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Prime Internet Provider Jampur “Beyond Future”

Business Plan

Website: www.prime-internet.base.pk

Phone No: 03321870746

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Table of Contents Executive Summary: ..................................................................................................................... 5

Section 1. General company Description .................................................................................... 6

Name of Company:.................................................................................................................... 6

Logo of Company: ..................................................................................................................... 6

Address of Company:................................................................................................................ 6

Legal Entity: .............................................................................................................................. 7

Ownership: ................................................................................................................................. 7

Significant Assets: ..................................................................................................................... 7

Mission statement:..................................................................................................................... 8

Company Goals: ........................................................................................................................ 8

Main Features of Company:..................................................................................................... 8

Services of Company:................................................................................................................ 8

Packages: .................................................................................................................................... 9

Company Idea: ........................................................................................................................ 10

Section 2. Market Analysis: ....................................................................................................... 11

Target Market: ........................................................................................................................ 11

Target Company Revenue: ..................................................................................................... 12

Profile of Competitor: ............................................................................................................. 12

Competitive Advantage: ......................................................................................................... 12

Benefits to Client: .................................................................................................................... 12

Section 3. Marketing/ Sales Strategy ......................................................................................... 13

Marketing Strategy ................................................................................................................. 13

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Revenue Resources .................................................................................................................. 13

Sales Strategy ........................................................................................................................... 13

Pricing: ..................................................................................................................................... 14

Section 4. Marketing and Communication Strategy: .............................................................. 14

Section 5. Staffing and Operations: ........................................................................................... 16

Organizational Chart .............................................................................................................. 17

Training Plans: ........................................................................................................................ 18

Operations: .............................................................................................................................. 18

Section 6. Financial Assumptions .............................................................................................. 18

Expenses: .................................................................................................................................. 18

Income Statement (Projected For Next 1 Month) ................................................................ 19

Balance Sheet: (Current Month) ........................................................................................... 20

Balance Sheet (Projected Next Month) ................................................................................. 20

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Prime Internet Provider

Executive Summary: Prime internet provider is an innovative start-up company that provides wireless

broadband Internet connections to Jampur neighborhoods and rural areas. Utilizing

Wi-Fi technology and proprietary antennas and access points, PiP will be able to

serve a large area with broadband Internet connections.

PiP is founded by Irfan Mohsin with a BBA degree. Irfan has the skills to execute

on this well-researched business plan. Knowledge about communication networking

also provided him with solid project management skills and experience.

The market for wireless broadband Internet connections is wide open. Demand for

traditional broadband connections is surpassing conservative forecasts. The wireless

market is even more exciting due to the significantly lower costs needed in terms of

delivery infrastructure. As in rural areas of Jampur, No telecom company is

providing the 3G coverage for this reason PiP is establishing the business of wireless

Internet to these areas.

PiP has targeted three distinct groups. The first is students, a market segment that

uses the Internet the most and also have high expectations regarding the speed of the

connection. The second group is professionals, people with disposable income, not

a lot of excessive time on their hands, and a group that uses the Internet a fair amount,

both personally as well as professionally. The last group that will be targeted is

Mobile Shops. This group is using the wireless technology to download apps, songs,

software for the mobile users.

PiP is a compelling business concept that leverages advances in technology and

proprietary tools to offer a market need at below market prices. In addition to earning

great margins with low infrastructure costs, margins increase as the customer base

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increases. This exciting business plan has a high likelihood of success with Irfan

Mohsin responsible for the execution of it. The business will earn modest profits in

year two, increasing exponentially in year three. Net profit is forecasted to be

commensurate in years two and three.

Key Objectives:

Provide, fast, reliable, wireless Internet access.

Treat customers with the upmost respect.

Become profitable within two years.

Section 1. General company Description

Name of Company:

The name which I choose for my entrepreneur project is Prime Internet Provider.

Whereas the slogan for the business is “Beyond Future”

Logo of Company:

Address of Company:

There are two offices of Prime internet provider.

Office 1: House No 12 Street No 2, Near Alkamal Boys High School Jampur.

Office 2: Sakna Chah Tibbe Wala Moaza Darkhwast Jamal Khan Shumali No 2,

Tehil Kot Chutta, District Dera Ghazi Khan.

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Phone No:

03321870746

0604567507

Website: www.prime-internet.base.pk

Email: admin@prime-internet.base.pk

Legal Entity:

This is a Sole proprietorship in which I am the single owner of this business. No one

other is investing in my business at the early stage. This is the SME (PVT LTD)

single member company.

Ownership:

This is my own ownership. I am the head of this business. I have done my BBA

Hons form NUML Islamabad. Also I have big interest in the networking, internet

and websites making. I can transfer the ownership to anyone like my brothers,

relatives. I am only liable for the liability of the company.

Significant Assets:

The company is having the significant assets on which it will do business.

The assets are the

Qty 3= Solar Power Panels

Qty 2= Osaka batteries N165

Qty 2= 1500 Watt Converter

Qty2= 450 MBPS wireless N Access Point

Qty2= Sender 24dBi Grid Parabolic Antenna

Qty1= Receiver 2.4 GHz 3.5dBi Antenna

Qty2= Desktop Computer

Qty1= PTCL Broadband connection

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Mission statement:

“To provide Broadband Wireless Internet Services to the rural areas of Jampur with

affordable prices”

Company Goals:

There are many goals of company on which company will do work hardly.

