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Submitted to : sir imran khan Submitted by:Sohail iqbal
Imran Nadir
Ahson Khalid
Selman Ahmed
Qaiser Abbas
Problems of customers at home
Regular game crashesSoftware updates
System compatibilityHuge internet bandwidth
Regular changes in computer components
Business Idea
“Small Screens are boring/ Need something lively?”
The business idea is to start gaming zones at main cities of Pakistan, first in Islamabad, then Rawalpindi, Lahore, etc., to attract youth and other game lovers. Game zone will provide an electrifying and a never-before real gaming experience for people who loves to play games.
Vision
MissionTo become number one in market
Highest quality gaming machines
24 hours services
Customer satisfaction
Expand the business in all over the Pakistan
Be the leading in providing gaming services
Competitive Advantage
Latest gaming machines
X-box
Ps 4
Nintendo wii
24 hours services
3D facts
Low prices of packages
Strength:
High graphic machines
First mover advantage
Large number of categories of games
Weaknesses:
Lack of experience business
Price of games are high
Opportunities:
Can start new gaming zone in other
areas outside Islamabad and Pakistan.
Monopolistic advantages to market
leader.
Threats:
Political and Economical instability
New competitors
Swot Analysis
4 p’s of marketing
1 Pricing: Full Day Package PKR 1000/= (any game)
1 Hour Package PKR 100/= (X-Box)
1 Hour Package PKR 200/= (PS-4)
1 Hour Package PKR 80/= (PC)
for members there is 50% discount on every game
2 place:game corner is going to open near Abpara market
3 promotion:
PostersUniversities/Colleges/SchoolsAdvertisement in News papersInternetSports’ ClubsTV and Radio
Marketing:
Products & ServicesPCPSPXbox
Play StationsNintendo Wii
Games Shooting gamesStrategy gamesSport gamesAdventurous games
Sales
Packages: Per token Hourly tokens Per day tokens
Advance booking of slotSelecting competitors of own choice
In future; Monthly Packages Yearly memberships
Financial Planning
Project Financing
Description Details Total Equity (10%) PKR 3,28,455/=Bank Loan (90%) PKR 29,56,095/=
Project Cost
Capital Investment Amount (PKR)
Land -Building/Infrastructure 2,00,000Machinery & Equipment 24,03,800Furniture & Fixtures 4,20,750Office Equipment 1,80,000Human resource 80,000 Total Capital Cost 32,84,550
Machinery & Equipment Description Quantity Cost (PKR/Unit) Total PKR
X-Box 4 30800 1,23,200PlayStation 4 4 56400 2,25,600 Computers 25 35000 8,75,000Snokers table 2 150000 3,00,000 LCD’s 8 80000 6,40,000 UPS 8 30000 2,40,000 Total 24,03,800 Office Equipment Detail
Description Quantity Cost (PKR/Unit) Total PKRTelephone 1 5000 5,000Networking 1 150000 1,50,000 Lighting (tube lights) 25 1000 25,000
Total 1,80,000
Furniture & Fixture Detail
Description Unit cost./Unit Total PKR
Chairs 32 2,460 78,750Computer Tables 21 5,000 105,000Wall Fans 21 2,000 42,000Misc. 30,000 30,000Ac’s 3 55,000 165,000
Total 4,20,750
Sales Strategy:
Game Corner will have a board of notice with all the games that can be played in company’s facility. Customers will reach each new version of the game available (hottest games), and can easily reach any improvements of Game Corner with posters and other marketing channels. In other words, customers will be able to follow up company’s offerings and choose the package that fits their demands.
Sales Forecast: Game Corner’s projections show that the company expects to get 2000 customers in year 1, the number is expected to grow to 3,000 in year 2 and rise to 4,000 by year 3. A sharp increase in the number of customers is expected to be driven by good gaming experience that will be provided by the company.
Risks Evaluation:
Possible risks to this business could be the issue of replicating the business model after the business being a huge success in the market.
There are no big game premises like the business is planning to work out in Islamabad There are small centers in big cities which are more like browsing centers than a gaming Centre.
People`s interest as a solo-player, and affordability of the gaming-equipment for home usage.
Managing as a new entrant in the market and succeeding with price negotiations with the game releasing companies for the consoles and licenses will be a challenge.
After being successful in one big city as an entrant, it will be a challenge to start another one before there are competitors into the business in the new city. We think that this business has huge advantage being the first entrant in terms of turnover.
Even a slight twist in the financial operations could be a risky option for the business.
The company will take care of the operations and the stakeholder’s interest.