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how to put open source business to use in old businesses - and change the game
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How to put Open Source Business to Use in Old Businesses
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PREMIUM-COLA
• Founded in 2001• Sold 500.000 bottles in 2009• Growth rate +50% per year• Deliver to 80 cities in D A CH• … no machines, trucks, contracts, office
• Collective of ~180 stakeholders, consumers• Consensus democracy for all our decisions
We rather offer a service than a product2
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GASTRONOMESca. 230
CUSTOMERSca. 120
SPOKESMENca. 44
DEALERSca. 85
WHO
LESA
LERS
ca. 2
1
Actives
ProducersManagersDecisions:
Smart
Quick
Stable
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10,5 years ago: something was wrong
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… so we asked the supplier what happened, politely
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2 years of customer dialogue crisis manager
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We, the consumers, are paying your salary!
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1000 bottles for us, and another 1000, and another …
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our first gastronome customer
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core vision: co-decide all issues with all stakeholders
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Example 1
Optimization
Product mistakes
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20
10 30
0 30
2
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Example 2
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Example 3
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Example 4
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PREMIUM
PRODUCER
WHOLESALER
CONTRACTOR
BOTTLE SORTER
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48 Modules in the Premium Operating System
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Voluntary Transfer: Open Franchise (Bionade, Swak)
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Involuntary Transfer: Market Pressure
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Put Open Source Business to Use and change the game in Old
Businesses
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+49 172 86 58 588
Coaching: oletillmann.de
Drawings: andrefritz.de
Design: buschfeuer.com 22