1. Providing the best internet services to the consumers 24/7 in a week.

2. We want that consumers make comfortable and satisfy to use our internet

services.

3. Expand the wireless internet coverage to the other rural areas of District

Rajanpur.

4. Get a reasonable profit from our services provided.

Main Features of Company:

There are many features of Prime internet provider.

1. We are providing the best wireless internet services to the every person in the

rural area of Jampur.

2. We have a competitive advantage that no Telecom Company is providing the

3G coverage in that area. And there is a lot of people who wants the Fastest

Internet Services for Business and Educational purposes.

3. We also providing the Movie. Music and Gaming Servers to the consumers

over Wi-Fi connectivity.

Services of Company:

There are many services, we are offering to the customers.

1. Wireless Internet Service with different and affordable prices.

a. 1 MBPS with 20 GB downloading

b. 1 MBPS with unlimited downloading

c. 2 MBPS

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d. 4 MBPS

e. 8 MBPS

2. Web Designing

3. Web Hosting

4. Web Domains

a. .com

b. .org

c. .pk

5. Movie, Music and Gaming Servers 24/7.

a. Bollywood Movies and songs

b. Hollywood Movies and songs

c. Lollywood Movies and Songs

Packages:

Package Name Price

1 MBPS with 20 Gb downloading Rs 500/-

2 MBPS with unlimited downloading Rs 700/-

4 MBPS Rs 900/-

8 MBPS Rs 1200/-

Web Hosting Rs 800/- per website

Web Domains Rs 1000/- Per website

Movie, Music Servers Rs 200/-

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Company Idea:

The overall process which will be used in the business is as follow. It can be

explained by the Diagram.

The process can be explained step to step:

In the Jampur city office, there will be the internet connection and it will be

connected to the Access Point.

The 24dBi parabolic Antenna will be connected with Access Point and it will

provide the Wi-Fi hotspot for the customers in the city and send signals to the

village area.

The receiver in the village office will capture the signals from the city antenna.

And it will be connected to the Access point.

Another 24dBi Parabolic Antenna will be also connected to the Access point

and will be Wi-Fi hotspot range up to 31 Miles in the Spectrum.

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In this way, the Wi-Fi hotspot will be provided to the rural areas and urban

areas of Jampur.

Section 2. Market Analysis:

Target Market:

The target market is basically the internet market. The size of the market is that we

can focus on this segment by the analysis of the PAT annual report 2015 in which

they have said that The combined subscriber base of Fixed Local Loop [cable

network] and Wireless Local Loop [wireless network], the report said, grew by 8.7%

to reach 6.38 million at the end of June, 2015.

“Wireless technologies have finally taken over the leading position in the market

with 59% share, while fixed line technologies hold 41%,” the telecom regulator said

in the report.

According to a sector-wise analysis by PTA, the WLL sector added 473,737 new

subscribers to reach 3.3 million at the end of FY14, which translates to a 16% year-

on-year growth. The FLL sector, however, grew its subscriber base by a meager 1%

during the same period to end at 3 million.

And through it is concluded that the wireless internet using customers no are

increasing day to day. And this industry is growing rapidly.

51.10% 57.40% 63%71%

2011 2012 2013 2014

% of Users

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And the customers or consumers which we are targeting in this sector are

Businessman and students. Because the students need internet for their educational

purposes and the businessman want to know about the market fluctuation in cotton,

wheat, tobacco prices.

Target Company Revenue:

The revenue which we are expected nearly about if 50 users subscribed the regular

package then we have the revenue nearly Rs 25000/- .

Profile of Competitor:

There are many competitors in huge Brand name but prime internet provider can

compete them on a small level.

1. Ufone

2. Mobilink

3. Zong

4. Telenor

Competitive Advantage:

We have a great competitive advantage over prices and coverage in rural area of

jampur. There is no 3G coverage of any telecom company like Ufone, Mobilink,

Zong and Telenor. We can give the unlimited downloading with starting from 700

to 1250 only while our competitors are offering their packages starting from 1500 to

so on.

Benefits to Client:

There are also many benefits to the customers like

1. Low cost up Fee

2. Low price Packages

3. 24/7 wireless internet service within the range up to 31 Miles.

4. Same account can open in Mobile and Desktop or Laptop also.

5. Web Filtering for children usage.

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Section 3. Marketing/ Sales Strategy

Marketing Strategy

The first market segment will be the students and businessman which wants

the internet services.

We will highlight the benefits to customers like the 31 Miles Coverage,

Speedy Downloading speed and effective packages.

We have tested market through examining the 20 customers. And we get a

good result from it and a better response from this.

We are using the contacts of our village businessman, the customers coming

to utility shops and the school student contacts.

We have the potential users of the Mobile Shops in the village.

