GROUP 11

VIJITHA P SIDHARTH JAYARAJ JERIN PHILIP ARAVIND SWAMY ANIL KESAVAN

•WHAT IS PRICING???? Pricing is the process of determining what a company

will receive in exchange for its products

•WHAT DO YOU MEAN BY STRATEGY??•A plan of action or policy designed to

achieve a major or overall aim

DISCRIMINATORY PRICING

•What is price discrimination???

Price discrimination is simply a method of selling same products to different buyers at different prices depending on the order size or their geographical location

History

Types Of Price Discrimination

•First Degree price Discrimination

•The revise price will be aquired from the customer

•Eg:Doctor in a village

•Second degree price discrimination•Depends on quantity of purchase.

•Third Degree Price Discrimination

•Based on Consumer groups

• Example: Ticket bookings in railways, airways, movie theaters etc.

Fourth Degree Price Discrimination:

•Selling to different consumers at the same price but cost of providing the product to different consumers are different

OTHER EXAMPLES OF PRICE DISCRIMINATION

Beauty parlorsDry cleaningGames(Amusement Parks)Historical Monuments(Museums)

REFERENCE

•http://en.wikipedia.org/wiki/Price_discrimination

•http://www.entrepreneur.com/article/224121