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Online Marketing & More• Ways to make money from the internet• Where to register and host• Content Management Systems (CMS)• Blogging Will Get You More Traffic• Leverage Technology and Time• Niche Markets• Marketing Funnels• Marketing Avenues• Keyword Volume• Landing Pages• Conversions• Synopsys• Q and A
Introduction
• Previous business - Planet Apparel for 17 years• Greek Fonts & Drop Shipping sites, Startups• On the web since ’97, Prodigy ’91, BB’s before
• Email: [email protected]• Twitter: @imagium
Phelan Riessen - Digithrive
Who's selling what?• Who already has a business?• Who has a website for it?• Are you getting the results you want?
• MLM's• Drop ship• Products and services • Affiliate marketing
Ways to Make Money Online
• Digital downloads• E-commerce• Membership sites
Places to Register and Host
• Good Practices– Email VS Gmail/Yahoo/AOL etc.– Register one place– Host another
Content Management Systems
• WordPress• Drupal• Joomla
• Uses a Framework• Low cost, open source• Plugins, Extensions• Customizable• Minimal use of HTML code• Plenty of developers
Make use of technology and automation
Blogging Gets Higher TrafficOptimize Your Automation with WordPress- Fresh Content
Leverage Yourself
• oDesk.com • Elance.com• Guru.com• ScriptLance.com• Freelancer.com• GetACoder.com• VirtualEmployee.com• Affordable Programmers.com• PeoplePerHour.com• AmazonTurk.com
• Fiverr.com • 7Richer.com • TenBux.com • Gigbucks.com • FiftyTown.com • UpHype.com • Zeerk.com
E-lance, The 4-Hour Workweek and other ways to leverage time
Find a Niche Market• Find a pain in the market and fix it
• Become the Authority– Customers come to you– Opportunities for articles – inbound links– Able to attack and resolve their pains
• How to implement:– Multiple websites– Landing pages– Check it over with your existing clients– Test– Utilize both Online and Offline advertising
• Strategies– Speaking their language– Benefits over features– SEO opportunities
Marketing Funnel
X Visitors = X interests = X requests = X conversions
Marketing Avenues• Social media and networks - Facebook,
Google +, LinkedIn, Twitter, Stumble Upon• PPC - sponsored ads• Building traffic - SEO, link building
Finding Keywords• https://adwords.google.com/select/KeywordToolExternal
Landing Pages• Social media and networks - Facebook,
Google +, LinkedIn, Twitter, Stumble Upon• PPC - sponsored ads• Building traffic - SEO, link building
Leverage Social Networks• Fish where the fish are feeding• Be the authority
Website Conversions• Pay Per Click Sponsored Ads• Lead Captures or Give-a-way• Conversions
• Do’s and Don’ts
Start to Finish• Find a Niche• Build a Website• Create a Campaign• Conversion• Test and Refine• Rinse and Repeat
Questions and Answers
Company: www.Digithrive.comEmail: [email protected]: @imagium
Integrated Web Services• User Experience• Ecommerce• Content Management Systems• Search Engine Optimization• Search Engine Marketing• Hosting
• Web Design• Web Marketing• Web Development• Social Media• Web Strategies• Website Maintenance