Lean Entrepreneurship ProjectOctober 2014 | Session #6

Mariana Taylor 152113306Gergő Kalamár 159114527

João Gomes 152114123Csilla Bus 159114516

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Customer SegmentsUnderstanding Client Segments …

Creating Persona (s)…

Empathy Map Canvas

NameAge

ProfessionActivity

Title

Stakeholder or Client type

Provides insight into key stakeholders or clients who are necessary for your company’s success.

To detail what he/she…

What customers truly want from

Look at our Empathy Map

• Define the most important customers.

• Establish customers and users we want to serve.

• Find the influencers and decision makers.

• Study in detail the characteristics of our customers.

2

Customer SegmentEmpathy Map

RelibleRelible SolutionSolution QuickQuick CheapCheap AloneAlone

StressStressInternetInternet

Friends’ recommendation

Friends’ recommendation

Google itGoogle it

Bathroom floodBathroom flood

Ads on the internet

Ads on the internet

Professional’s adsProfessional’s ads

Local newspa-per ads

Local newspa-per ads

TimeTime MoneyMoney

Not enough informationNot enough information

Who is best?

Who is best? Problem FixedProblem Fixed

On timeOn time Research – Look for informationResearch – Look for information

Google itGoogle it

Ask the neighborAsk the neighborTell his experience

Tell his experience

Look for help

Look for help

Persona

3

Detailed PersonaDetailed Persona

Customer Segment-

Young professionals

4

Interview FeedbackInterview Feedback

Testing our interview briefing by making 5 interviews• Include an introduction before you start asking questions. e.g. «this is about services»• Know at the beginning if the interviewee lives alone or with parents because it makes a big difference how they answer the questions.•In general, the questions were all understandable for interviewees.• For question ”what service providers did you use during this year”, it is important to include an option list.• Suggestion: “In the 5th question maybe you can ask if they know similar website.”• The question 6 has too much information to ask. – People tend do not answer for everything, until we asked again about the missed points. - Maybe we should divide the questions• Explain in how many parts the interview is composed and tell them the expected interview time.

5

Interview Form

Thank you!!

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