PR for Startups

Guidelines ideas and case studies

Alok Rodinhood Kejriwal ndash Sept 12

Introduction

bull These are my personal views and ideas

bull I am a digital startup entrepreneur who has been involved with several companies since the past 12 years

bull To find my PR score google ldquoAlok Kejriwalrdquo

bull This PPT is intended to help fresh startup entrepreneurs understand and succeed in the confusing world of PR

Sections in this PPT

1 Offline PR

2 Online PR

3 Social PR

4 Event related PR

1 Offline PR

Why does Offline PR matter

1 There is a market of decision makers (CEOs of Companies Heads of Departments Senior Govt Officials etc) who only read print

2 The online websites of large publications have large audiences and once you are written up in print you automatically get featured online too

3 Think of it as lsquoproof of conceptrsquo test The day you can make it in the Fortune or Time or The Economist you have done something worthwhile

Tips for Offline PR

1 Donrsquot hire a PR firm immediately Hire them 2 years later

2 Start by learning the basics yourself 3 Read all the papers and magazines that you

would like to be covered in 4 READ the way people are quoted in your

industry ndash what do they say how do they contribute to stories what do they stand for

5 Pretend that you were approached for the same story ndash what really would you say What would be YOUR quote

Indulge in Interviews

bull The one reward that Offline PR offers is the excitement of a lsquoreal interviewrsquo

bull After 10 years of active PR I have realized that a real interview with an experienced journalist helps in massive introspection and a release of bottled energy Itrsquos an amazing catharsis (Case study at the end of ppt)

bull Interviews also allow you to share your lsquopersonalrsquo side ndash something that readers vibe with instantly

Contact Journalists directly- itrsquos easy

Communicate with Journalists Donrsquot SPAM them

1 Journalists get thousands of mails press releases phone calls and e-mails all day long

2 Write to them with your idea and concept and keep it short sweet and interesting

3 DONrsquoT spam them and bombard them with messages and reminders They will detest you for it

4 Become someone they get interesting ideas from regularly They will contact you

5 Journalists love their work Once a friend always a friend They will stay in touch with you even as they change jobs

Hygiene

1 Invest in a nice professional portfolio Please have photos that look better than the ones you shot when were hung over in the loo

2 DONrsquoT try and bribe or gift journalists That SUCKS

3 If you do get a mail or call revert with lightning speed Journos love dependable people who respond in time

4 Understand that journos follow lsquobeatsrsquo or themes ndash hence a tech journo will write about tech ndash not about gardening Donrsquot send the wrong message to the wrong journalist

2 Online PR

Why does Online PR matter

1 Simple Itrsquos what appears when people search for you or your company on the web

2 Most influencers opinion makers and decision makers (with less grey hair) read stuff online

3 Online links from very popular sites massively help in SEO (google rankings) of your Companyrsquos siteblog

4 The online platform is interactive and allows you and the reader to have a conversation Thatrsquos a BIG DEAL

Tips for Online PR

1 MOST definitely DO IT YOURSELF

2 Identify friends (positive people and sites) neutrals and the negatives (people and sites who only try and deride) Avoid the negatives

3 Directly become friends with the editor (owners) of the smaller sites and begin communicating with relevant journos of the bigger sites

4 BE HONEST in whatever you write and retort Online PR is about honesty and saying what you mean Yeah things get lsquochecked outrsquo very quickly online

Identify journalists who write about your business and trade Example

Interact with the journalist directly

3 Social PR

Why does Social PR matter

1 For startups the line between the business and the founders are blurred Sometimes itrsquos the same

2 Individually you can easily lsquoconnectrsquo with people

3 As a business few will lsquolikersquo your startuprsquos facebook page but they will become friends with you on FB

4 Being socially active allows you to ask for help market your business hire great talent and just get noticed

5 Having your own friends and lsquosocial circlersquo allows you to counter opinions and views that others may throw at you

