PRICING ISSUES FOR BRANDED PRODUCTS

Presented by :Rubina Isidore

Introduction Difference in the past and present

scenarios Customer affiliation to the brands

Brands in India

CCD Cadbury Coke –a-Cola

Secrets of branded products

Get personal  Sell happiness Live up to your promise Keep it cool (and fun) Design an experience Stay consistent

Problems faced by the small players

Smaller Market Limited Capacities Inadequate Logistic & Strength Insufficient Funds

Pantaloons V/S Local Retail store

How can branded products regain their market share ?

AC Segment – Godrej Customer Service by branded products Proper channel of Markets Value addition Eg. Bonus points and

discounts on future shopping Pricing Expansion Give them an experience

• Cadbury• Samsung ad

Complementary products Changing the mindset of the

consumers Indirect Comparison with competitors

Market structure of readymade garments in India

Dominated by local markets Loyalty and trust of the customers

towards them Price sensitivity of Indians Reliance on word of mouth

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