle: a productive partnership...

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Interiors » Financial

HSBC & Principle: a productive partnership...Principle and HSBC Group Network Development and Design enjoy aclose and enduring working relationship, with an international Principleteam dedicated solely to HSBC contracts. The partnership generatesnew concepts and products that ensure worldwide brand consistencyand support the Bank’s continued success.

To meet HSBC’s 2011 global standards rollout for interior design and furnishings, Principle used latest 3D

CAD technology to create nearly 100 separate components in just five weeks. The components included

desking, furniture components, POS displays and signage, all developed within clear costing guidelines.

Principle also played a key role in the transition from the Bank’s use of laminates in its furniture to real and

sustainable wood veneers. Naturally, all design and production met DDA requirements and permanent

workstations also passed Furniture Industry Research Association (FIRA) tests.

The seamless management and wide-ranging expertise of Principle’s HSBC team ensures that large-scale

projects like this are fulfilled smoothly, efficiently and effectively. Furthermore, it is always a primary

Principle objective to secure the best possible value and cost-savings for clients without compromising on

quality. This major rollout is a good example: through innovative design and painstaking production,

Principle is delighted to have saved HSBC around £250,000 in 2011.

Principle continues to work with HSBC on its projected rollout of 300 new branches in 2012.







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Principle Group - Brand Implementers for HSBC