Upload
drvillari
View
2.558
Download
0
Tags:
Embed Size (px)
DESCRIPTION
This presentation provides an overview of the Practical Storytelling Method, including an introduction to the five main story components and ump starts for story construction.
Citation preview
1
www.practicalstorytelling.com © Copyright 2010Practical Storytelling
StorytellingOverview
Benefits and Components
2
Practical Storytelling www.practicalstorytelling.com © Copyright 2010
About the Author
• Dominic R Villari• Over 14 years ISD• Created 1,000+ hrs of training• eLearning, Instructor-led, Manuals• Corporate, Government, Non-profit and
Educational Clients• Author of the Ginger Bread Man and
Practical Storytelling• MS Communications BU• BA Communications RU
3
Practical Storytelling www.practicalstorytelling.com © Copyright 2010
Storytelling Basics
• Role of Storytelling• Stories and Motivation• Storytelling Application
4
Practical Storytelling www.practicalstorytelling.com © Copyright 2010
Role of Storytelling
• Integral part of human culture
• Shared epic stories
• Mass media
• “Water cooler” talk
• Applied to goals
5
Practical Storytelling www.practicalstorytelling.com © Copyright 2010
Advantages of Storytelling
• Stories are more interesting for you– Engaging and enjoyable
• Stories provide unique insights– Different perspective
• Stories break your message out of standard patterns– Attract attention, more memorable
6
Practical Storytelling www.practicalstorytelling.com © Copyright 2010
Storytelling Application
• Level I - Organizational– Overall– Consistency and Guidance
• Level II - Campaign– Specific Program– Advertising, Marketing or Training
• Level III - Direct– One on one, Everyday– “Pitch” or Information
7
Practical Storytelling www.practicalstorytelling.com © Copyright 2010
Story Components
• Theme
• Audience
• Characters
• Through Line
• Acts and Scenes
8
Practical Storytelling www.practicalstorytelling.com © Copyright 2010
Theme
• What is your theme?– Main Purpose– One clear and concise sentences
• Importance– Provides direction and consistency
• Jump start– List keywords– Circle and compile
9
Practical Storytelling www.practicalstorytelling.com © Copyright 2010
Theme Examples
• “We translate the hopes and dreams of our clients into well-defined, reachable financial goals.”
• “We offer the quality, selection and pricing of a large sporting goods dealer with localized, personal service.”
• “Our new crossover is designed to keep your family safe during life’s everyday journeys.”
10
Practical Storytelling www.practicalstorytelling.com © Copyright 2010
Characters
• Who are your characters?– People or play a part– Internal or External
• Importance– Influence your business– “Collective uniqueness”
• Jump start– List interactions– Circle important
11
Practical Storytelling www.practicalstorytelling.com © Copyright 2010
Character Examples
• Immediate– Employees– Associates– Venders– Suppliers– Partners
• Relative– Supporters– Resources– Neighbors
12
Practical Storytelling www.practicalstorytelling.com © Copyright 2010
Audience
• Who is your audience?– Receive your message– Direct or Indirect
• Importance– Interpretation v. intention– Adapt story structure
• Jump Start– List your direct customers– List people who influence your customers
13
Practical Storytelling www.practicalstorytelling.com © Copyright 2010
Audience Examples
• Direct– Current customers– Prospective customers
• Indirect– Family and friends– Media– Organizations– General influencers
14
Practical Storytelling www.practicalstorytelling.com © Copyright 2010
Through Line
• What is your Through Line?– Plot or set of actions– Tasks or deliverables
• Importance– Core competencies– Focus and organization
• Jump Start– Plot-driven (retail or product)– Character-driven (professional or service)
15
Practical Storytelling www.practicalstorytelling.com © Copyright 2010
Through Line Example
• “We ask our clients a series of questions to learn where they would like be and what they would like to be doing over the next 10, 20, 40 years.”
• “Their answers allow us to develop and implement a long-term plan with milestones and goals.”
• “We have regular conversations with our clients to discuss progress, current needs and any possible changes to their long-term plans.”
16
Practical Storytelling www.practicalstorytelling.com © Copyright 2010
Acts and Scenes
• What are your acts and scenes?– Action plan and individual goals– “Breaking into bits”
• Importance– Link back to theme– Deliver complex messages
• Jump Start– Brainstorm– Outline
17
Practical Storytelling www.practicalstorytelling.com © Copyright 2010
Acts and Scenes Example
• Pre-Assessment Tool– Homes, school, business, callings
• Introductory Conversation– Discuss hopes, dreams and goals
• Initial Financial Plan– Provide details, check for accuracy
• Plan Implementation– Maintain investments, follow plan
• Regular Conversations– Provide updates, check for changes
18
Practical Storytelling www.practicalstorytelling.com © Copyright 2010
Next Steps
• Practical Storytelling Book– Available at PracticalStory.com & Amazon.com (book or Kindle)
• Storytelling Webinars– Storytelling Basics– Storytelling Practical Examples– Story Mechanics– Story Types– Audience Analysis– Character Development– Plot Development– Story Construction
• Storytelling Workshops– Story Development– Practical Storytelling (1/2 Day, Full Day, Two Day)– Practical Storytelling for Salespeople– Practical Storytelling for Trainers