USE MARKETING RESEARCH

TO RELAUNCH BRAND

QUALITY / INDEPTH

QUANTITY / NUMBERS

KEY CUSTOMER EXPECTATIONS:

o FAIR & TRANSPARENT SERVICES

o INNOVATIVE PRODUCTS

TEST NEW PROPOSALS -

PLACE: DIFFERENT ACCESS CHANNELS;

PRODUCT: EXPANDED PRODUCT RANGE;

PRICE: COMPETITIVE ON PRICE;

PROMOTION: ALTERED PROMOTION MIX.

THANK-YOU!

RECOMMENDATIONS:1.CROWDSOURCING –

INCREASED RESPONSE & DIRECT BRAND ENGAGEMENT.

2.SECONDARY MARKETING RESEARCH – UNCOVER AND ADDRESS GENERAL ISSUES.