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Presentation from LinkedIn on Merlin reporting.
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1
Successful brand campaigns achieve three objectives
Reach Target Audience Effectively
Of the right
members
Enough to break-
through
A large audience
Your campaign performed well against these objectives
Reach459,235
4%
unique people reached
of your audience saw 11+ impressions
3
Target Audience
Effectivelyest.
*Assuming average ad recall based on LinkedIn Research norms
expected brand recall*
people aware of your message36k
8%
You reached your target population with precision
4
Who you reached: Industry
5
Who you reached: Seniority
6
Who you reached: Company Size
7
Companies reached
8
Assuming average campaign performance, your campaign generated expected recall of 8%
Estimated
RecallExpected
Recall
Audience
Reached
9
* estimated recall based on level of exposure and average ad recall
*assuming average brand lift based on LinkedIn Research norms
36,000 459,235 8%
Key Insights & Recommendations
� a
� Your campaign reached your target population with precision
Your campaign reached 459,235 unique people in your target audience
10
� Ad recall could be increased by increasing exposure to the campaign (96% saw fewer than 10 impressions)
11
Appendix
� Impressions delivered:
� Audience Reached:
� Frequency (impressions per audience) :
459,235
2.7
1,250,856
� Clicks: 755
12
� CTR (clicks/impressions) : 0.060%
Assuming average performance, about people from your target audience likely recall the campaign
36k
Audience
Reached
Avg. Ad
Recall*
Estimated
RecallX =
Low
Exposure 441,666 7.6% ~34,000 ~
36k
13
36k
*assuming average brand lift based on LinkedIn Research norms
Exposure
High
Exposure
Total
441,666
17,569
459,235
7.6%
13.4%
~34,000
~2,000
36,000
8%expected brand recall*
( )
~