Revenue Resources

Revenue Profit

Internet Services Rs 25000/- Rs 10000/-

Web Designing Rs 10000/- per website Rs 4500/-

Web Hosting, web

Domains

Rs 1000/- per website Rs 400/-

Sales Strategy

There are many sales strategy using in the project.

1. Direct Contact with the customers like Students and the businessman of

Wheat, Cotton and Tobacco to schools and Shops.

2. The retailers are not such. But the customers can go to Waleed Mobile Shop

for subscribing the internet Services.

3. the website for the company is

www.prime-internet.base.pk

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4. We are advertising by the FM 100.0 Radio with the local station.

5. The advertising also running on the Cable TV.

Pricing:

The pricing is set by the company.

There are many pricing strategy are set by the company as,

1. The competitors like Ufone, Mobilink are offering the prices with Rs 1500/-

per 30 Gb internet but prime internet provider is offering the Rs 700/- for

unlimited internet.

2. The perception about the competitors is high then the new companies but we

can compete them through offering the better prices and 24/7 internet.

Sometime it happens that the electricity problem is usually high in the

villages. Then we are offering the solar panels for uninterrupted internet.

Section 4. Marketing and Communication Strategy: There are many marketing strategy using in the prime internet provider.

1. Advertising through the Social Media like the Facebook, Twitter, YouTube.

The page on Facebook is www.facebook.com/pip-jampur/

The page on twitter is www.twitter.com/pip-jampur/

The page on YouTube is www.youtube.com/pip-jampur/

2. The advertising through the Cable TV Channel.

The advertisement on the Cable TV plays every hour for 5 mints,

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3. The broachers and Penaflix are also printed and will

be distributed in school and college of the city. And

will be distributed on the different shops.

4. We are also using the advertisement strategy by

placing the Phone no on the Name of Wi-Fi in

coverage area like,

5. We can use strategy of exhibition in the school,

colleges and on the roads on which the people can

easily ask the question about the speed, packages

and have the Demo of the internet on their devices.

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Preview Of Website

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Section 5. Staffing and Operations:

Organizational Chart

Staffing:

Owner: He will generally take all the responsibilities of the business. He has done

BBA from NUML.

City In charge: He will take responsibility of the City area. He will deal with the

customers, take recoveries, and solve any problem which can occur related about the

internet connection, coverage problem and other many.

Village in Charge: He will take the responsibility of rural areas. He will deal with

rural areas customers, solve problem and take recoveries.

Marketing In charge: he will be supervisor of the sale agent. He will basically

recover the advertisement of the business and deal with people in the schools and

colleges occasions and also on shops.

Sale Agent: He will directly interact with people. And promotes the Prime internet

provider services.

Owner

City Incharge

Village Incharge

Marketing Incharge

Sale Agent

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Training Plans:

when the business will start, before starting, there will be a proper training of the

employees in the business. 2, 3 sessions of training will be conducted in which they

will learn how deal with customers, solve the internet problems, how to register the

customer and make a account of customers.

Operations:

There are many different equipment’s used in the business.

Laptop

Mobile Phone

Landline Phone

Cox 10.0 Software measuring the internet speed.

Section 6. Financial Assumptions

Key Assumptions

Expenses:

Sr

No

Name Quantity Cost

1 Solar Panel 2 14000

2 Osaka N165 batteries 2 16000

3 1500 Kw Dc to Ac Converter 2 3000

4 12 MBPS Ptcl Connection 1 5000

5 Desktop Computer 2 20000

6 450 MBPS Wireless N AP 2 5000

7 Sender 24dBi Grid Parabolic Antenna 2 7450

8 Receiver 2.4Ghz 3.5dBi Antenna 1 4100

9 Advertisement 12000

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10 Office Supplies 6450

Total( Approximately) Rs 94000/-

Name Revenue/Cost

Income Sources Rs 47000/-

Income of employees Rs 25000/-

Projected investment in

material and equipment

Rs 20000/-

Projected R&D Cost Rs 20000/-

Expected Rent and

Charges

Rs 5000/-

Expense Calculations Rs 35000/-

Income Statement (Projected For Next 1 Month)

Total Sales Rs 47000/-

CGS Rs 36000/-

Gross Profit Rs 11000/-

Operating Expenses Rs 7000/-

Earning Before Tax Rs 4000/-

Tax Rs 0/-

Earning After Tax Rs 4000/-

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Balance Sheet: (Current Month)

Assets Liabilities and Capital

Cash Rs 7000/- Account Payable Rs o/-

A/R Rs 0/- Note Payable Rs 0/-

Equipment’s Rs 70000/- Total Liabilities Rs 0/-

Computer Rs 23000/-

Capital Rs 100000/-

Retained Earning Rs 0/-

Total Assets Rs 100000/- Total Liab and

Capital

Rs 100000/-

Balance Sheet (Projected Next Month)

Assets Liabilities and Capital

Cash Rs 10000/- Account Payable Rs 500/-

A/R Rs 1500/- Note Payable Rs 0/-

Equipment’s Rs 70000/- Total Liabilities Rs 0/-

Computer Rs 23000/-

Capital Rs 100000/-

Retained Earning Rs 4000/-

Total Assets Rs 104500/- Total Liab and

Capital

Rs 104500/-