• Male or Female

• Teenagers and young adults aged 17 to 25

• College or University Students

• Part- time jobs- not in a career yet

• British

• Hedonistic lifestyle- eat junk food, drink alcohol and smoke• Live at University Halls, with parents or rent• Fashion conscious- Topshop/ Topman, Vintage, Camden Market• Attend music festivals- Glastonbury, Big Chill• Go to small bars and clubs- less mainstream• Small gigs in bars- don’t got to places like the O2 Arena• Watch programmes such as Skins and T4• Car- Old fashioned Mini or Fiat Punto• Play instruments- write own songs, a band or individually• Jicnars Scale- C1, C2, B• Radicals

• Before you buy a house• Without kids• Special interest group

To attract and address my audience I used:

• Simple, easy to read language• Interesting photographs- different mise en scene• Young models- same demographic as the target audience• Stories that relate to the target audience- about bands they will listen to• Interesting layouts on each page

I used different techniques on each page that helped to attract and address my targeted audience. In the following slides I have detailed the techniques I have used to attract and address my audience in more detail.

“Nice Mise en Scene in the photo”

“Love the layout of the

article”

“I would buy it”

Masthead

• Simple

• Youthful font and colour

• Relates to music genre

• Suitable for both genders

Image

• Model fits the audience demographic (aged 17- 25 student)- age, clothes and lifestyle

• Colourful

• May appeal more to the female market

Mise en Scene

• Clothes- typical of the audience member

• Setting- Underground connotes the feeling of exclusivity

Coverlines

• Direct mode of address- “Are you in the know?”

• Bold font and colour

Straplines

• Details the coverline to interest the audience

• Different colour to the coverline- separates the two techniques so it is clear to the audience

Main Sell

• Popular band of the audience I have targeted

• Change in font colour makes it more interesting

Photographs

• Models used with the same demographic as the target audience

• Audience can relate to the models

Layout

• Simple and easy to navigate

Subtitles

• Separates the magazine contents- makes it easier for the audience to navigate through the magazine

• Graphics- makes the page more visually stimulating

• “Features”/ “Regulars”- separates the article s so the audience can find articles quicker

“Contents”

• Youthful font and colour

Connotes the feeling of exclusivity

“Features”- new articles each issue to interest the reader

Separate Boxes

• Page made more visually interesting

• “Big Eyes Special”- connotes exclusivity of the magazine and the contents

Exclusive appeal important to my target audience

Text Extracts

• Youthful font and colour

• Makes the page more visually interesting

Title

• Youthful font and colour

• Indirect mode of address

Mise- en- Scene

• Setting- brick wall connotes industrial and city ideas

• Clothing- typical of the audience member- audience member can relate to the models

Two Column Layout

• Easy and clear to read

• Question and Answers format- indirect mode of address to the audience

“A b

it to

o bl

and-

mos

tly w

hite

”

“Eye

Catching”

“Contents page

is bold”

“Really good use of colour”

“Love the layout of the article”

“Good style, love the

detailed information”

“The front cover image is very good- good setting”

“I would

buy it”“Well

Presented”

“Nice Mise en Scene in

the photo”