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Prediction Markets And CI Tom Davis 1

Prediction Markets and Competitive Intelligence

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Page 1: Prediction Markets and Competitive Intelligence

PredictionMarketsAndCI

TomDavis1

Page 2: Prediction Markets and Competitive Intelligence

Telecom/TechnologyCI&PredictionMarkets

2

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10YearsWallSt.10YearsSprint

3

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PredictionMarketIs?

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EverTraded?

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ConferenceSummary

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CIGeek

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TextAnalyzer

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TheBuzz

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>5,000Words

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ConferenceSummary

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Learn81

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Competitive77

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Intelligence97

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Strat*38

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Tactic*6

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Information37

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Understand31

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Analy*29

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Research27

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Collect*8

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Value19

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Innovation22

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Techniques21

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NotAsStrong

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Communicat*14

26

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Predict*10

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Future*10

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People6

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EarlyWarning14

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Conclude

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Wisdom0

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Crowds0

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GoodNews

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Social14

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SocialNetwork*14

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People6

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Social

Networkin

g

Is Buzzy

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Themes

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<1>PredictionMarkets

Accelerating

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<2>PredictionMarketsAre

PerfectForCI

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<3>MarketDesignKey

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<4>GreatPredictionMarkets

=GreatSocialNetworks

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Disclaimer

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MarketDesign

48

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TacitInformation

49

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“WeKnowMoreThanWeCanTell”

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<introduction>

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PredictionMarketIs?

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“InformationMarkets”

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“IdeaFutures”

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“EventFutures”

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MarketsAreDesigned

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InformationAggregation

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WhatDoesThatMean?

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PredictionMarkets

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ConvenientWay

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AskOrganization

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AQuestion

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GetAGoodAnswer

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1+1+1+...N=?

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1.)Independent

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2.)Diverse

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3.)Decentralized

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AverageGuess3‐5%

ActualBeans

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MoreAccurate

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1+1+1+...N=?

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TheWisdomofCrowds

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77

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NewYork,2007

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1974NobelPrize

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FamousEconomist

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Hayek82

Page 83: Prediction Markets and Competitive Intelligence

FriedrichvonHayek1899‐1992

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“KnowledgeOfTheParticularCircumstances

OfTimeAndPlace”

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AbilityOfPricesToAggregateKnowledge

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TacitInformation

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“WeKnowMoreThanWeCanTell”

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FastForward

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Web2.0

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Internet+

PredictionMarkets

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Vendors

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</introduction>

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Theme#1

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<1>PredictionMarkets

Accelerating

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0

50

100

150

200

2003 2004 2005 2006 2007 2008

ProQuestArticles

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GlobalCompaniesAcceleratingUse

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Source: Cowgill, et al. Using Prediction Markets To Track Information Flows, Jan. 2008. (http://bpp.wharton.upenn.edu/jwolfers/index.shtml)

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Prof.AndrewMcAfee

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101

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102

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103

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Uses?

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FinancialForecasting

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ProjectManagement

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MarketResearch

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RealTimeCompetitiveIntelligence

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Examples?

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YouPrefer?YouLike?

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WhatIsGoingToHappen?

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PredictionMarketsAccelerating

</1>

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Theme#2

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<2>PredictionMarketsAre

PerfectForCI

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?

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2KindsPredictionMarkets

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‐1‐Aggregate

PrimarilyInternalInformation

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‐2‐Aggregate

PrimarilyExternalInformation

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InternallyFocusedMarkets

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debate:TMI

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“toomuchinformation”

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CIOutwardlyFocused

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“KnowledgeOfTheParticularCircumstances

OfTimeAndPlace”

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TacitInformation

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NormalizeIntoPriceOrProbability

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CommonCIUses

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ForecastCompetitorMetrics

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IndustryM&AActivity

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ForecastTradeAssociationMetrics

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ForecastPatent&IPActivity

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ForecastRegulatoryActions

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RaiseAwarenessOfCompetition

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ABCsWhyWork?

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<A>Accurate

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<A>Anonymous=

SpeakTrueMind

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<B>BiasCorrected=

EqualVoice

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<C>ConsensusBuilding=Credible,Impartial

Observer

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<D>IncentivesTo

Discover

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<E>Expensive=MetricsROI

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<F>FastSet‐Up

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<G>HighlyScalable=ManyParticipants

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Summarize

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MarketDesign

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TacitInformation

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“WeKnowMoreThanWeCanTell”

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PredictionMarketsArePerfectForCI

</2>

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Theme#3

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<3>MarketDesignKey

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?

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YouCanDesignBetterMarkets

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LessonsLearned

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SingleRegulator164

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Leverage170

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MarketFailure

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Ex‐Meltdown

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MarketMechanisms

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MarketFailure

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NotHard

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DesignRight

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Concerns?

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<i>

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Self‐FulfillingProphecy

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<ii>

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Manipulation

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<i>Self‐FulfillingProphecy?

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MarketReality

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Pro‐CyclicalFeedbackLoop

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DistortsOutcome

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Mis‐application

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NoClear

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EventOr

Measure

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OutcomePoorlyDefined

</i>

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<ii>MarketManipulation?

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2Varieties

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‐1‐PriceManipulation

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‐2‐OutcomeManipulation

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‐1‐PriceManipulation?

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DistortedPriceAction

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Price Reality

Time199

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IntentionalLossesToDeceive

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NotSustainable,AddsLiquidity

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GoodDesignPriceManipulation

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‐2‐OutcomeManipulation?

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OutcomeChangeable

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SmallGroup

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TradersOrNon‐Traders

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Price Reality

Time207

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E.g.

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VicePresident?209

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GoodDesignOutcomeManipulation

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Summarize

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Self‐FulfillingPropheciesAForm

Manipulation

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PossibleToManipulate

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AddsToLiquidity

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PoorExcuse

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AllForecastingSystems

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Manipulable

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Error

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Bias

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Summarize

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MarketMechanisms

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MarketFailures

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NotHard

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DesignRight

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MarketDesignKey</3>

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Theme#4

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<4>GreatPredictionMarkets

=GreatSocialNetworks

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‐1‐SocialMedia=>FreshActivity

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‐1‐PredictionMarkets=>CreateNewMarkets

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‐2‐SocialMedia=>

AskForEngagement

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‐2‐PredictionMarkets=>

TradersSuggestNewMarkets

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‐3‐SocialMedia=>

KISS

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‐3‐PredictionMarkets=>

KISS

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‐4‐SocialMedia=>

KnowYourAudience

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‐4‐PredictionMarkets=>KnowYourTrading

Community

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‐5‐SocialMedia=>

What’sHappeningNow

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‐5‐PredictionMarkets=>ShortTermMarketsHoldMoreInterest

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‐6‐SocialMedia=>UserInterface

MakesOrBreaks

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‐6‐PredictionMarkets=>

UserInterfaceIncreasesTrading

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‐7‐Andonandon...

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TheFuture?

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Market

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Market

Already Is

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GreatPredictionMarkets=

GreatSocialNetworks</4>

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Summarize

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MarketDesign

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TacitInformation

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“WeKnowMoreThanWeCanTell”

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AbilityOfPricesToAggregateKnowledge

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PredictionMarketsAndCI

TomDavis

WiththankstoLawrenceLessigandDickHardtForPresentationInspiration

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