PRESENTATION ON

• APURV SINGH• DHARMENDRA SINGH

BY:-

• AMIR KHAN

• HEMANI DEVRARI

• aarti

introduction

• MCDONALD is a global fast food giant company• Founder of MCDONALD restaurant was

Richard and Maurice McDonald . • Founder of MCDONALD Corporation was RAY KROC

• Head Quarters- Oak Brook, illiona, U.S• Operates in 120 countries on six continents.• Operates over 31000 restaurant world wide

employing more than 1.5 million people.• Serves more than 50million a day and a

record sale of 2.5million people a day in U.K

Founder RAY kROC

McDonald's originally started as a small hamburger stand in Bernardino, California, owned by Dick and Mac McDonald in 1945

Re-opened in December 1948 as a self-service drive-in restaurant

In 1954 Ray Kroc, a Multimixer salesman, signs a franchise agreement with Dick and Mac McDonald opening his first McDonald's in Des Plaines, Illinois on April 15, 1955.

After few years he purchased the ownership from McDonald brothers and laid the foundation of McDonald Corporation

History

FIRST RESTAURA

NTIN

ILLENOS

Andrew J. Mckenna :- non executive chairman of McDonald and Chairman of Schwarz Supply Source.

Susan E. Arnold: - Former President of Procter & Gamble P&G DIRECTOR of WALT DISNEY. Class of 2014

Robert A. Eckert :- Non Executive Chairman of Mattel Inc. ,a designer, marketer of toy products ,since 2000.class of 2015

Enrique Hernandez:-President and Chief Executive of Inter Con Security System

Jeanne P. Jackson:-President of Direct To Consumer for Nike

Board of directors

Richard. Lenny :-Operating partner and Chief executive Officer of Hershey Company. Director since 2005. class of 2014

Donald Thompson:-President and Chief Executive Officer as July 2012,President of McDonald from August 2006to January 2010

PRODUCTS

STRENGTH

SWOTANYLYSIS

•BRAND RECOGNISATION

•LEADER IN QUICK SERVICE

•STRONGEST INTERNATIONAL PRESENCE

•EASY RECONIZABLE PRODUCT

•VARIETY SOURCES OF INCOME

•FRANCHISE BUSSINESS MODEL

weakness

SWOTANALYSIS

•CUSTOMER SELF SERVICE LEVEL

•POOR MANAGEMENT

•POOR MARKETING

•HIGH EMPLOYEE TURNOVER

•STRUGGLE IN OFFWEAKNESS•ERING VALUE ITEMS

•HIGH FLUCTUATION IN OPERATING PROFIT AND NET PROFIT

OPPORTUNITIES

SWOT ANAYLYSIS

• GROWTH IN GLOBAL FOOD SERVICE INDUSTRY

• INTIAL PUBLIC OFFERING IN OTHER COUNTRIES

• ACCUSATION OF OTHER RESTAURANT

• RETAIL SALE OF MECHANDIES

THREAT

SWOT ANALYSIS

•INCREASED COMPETETION FROM VARIOUS INDUSTRIES

• HEALTH CONSIOUS CONSUMER TREND

•HAVE BEEN SUED FOR MULTIPLE TIMES FOR UN-HEALTHY FOOD

•They are a benchmark for creating "cradle to grave" marketing

Total Assets:-33,332.40 million

Turn over:- 27 billion

Total Liabilities:-19,297million

Total Equity:-14,035 million

Financial facts

Sales by McDonalds

2011 2010 20090

2

4

6

8

10

12

USEUROPEAEPMAother countriectotal

conclusion• McDonald's is one of the largest fast food companies in the world.• They continue their path for success by keeping their consumers in

mind regarding their product selection as well as their prices. • They encourage their employees to do a good job, usually

promotes from within, and offers several scholarships to encourage education.

• Though McDonald's is a centralized, "wait and see" company they find ways to use technological products that will increase their productivity, service, and sales, everywhere from using the Nintendo DS to train staff to using New POS touch screen registers.

• McDonald's will certainly be around for plenty more years to come

GALLERY