1. India International Horticulture Market (Fruits, Vegetables, Flowers & Dairy Products Terminal) Ganaur, Haryana A Presentation by: Haryana State Agricultural Marketing Board

2. About Us Formed in August, 1969 with an aim to create a strong and efficient marketing infrastructure by setting up modern markets for agriculture and horticulture production. The primary objective is to set up a marketing infrastructure for better regulation of 22 The primary objective is to set up a marketing infrastructure for better regulation of the purchase, sale, storage and processing of agricultural produce. Grew from 58 to 107 Market Committees, 58 to 178 Sub yards and 60 to 193 Purchase Centers. Engaged in multifarious activities for farming community and rural development such as constructing / modernizing agricultural marketing infrastructure, rural roads , rural stadiums, model villages and especially a cold chain network throughout the state. Earning approx Rs. 525 crores per annum. Likely to increase at the pace of 20-30% annually. 3. Our Vision Our vision is to provide opportunities forOur vision is to provide opportunities for increasing net incomes in the horticulture / agriculture sector and creating a prosperous, progressive and proud farmer by setting up efficient and knowledge based marketing systems and services. 3 4. Our Mission Set up efficient marketing services . Develop post harvest management infrastructure with forward and backward linkage. Integrate and professionalize delivery of agricultural services and get better value for the farmer's produce. Facilitate diversification of crops and promote judicious and profitable use of land resources. Introduce knowledge and technology based interventions. Develop quality control and standards in agriculture Sector. Introduce processing for all types of Horticulture produce to add value and reduce post harvest losses (25% to 40%) to bare minimum for 75% to 100% realization of produce. 4 5. 1. Increase horticulture production and reduce perishability for post harvest management and value addition. 2. Establish cool chain / ripening chambers/ grading & packing facilities. 3. Introduce Market intervention schemes to safe-guard the interest of farmers. Thrust Areas 5 3. Introduce Market intervention schemes to safe-guard the interest of farmers. 4. Form Co-operatives as a tool to negotiate the interest of farmers. 5. Develop Processing Plants & Marketing infrastructure in such a way that demand and supply are fully met without any ups and downs appeals. 6. Marketing intelligence to seminate price information with such a pattern that a national grid of fruit and vegetables is formed. 7. Decongest market yards and reduce gluts and modernization thereof. 8. Waste disposal / waste management system through Vermi compost and Bio-Mass power plants. 9. Computerization of HSAMB. 10. Set up efficient marketing services 6. Special emphasis on Marketing 7. And the farmers have had one constant facilitator working for their welfare i.e. The Pillar of Strength 7 i.e. HARYANA STATE AGRICULTURAL MARKETING BOARD Agro Mall Cold Chain F & V Market 8. Physical Infrastructure Principal Market Yards: 107 Sub-Market Yards: 178 Purchase Centres: 193 Fruit & Vegetable Markets: 30 Fodder Markets: 25 Special Markets -Wool 1 8 Purchase Centres: 193 Roads Constructed: 11,260 kms (in order to provide proper access to the Markets to the farmers) Special Markets -Wool 1 Cotton Markets 33 Timber Market 1 Cold Storage cum Pack houses 15 Upgraded fruits & vegetables wholesale Markets 6 9. 45 years of dedicated services to the farmers & we have come a long way. Now switching over to modern marketing infrastructure. HISAR GURGAON India International Horticulture Market (Fruits, Vegetables, Flowers & Dairy Products Terminal) Ganaur, Haryana 9 10. IIHM, Ganaur Layout 11. IHM, Ganaur 14 IIHM, Ganaur Connectivity Azadpur Market, Delhi 12. 1. Lack of proper grading, sorting, cleaning, sanitation and handling. 2. Lack of cool chain and long delays without cooling. 3. Lack of farmer awareness and good farm practices. Existing Problems 15 3. Lack of farmer awareness and good farm practices. 4. Lack of collection and storage facility at farm gate. 5. Unscientific use of post harvest treatments. 6. Losses due to Packing and Packaging Material. 7. Storage and Transportation Losses. 8. Use of inappropriate chemicals or misuse of registered compounds in ripening and field activities etc. 9. Poorly implemented quality grades and standards. 10. Improper parking place and movement in market yards. 11. Lack of Quality Retention. 13. 1. Develop modern marketing infrastructure for value addition and reduction of post harvest losses. 