Analysis Cell phone

industry

GROUP MEMBERS :-

MANISH DIWALE 85

PRASHANT JADHAV 88

PRASHANT PAWAR 109

INTRODUCTION

An electronic telecommunications device.

Mobile phones connect wireless communications network through radio wave or satellite transmissions.

Most mobile phones provide voice communications,SMS, MMS,provide Internet services such as Web browsing and e-mail.

HISTORY

On April 3, 1973, MARTIN COOPER, a

MOTOROLA researcher and executive,

made the first analogue mobile phone

call.

That phone, is more than a foot long,

Weighed almost 2 pounds, and cost

$3995.

Known as the Motorola dynatac 8000x.

Its battery could provide 1 hour of talk

time.

Its memory could store 30 phone

numbers.

RankCountry or region

Number of mobile phones

Population% of

populationLast updated

— World Over 5 billion 6,909,500,000 2010

1 China 906,800,000 1,341,000,000 67.1 June 2011

2 India 851,695,668 1,210,193,422 71.11 June 2011

3 United States 302,947,098 310,866,000 96 Dec 2010

4 Russia 220,550,000 142,905,200 151.9 February 2011[

5 Brazil 217,300,000 190,732,694 111.6 June 2011

6 Indonesia 168,264,000 237,556,363 73.1 May 2009

7 Japan 107,490,000 127,370,000 84.1 Mar. 2009[

8 Pakistan 108,894,518 171,901,000 65.4 Jun 2011[

9 Germany 107,000,000 81,882,342 130.1 2009

10 Nigeria 90,583,306 140,000,000 64.7 Feb. 2011

Industry TelecommunicationsInternetComputer software

Founded Tampere, Finland (1865)incorporated in Nokia (1871)

Founder(s) Fredrik IdestamLeo Mechelin

Headquarters Espoo, Finland

Area served Worldwide

Key people Jorma Ollila (Chairman)Stephen Elop (President & CEO)

Employees 132,430 (end 2010)

Website Nokia.com

Type Joint venture

Industry Telecommunications

Founded October 1, 2001

Headquarters Hammersmith, London, United Kingdom

Area served Worldwide

Key peopleHoward Stringer (Chairman)Bert Nordberg (President)

Employees 8,450 (as of April 2010)

Website sonyericsson.com

Industry Telecommunications

Founded Seoul, South Korea (1977)

Headquarters Suwon, South Korea

Key people Geesung Choi, President

Revenue 21 Billion USD (2007)

Net income $ 2.3 Billion USD (2007)

Website Samsung consumer.com

Lee-kun-hee

MARKET MIX

Price

Place

Promotions

Product

PERFORMANCE OF CELL PHONE

STRENGTHS

Corporate brand.

Complexity improves its competitive position.

Design, the branding & technology.

Backward compatibly – protection from Japanese onslaught.

Lending personality of its products (fashion statement).

Effective advertisement & market communication.

WEAKNESSES

Lapse has open up space for smaller competitors.

Ericssion –king of wireless infrastructure.

Design to market takes more time

Potential threat from Microsoft's entry into mobile telephony.

Defective battery BL5C

OPPORTUNITIES

Feature-loaded phone to act as an offset.

Providing value at responsible lifetime cost.

Life style marketing & segmentation.

Building worldwide supplier network.

Preempting competitors in critical market

THREATS

Biggest threat –”complacency”.

New competitors with different skill & brand challenge.

3G will increasing competition between suppliers.

Cheaper midrange models from Motorola & others.

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