Tips for Social PR 1 Get AS MANY friends as you can on facebook

twitter linkedin google+ and other social networks

2 Own a blog Write as often as you can (see example)

3 Post something interesting (NOT marketing crap) on your networks It should be stuff that make your friends laugh cry intrigued educated ndash but never BORING (ldquowhy am I greatrdquo stuff)

4 Actively comment on large websites that matter ndash you will get noticed

5 Play cool defensive or aggressive roles as your personality allows Decide on your approach and stick to it

Introduction

bull These are my personal views and ideas

bull I am a digital startup entrepreneur who has been involved with several companies since the past 12 years

bull To find my PR score google ldquoAlok Kejriwalrdquo

bull This PPT is intended to help fresh startup entrepreneurs understand and succeed in the confusing world of PR

Sections in this PPT

1 Offline PR

2 Online PR

3 Social PR

4 Event related PR

1 Offline PR

Why does Offline PR matter

1 There is a market of decision makers (CEOs of Companies Heads of Departments Senior Govt Officials etc) who only read print

2 The online websites of large publications have large audiences and once you are written up in print you automatically get featured online too

3 Think of it as lsquoproof of conceptrsquo test The day you can make it in the Fortune or Time or The Economist you have done something worthwhile

Tips for Offline PR

1 Donrsquot hire a PR firm immediately Hire them 2 years later

2 Start by learning the basics yourself 3 Read all the papers and magazines that you

would like to be covered in 4 READ the way people are quoted in your

industry ndash what do they say how do they contribute to stories what do they stand for

5 Pretend that you were approached for the same story ndash what really would you say What would be YOUR quote

Indulge in Interviews

bull The one reward that Offline PR offers is the excitement of a lsquoreal interviewrsquo

bull After 10 years of active PR I have realized that a real interview with an experienced journalist helps in massive introspection and a release of bottled energy Itrsquos an amazing catharsis (Case study at the end of ppt)

bull Interviews also allow you to share your lsquopersonalrsquo side ndash something that readers vibe with instantly

Contact Journalists directly- itrsquos easy

Communicate with Journalists Donrsquot SPAM them

1 Journalists get thousands of mails press releases phone calls and e-mails all day long

2 Write to them with your idea and concept and keep it short sweet and interesting

3 DONrsquoT spam them and bombard them with messages and reminders They will detest you for it

4 Become someone they get interesting ideas from regularly They will contact you

5 Journalists love their work Once a friend always a friend They will stay in touch with you even as they change jobs

Hygiene

1 Invest in a nice professional portfolio Please have photos that look better than the ones you shot when were hung over in the loo

2 DONrsquoT try and bribe or gift journalists That SUCKS

3 If you do get a mail or call revert with lightning speed Journos love dependable people who respond in time

4 Understand that journos follow lsquobeatsrsquo or themes ndash hence a tech journo will write about tech ndash not about gardening Donrsquot send the wrong message to the wrong journalist

2 Online PR

Why does Online PR matter

1 Simple Itrsquos what appears when people search for you or your company on the web

2 Most influencers opinion makers and decision makers (with less grey hair) read stuff online

3 Online links from very popular sites massively help in SEO (google rankings) of your Companyrsquos siteblog

4 The online platform is interactive and allows you and the reader to have a conversation Thatrsquos a BIG DEAL

Tips for Online PR

1 MOST definitely DO IT YOURSELF

2 Identify friends (positive people and sites) neutrals and the negatives (people and sites who only try and deride) Avoid the negatives

3 Directly become friends with the editor (owners) of the smaller sites and begin communicating with relevant journos of the bigger sites

4 BE HONEST in whatever you write and retort Online PR is about honesty and saying what you mean Yeah things get lsquochecked outrsquo very quickly online

