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Designed by Hao Li, presented by Jiaqi Lv and Lei Liu
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Social Media Strategy
Plan and Presentation
Group Member:Jiaqi LuHao LiLei Liu
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BUSY CAFE
Brief Introduction
S Located in University Village of UCR
S Chinese food restaurant
Social media marketing goals
S Build relationships with customer
S Attract new customer
S Get review from customer
Social media marketing
objectives
S Improve our social media webs (facebook, twitter,
youtube)
S Promote our campaign by using social media
S Communicate with customer and get feedback from them
SWOT analysisfor our social media
Strengths
S We have already set up
a business page on
S We get a good review
fromYelp.com
SWOT analysisfor our social media
Weaknesses
S Lack of communication
with people on facebook.
S We only build a public
page on facebook.
SWOT analysisfor our social media
Opportunities
S Our page on facebook
got 59 Check-ins and 2
like clicks from people.
It’s a good start.
S Our competitors (Life
cafe, Boba cafe) don’t
have any social media
strategies.
SWOT analysisfor our social media
Threats
S Most of our customers
are international
students who will stay in
Riverside for a short
time. We have few old
customers. Thus, we
have to continually
appeal our new
customers to join in our
social media group.
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How to improve
S We need a new business profile picture
S Upload some alluring pictures of our food
How to improve
S Decorate our wall. At least change the status regularly.
S Once we receive the message from our friends. Reply it as soon as
possible.
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Most important
S Share everything with people. Just like a person.
S Chat with friends. Just like a person.
We can...
S Share your status:
“It’s really hot today. Buy a cold boba milk tea from us!”
“Few customer today...I miss you guys!”
“Hope you get good grades in final exams!”
We can...
S Chat with friends:
“@Mike Glad you like it. Try our noodle next time.”
“@Angles We’re open until 11pm. Waiting for you ”
“@nikos We are sooooo sorry for that. Come here
tomorrow and I’ll get you a milk tea for free.”
We can...
S Send out coupons or tell people everyday’s deal via Facebook and
Twitter.
We can...
S Send out coupons or tell people everyday’s deal via Facebook and
Twitter.
Show this when you check out and get an
90% discount. Only for June.
We want...
S Customers check our Facebook and Twitter regularly.
S Customers leave feedback
S Build friendship with our customers
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Youtube
Cooking Guide
S Record a cooking guide video. (How to Make Kung Pao Chicken)
S Upload to Youtube
S Share the link in Facebook and Twitter
Cooking Guide
S It’s an advertisement of our restaurant
S It also educate people. (relate to The Four Pillars of Social Media
Strategy)
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Foursquare
The new trend of social media
S It’s different from Facebook and Twitter. It’s run by customer not the
owner.
S It’s Yelp.com + Twitter + Facebook
We need improve
We need improve
We need improve
S Upload pictures of our food
S Give tips on ours own, forwardly.
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Making an app?
Make an App
S Pizza Hut iPhone app generates $1M in sales
S We can also make our app
S Customers can simply
start an order at first page
S They can sign in as an
member
S We can put our menu in
the app
Make an App
S We can integrate our Facebook, Twitter, all the social media pages in our
app
?