2. Develop infrastructure for agro processing and exports. 3. Develop cool chain facilities from farm level to consumer end. Solutions 16 3. Develop cool chain facilities from farm level to consumer end. 4. Educate farmers about good agricultural practice / demand, supply and price information and implement IT Applications. 5. Develop collection centers, commodity hubs, Wholesale markets and Terminal market. 6. Reduce intermediaries. 7. Standardization of Food and Quality testing labs. 8. Develop marketing strategies. 14. IIHM : It is a destination where horticulture production of a region will finally arrive from the producer end for its distribution to the consumer end. Market is equipped with all the latest marketing infrastructure to handle the bulk that reduces post harvest losses to a bare minimum, adds value, maintains quality, hygiene and nutritional level. India International Horticulture Market (Fruits, Vegetables, Flowers & Dairy Products Terminal) 17 to a bare minimum, adds value, maintains quality, hygiene and nutritional level. Gannaur IIHM: Situated at NH1 within NCR region, Delhi A huge consumption market and export base. Designed to handle production of northern region An alternate to Delhi-Azadpur market. Area earmarked : Approx 537 acres Will serve nearby states of J&K, Himachal Pradesh, Uttranchal, Uttar Pradesh and Punjab etc. 15. Auction Halls Receiving Areas Viewing Galleries Proposed Facilities at Ganaur 18 Viewing Galleries Grading Packaging halls Parking and Transport Areas Traditional Shops for Wholesalers Cool Chain Shops for Farmers and Retail Market 16. Business Park / Import/ Export House / A.C Market covering. Proposed Facilities at Ganaur cont.. 19 Palletization / Racking System and Mechanical Conveyor belt Waste Disposal Bio-mass & Vermi compost. Water Works. Electrification and lighting Canteens and Food Plaza 17. Administrative Building. Rest House Proposed Facilities at Ganaur cont.. 20 Rest House ABIC & Commodity Exchange Centre Quality Testing Laboratory. Electronically controlled gates and Weigh Bridges. Banks / ATMs 18. Advantages Boost to farmers income, value addition, remunerative prices. Diversification Diversification Enable export of fruits and vegetables Generate employment opportunities Transparent price determination Availability of good quality seeds Promotion of extension services. 19. 537 Acre area, 1500 Cr planned outlay NATA being planned on the lines of Pragati Maidan Initial operations to commence Shortly Primary processing facilities along with grading/packaging/storage are planned India International Horticulture Market (IIHM) & National Agricultural Trade Arcade(NATA) Primary processing facilities along with grading/packaging/storage are planned in the market for value addition and post harvest management. Value addition & better remunerative prices to farmers Located in the NCR Comprehensive agricultural and horticultural testing services Primary processing facilities under one roof Export of fruits and vegetables. Rural job creation Transparent price determination- Electronic auction hall planned Promotion of extension services. Positioned as an alternative to the Azadpur (Delhi) wholesale F&V market. 20. PPP mode should be adopted for collection centers as well as IIHM. Professionals should be recruited for IIHM and Government Support Required Professionals should be recruited for IIHM and Haryana Institute of Agriculture Marketing (from IIMs, IRMA etc). Expansion proposals need approval. Prevail upon GOI for release of central assistance including special assistance for IIHM and NATA. Resolution of grain storage rental issues with FCI to promote Climate controlled silos in PPP mode. 21. ImproveImprove postpost harvestharvest managementmanagement ofof fruits,fruits, vegetablesvegetables && flowersflowers byby creatingcreating mmodernodern InfrastructureInfrastructure forfor handling,handling, processing,processing, valuevalue additionaddition && storagestorage inin orderorder toto provideprovide CleanClean && hygienichygienic marketmarket environmentenvironment andand thusthus benefitbenefit farmersfarmers andand consumersconsumers.. Mission IIHM FeaturesProject Advantages 24 537 Acre area, 1500 Cr planned outlay, located in the NCR NATA being planned on the lines of Pragati Maidan Initial operations to commence by Shortly Comprehensive agricultural and horticultural testing services. Primary processing facilities under one roof. Transparent price determination- Electronic auction hall planned. Promotion of extension services. Export of fruits and vegetables. Value addition & better remunerative prices to farmers. Rural job creation. 22. 25 23. IIHM, Ganaur, Haryana 26