Identify journalists who write about your business and trade Example

Interact with the journalist directly

3 Social PR

Why does Social PR matter

1 For startups the line between the business and the founders are blurred Sometimes itrsquos the same

2 Individually you can easily lsquoconnectrsquo with people

3 As a business few will lsquolikersquo your startuprsquos facebook page but they will become friends with you on FB

4 Being socially active allows you to ask for help market your business hire great talent and just get noticed

5 Having your own friends and lsquosocial circlersquo allows you to counter opinions and views that others may throw at you

Tips for Social PR 1 Get AS MANY friends as you can on facebook

twitter linkedin google+ and other social networks

2 Own a blog Write as often as you can (see example)

3 Post something interesting (NOT marketing crap) on your networks It should be stuff that make your friends laugh cry intrigued educated ndash but never BORING (ldquowhy am I greatrdquo stuff)

4 Actively comment on large websites that matter ndash you will get noticed

5 Play cool defensive or aggressive roles as your personality allows Decide on your approach and stick to it

Sections in this PPT

1 Offline PR

2 Online PR

3 Social PR

4 Event related PR

1 Offline PR

Why does Offline PR matter

1 There is a market of decision makers (CEOs of Companies Heads of Departments Senior Govt Officials etc) who only read print

2 The online websites of large publications have large audiences and once you are written up in print you automatically get featured online too

3 Think of it as lsquoproof of conceptrsquo test The day you can make it in the Fortune or Time or The Economist you have done something worthwhile

Tips for Offline PR

1 Donrsquot hire a PR firm immediately Hire them 2 years later

2 Start by learning the basics yourself 3 Read all the papers and magazines that you

would like to be covered in 4 READ the way people are quoted in your

industry ndash what do they say how do they contribute to stories what do they stand for

5 Pretend that you were approached for the same story ndash what really would you say What would be YOUR quote

Indulge in Interviews

bull The one reward that Offline PR offers is the excitement of a lsquoreal interviewrsquo

bull After 10 years of active PR I have realized that a real interview with an experienced journalist helps in massive introspection and a release of bottled energy Itrsquos an amazing catharsis (Case study at the end of ppt)

bull Interviews also allow you to share your lsquopersonalrsquo side ndash something that readers vibe with instantly

Contact Journalists directly- itrsquos easy

Communicate with Journalists Donrsquot SPAM them

1 Journalists get thousands of mails press releases phone calls and e-mails all day long

2 Write to them with your idea and concept and keep it short sweet and interesting

3 DONrsquoT spam them and bombard them with messages and reminders They will detest you for it

4 Become someone they get interesting ideas from regularly They will contact you

5 Journalists love their work Once a friend always a friend They will stay in touch with you even as they change jobs

Hygiene

1 Invest in a nice professional portfolio Please have photos that look better than the ones you shot when were hung over in the loo

2 DONrsquoT try and bribe or gift journalists That SUCKS

3 If you do get a mail or call revert with lightning speed Journos love dependable people who respond in time

4 Understand that journos follow lsquobeatsrsquo or themes ndash hence a tech journo will write about tech ndash not about gardening Donrsquot send the wrong message to the wrong journalist

2 Online PR

Why does Online PR matter

1 Simple Itrsquos what appears when people search for you or your company on the web

2 Most influencers opinion makers and decision makers (with less grey hair) read stuff online

3 Online links from very popular sites massively help in SEO (google rankings) of your Companyrsquos siteblog

4 The online platform is interactive and allows you and the reader to have a conversation Thatrsquos a BIG DEAL

Tips for Online PR

1 MOST definitely DO IT YOURSELF

2 Identify friends (positive people and sites) neutrals and the negatives (people and sites who only try and deride) Avoid the negatives

3 Directly become friends with the editor (owners) of the smaller sites and begin communicating with relevant journos of the bigger sites

4 BE HONEST in whatever you write and retort Online PR is about honesty and saying what you mean Yeah things get lsquochecked outrsquo very quickly online

