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Presentation onInternational Business
(An Overview)
Course TitleComparative Human Resource Management (CHRM)
Course CodeHRM-502
Course TeacherMr. Md. Miraj Hossen
Adjunct FacultyFaculty of Business Administration (FBE)
Daffodil International University
Presented byMd. Abdullah-Al-Mamun
ID: 151-12-597EMBA (HRM)
Date of PresentationOctober 21, 2015
International Business (IB)
International Business (IB) is defined as commercial transactions that occur across country borders.
Example: BD company sellproducts in the India, US,Japan etc. other countries.
International Business (IB)
How Company Enter in IB ??
I. LocalII. RegionalIII. DivisionIV. National
V. International VI.Global
Reason of Engaging in IB
• Expending Business• Diversify Resources• Maximize Profit• Minimize Risk• Be a Reputed Brand• Customer Demand• Develop Interrelation etc.
Models of IB• Merchandising (Product/Goods)• Service (Transportation or Tourism)• Use of Assets• Franchising (brand name, logo or operation techniques) Ex: Pizza Hut• Licensing (pattern, copyright, trademark) Ex: KFC, Pepsi
• Investment• FDI (Ex: BAT, Unilever etc.)• FPI (Ex: City Cell)• Joint venture, Mergers, Acquisitions (Ex: Aktel)
•MNC, Global Company, Strategic Alliances
Environment of IB
Environment is the surrounding things which influence the firm in various ways. • Controllable (Internal forces)• Uncontrollable (External forces)
Barriers of IB
• Language• Cultural diversity• Political environment• Distance• Competition• Govt. & trade regulation• Changing life style of customer etc.