The Story

Aug ‘09 2,00,000 INR

Dec ‘09 1,50,000 INR

Lukewarm response

Mar ‘10 75,000 INR

Few success stories

Jun ‘10 50,000 INR

Masters preparation

Dec ‘10 10,000 INR

Dec ‘10 10,000 INR

Pizza & Pepsi for 10 days

Jan ‘11 5,000 INR

Jan ‘11 5,000 INR

Feb ‘11 15,000 INR

Mar ‘11 40,000 INR

May ‘11 55,000 INR

Customers

and many more…..

How to pivot? Ask users and keep asking

Launch a minimal version that’s bug free but not necessarily beautiful

How to pivot? Ask users and keep asking

Launch a minimal version that’s bug free but not necessarily beautiful

When to pivot?

No money in the bank / running out

A bigger pain point in place