Identify journalists who write about your business and trade Example

Interact with the journalist directly

3 Social PR

Why does Social PR matter

1 For startups the line between the business and the founders are blurred Sometimes itrsquos the same

2 Individually you can easily lsquoconnectrsquo with people

3 As a business few will lsquolikersquo your startuprsquos facebook page but they will become friends with you on FB

4 Being socially active allows you to ask for help market your business hire great talent and just get noticed

5 Having your own friends and lsquosocial circlersquo allows you to counter opinions and views that others may throw at you

Tips for Social PR 1 Get AS MANY friends as you can on facebook

twitter linkedin google+ and other social networks

2 Own a blog Write as often as you can (see example)

3 Post something interesting (NOT marketing crap) on your networks It should be stuff that make your friends laugh cry intrigued educated ndash but never BORING (ldquowhy am I greatrdquo stuff)

4 Actively comment on large websites that matter ndash you will get noticed

5 Play cool defensive or aggressive roles as your personality allows Decide on your approach and stick to it

1 Offline PR

Why does Offline PR matter

1 There is a market of decision makers (CEOs of Companies Heads of Departments Senior Govt Officials etc) who only read print

2 The online websites of large publications have large audiences and once you are written up in print you automatically get featured online too

3 Think of it as lsquoproof of conceptrsquo test The day you can make it in the Fortune or Time or The Economist you have done something worthwhile

Tips for Offline PR

1 Donrsquot hire a PR firm immediately Hire them 2 years later

2 Start by learning the basics yourself 3 Read all the papers and magazines that you

would like to be covered in 4 READ the way people are quoted in your

industry ndash what do they say how do they contribute to stories what do they stand for

5 Pretend that you were approached for the same story ndash what really would you say What would be YOUR quote

Indulge in Interviews

bull The one reward that Offline PR offers is the excitement of a lsquoreal interviewrsquo

bull After 10 years of active PR I have realized that a real interview with an experienced journalist helps in massive introspection and a release of bottled energy Itrsquos an amazing catharsis (Case study at the end of ppt)

bull Interviews also allow you to share your lsquopersonalrsquo side ndash something that readers vibe with instantly

Contact Journalists directly- itrsquos easy

Communicate with Journalists Donrsquot SPAM them

1 Journalists get thousands of mails press releases phone calls and e-mails all day long

2 Write to them with your idea and concept and keep it short sweet and interesting

3 DONrsquoT spam them and bombard them with messages and reminders They will detest you for it

4 Become someone they get interesting ideas from regularly They will contact you

5 Journalists love their work Once a friend always a friend They will stay in touch with you even as they change jobs

Hygiene

1 Invest in a nice professional portfolio Please have photos that look better than the ones you shot when were hung over in the loo

2 DONrsquoT try and bribe or gift journalists That SUCKS

3 If you do get a mail or call revert with lightning speed Journos love dependable people who respond in time

4 Understand that journos follow lsquobeatsrsquo or themes ndash hence a tech journo will write about tech ndash not about gardening Donrsquot send the wrong message to the wrong journalist

2 Online PR

Why does Online PR matter

1 Simple Itrsquos what appears when people search for you or your company on the web

2 Most influencers opinion makers and decision makers (with less grey hair) read stuff online

3 Online links from very popular sites massively help in SEO (google rankings) of your Companyrsquos siteblog

4 The online platform is interactive and allows you and the reader to have a conversation Thatrsquos a BIG DEAL

Tips for Online PR

1 MOST definitely DO IT YOURSELF

2 Identify friends (positive people and sites) neutrals and the negatives (people and sites who only try and deride) Avoid the negatives

3 Directly become friends with the editor (owners) of the smaller sites and begin communicating with relevant journos of the bigger sites

4 BE HONEST in whatever you write and retort Online PR is about honesty and saying what you mean Yeah things get lsquochecked outrsquo very quickly online

Identify journalists who write about your business and trade Example

Interact with the journalist directly

3 Social PR

Why does Social PR matter

1 For startups the line between the business and the founders are blurred Sometimes itrsquos the same

2 Individually you can easily lsquoconnectrsquo with people

3 As a business few will lsquolikersquo your startuprsquos facebook page but they will become friends with you on FB

4 Being socially active allows you to ask for help market your business hire great talent and just get noticed

5 Having your own friends and lsquosocial circlersquo allows you to counter opinions and views that others may throw at you

