The ‘F’ WordAn Intro to Start-Up Funding

Olwen Dawe

Irish Business Intelligence

www.olwendawe.com

… this is just the tip of the iceberg!

There’s two sides to the coin…

What you’re looking for…

… and what they’re looking for…

Find the right fit!

• Assess the proposition…o Is there a market for what I want to do?

o How am I different?

• Financials…o Cost versus price – profit margin?

o Basic research… boot strap / go lean!

• Marketing…o What’s my route to market?

o Talk to the customer … and remember NOSE: needs, outcomes, solutions and evidence.

• The Person

• Their Passion & Commitment to

their Project

• Quality of Proposition

Funders Buy… three Ps

It’s what you do

with what you

know.