Tips for Social PR 1 Get AS MANY friends as you can on facebook

twitter linkedin google+ and other social networks

2 Own a blog Write as often as you can (see example)

3 Post something interesting (NOT marketing crap) on your networks It should be stuff that make your friends laugh cry intrigued educated ndash but never BORING (ldquowhy am I greatrdquo stuff)

4 Actively comment on large websites that matter ndash you will get noticed

5 Play cool defensive or aggressive roles as your personality allows Decide on your approach and stick to it

Why does Offline PR matter

1 There is a market of decision makers (CEOs of Companies Heads of Departments Senior Govt Officials etc) who only read print

2 The online websites of large publications have large audiences and once you are written up in print you automatically get featured online too

3 Think of it as lsquoproof of conceptrsquo test The day you can make it in the Fortune or Time or The Economist you have done something worthwhile

Tips for Offline PR

1 Donrsquot hire a PR firm immediately Hire them 2 years later

2 Start by learning the basics yourself 3 Read all the papers and magazines that you

would like to be covered in 4 READ the way people are quoted in your

industry ndash what do they say how do they contribute to stories what do they stand for

5 Pretend that you were approached for the same story ndash what really would you say What would be YOUR quote

Indulge in Interviews

bull The one reward that Offline PR offers is the excitement of a lsquoreal interviewrsquo

bull After 10 years of active PR I have realized that a real interview with an experienced journalist helps in massive introspection and a release of bottled energy Itrsquos an amazing catharsis (Case study at the end of ppt)

bull Interviews also allow you to share your lsquopersonalrsquo side ndash something that readers vibe with instantly

Contact Journalists directly- itrsquos easy

Communicate with Journalists Donrsquot SPAM them

1 Journalists get thousands of mails press releases phone calls and e-mails all day long

2 Write to them with your idea and concept and keep it short sweet and interesting

3 DONrsquoT spam them and bombard them with messages and reminders They will detest you for it

4 Become someone they get interesting ideas from regularly They will contact you

5 Journalists love their work Once a friend always a friend They will stay in touch with you even as they change jobs

Hygiene

1 Invest in a nice professional portfolio Please have photos that look better than the ones you shot when were hung over in the loo

2 DONrsquoT try and bribe or gift journalists That SUCKS

3 If you do get a mail or call revert with lightning speed Journos love dependable people who respond in time

4 Understand that journos follow lsquobeatsrsquo or themes ndash hence a tech journo will write about tech ndash not about gardening Donrsquot send the wrong message to the wrong journalist

2 Online PR

Why does Online PR matter

1 Simple Itrsquos what appears when people search for you or your company on the web

2 Most influencers opinion makers and decision makers (with less grey hair) read stuff online

3 Online links from very popular sites massively help in SEO (google rankings) of your Companyrsquos siteblog

4 The online platform is interactive and allows you and the reader to have a conversation Thatrsquos a BIG DEAL

Tips for Online PR

1 MOST definitely DO IT YOURSELF

2 Identify friends (positive people and sites) neutrals and the negatives (people and sites who only try and deride) Avoid the negatives

3 Directly become friends with the editor (owners) of the smaller sites and begin communicating with relevant journos of the bigger sites

4 BE HONEST in whatever you write and retort Online PR is about honesty and saying what you mean Yeah things get lsquochecked outrsquo very quickly online

Identify journalists who write about your business and trade Example

Interact with the journalist directly

3 Social PR

Why does Social PR matter

1 For startups the line between the business and the founders are blurred Sometimes itrsquos the same

2 Individually you can easily lsquoconnectrsquo with people

3 As a business few will lsquolikersquo your startuprsquos facebook page but they will become friends with you on FB

4 Being socially active allows you to ask for help market your business hire great talent and just get noticed

5 Having your own friends and lsquosocial circlersquo allows you to counter opinions and views that others may throw at you

Tips for Social PR 1 Get AS MANY friends as you can on facebook

twitter linkedin google+ and other social networks

2 Own a blog Write as often as you can (see example)

3 Post something interesting (NOT marketing crap) on your networks It should be stuff that make your friends laugh cry intrigued educated ndash but never BORING (ldquowhy am I greatrdquo stuff)

4 Actively comment on large websites that matter ndash you will get noticed

5 Play cool defensive or aggressive roles as your personality allows Decide on your approach and stick to it

Tips for Offline PR

1 Donrsquot hire a PR firm immediately Hire them 2 years later

2 Start by learning the basics yourself 3 Read all the papers and magazines that you

would like to be covered in 4 READ the way people are quoted in your

industry ndash what do they say how do they contribute to stories what do they stand for

5 Pretend that you were approached for the same story ndash what really would you say What would be YOUR quote

Indulge in Interviews

bull The one reward that Offline PR offers is the excitement of a lsquoreal interviewrsquo

bull After 10 years of active PR I have realized that a real interview with an experienced journalist helps in massive introspection and a release of bottled energy Itrsquos an amazing catharsis (Case study at the end of ppt)

bull Interviews also allow you to share your lsquopersonalrsquo side ndash something that readers vibe with instantly

Contact Journalists directly- itrsquos easy

Communicate with Journalists Donrsquot SPAM them

1 Journalists get thousands of mails press releases phone calls and e-mails all day long

2 Write to them with your idea and concept and keep it short sweet and interesting

3 DONrsquoT spam them and bombard them with messages and reminders They will detest you for it

4 Become someone they get interesting ideas from regularly They will contact you

5 Journalists love their work Once a friend always a friend They will stay in touch with you even as they change jobs

Hygiene

1 Invest in a nice professional portfolio Please have photos that look better than the ones you shot when were hung over in the loo

2 DONrsquoT try and bribe or gift journalists That SUCKS

3 If you do get a mail or call revert with lightning speed Journos love dependable people who respond in time

4 Understand that journos follow lsquobeatsrsquo or themes ndash hence a tech journo will write about tech ndash not about gardening Donrsquot send the wrong message to the wrong journalist

2 Online PR

Why does Online PR matter

1 Simple Itrsquos what appears when people search for you or your company on the web

2 Most influencers opinion makers and decision makers (with less grey hair) read stuff online

3 Online links from very popular sites massively help in SEO (google rankings) of your Companyrsquos siteblog

4 The online platform is interactive and allows you and the reader to have a conversation Thatrsquos a BIG DEAL

Tips for Online PR

1 MOST definitely DO IT YOURSELF

2 Identify friends (positive people and sites) neutrals and the negatives (people and sites who only try and deride) Avoid the negatives

3 Directly become friends with the editor (owners) of the smaller sites and begin communicating with relevant journos of the bigger sites

4 BE HONEST in whatever you write and retort Online PR is about honesty and saying what you mean Yeah things get lsquochecked outrsquo very quickly online

Identify journalists who write about your business and trade Example

Interact with the journalist directly

3 Social PR

Why does Social PR matter

1 For startups the line between the business and the founders are blurred Sometimes itrsquos the same

2 Individually you can easily lsquoconnectrsquo with people

3 As a business few will lsquolikersquo your startuprsquos facebook page but they will become friends with you on FB

4 Being socially active allows you to ask for help market your business hire great talent and just get noticed

5 Having your own friends and lsquosocial circlersquo allows you to counter opinions and views that others may throw at you

Tips for Social PR 1 Get AS MANY friends as you can on facebook

twitter linkedin google+ and other social networks

2 Own a blog Write as often as you can (see example)

3 Post something interesting (NOT marketing crap) on your networks It should be stuff that make your friends laugh cry intrigued educated ndash but never BORING (ldquowhy am I greatrdquo stuff)

4 Actively comment on large websites that matter ndash you will get noticed

5 Play cool defensive or aggressive roles as your personality allows Decide on your approach and stick to it

Indulge in Interviews

bull The one reward that Offline PR offers is the excitement of a lsquoreal interviewrsquo

bull After 10 years of active PR I have realized that a real interview with an experienced journalist helps in massive introspection and a release of bottled energy Itrsquos an amazing catharsis (Case study at the end of ppt)

bull Interviews also allow you to share your lsquopersonalrsquo side ndash something that readers vibe with instantly

Contact Journalists directly- itrsquos easy

Communicate with Journalists Donrsquot SPAM them

1 Journalists get thousands of mails press releases phone calls and e-mails all day long

2 Write to them with your idea and concept and keep it short sweet and interesting

3 DONrsquoT spam them and bombard them with messages and reminders They will detest you for it

4 Become someone they get interesting ideas from regularly They will contact you

5 Journalists love their work Once a friend always a friend They will stay in touch with you even as they change jobs

Hygiene

1 Invest in a nice professional portfolio Please have photos that look better than the ones you shot when were hung over in the loo

2 DONrsquoT try and bribe or gift journalists That SUCKS

3 If you do get a mail or call revert with lightning speed Journos love dependable people who respond in time

4 Understand that journos follow lsquobeatsrsquo or themes ndash hence a tech journo will write about tech ndash not about gardening Donrsquot send the wrong message to the wrong journalist

2 Online PR

Why does Online PR matter

1 Simple Itrsquos what appears when people search for you or your company on the web

2 Most influencers opinion makers and decision makers (with less grey hair) read stuff online

3 Online links from very popular sites massively help in SEO (google rankings) of your Companyrsquos siteblog

4 The online platform is interactive and allows you and the reader to have a conversation Thatrsquos a BIG DEAL

Tips for Online PR

1 MOST definitely DO IT YOURSELF

2 Identify friends (positive people and sites) neutrals and the negatives (people and sites who only try and deride) Avoid the negatives

3 Directly become friends with the editor (owners) of the smaller sites and begin communicating with relevant journos of the bigger sites

4 BE HONEST in whatever you write and retort Online PR is about honesty and saying what you mean Yeah things get lsquochecked outrsquo very quickly online

Identify journalists who write about your business and trade Example

Interact with the journalist directly

3 Social PR

Why does Social PR matter

1 For startups the line between the business and the founders are blurred Sometimes itrsquos the same

2 Individually you can easily lsquoconnectrsquo with people

3 As a business few will lsquolikersquo your startuprsquos facebook page but they will become friends with you on FB

4 Being socially active allows you to ask for help market your business hire great talent and just get noticed

5 Having your own friends and lsquosocial circlersquo allows you to counter opinions and views that others may throw at you

Tips for Social PR 1 Get AS MANY friends as you can on facebook

twitter linkedin google+ and other social networks

2 Own a blog Write as often as you can (see example)

3 Post something interesting (NOT marketing crap) on your networks It should be stuff that make your friends laugh cry intrigued educated ndash but never BORING (ldquowhy am I greatrdquo stuff)

4 Actively comment on large websites that matter ndash you will get noticed

5 Play cool defensive or aggressive roles as your personality allows Decide on your approach and stick to it

Contact Journalists directly- itrsquos easy

Communicate with Journalists Donrsquot SPAM them

1 Journalists get thousands of mails press releases phone calls and e-mails all day long

2 Write to them with your idea and concept and keep it short sweet and interesting

3 DONrsquoT spam them and bombard them with messages and reminders They will detest you for it

4 Become someone they get interesting ideas from regularly They will contact you

5 Journalists love their work Once a friend always a friend They will stay in touch with you even as they change jobs

Hygiene

1 Invest in a nice professional portfolio Please have photos that look better than the ones you shot when were hung over in the loo

2 DONrsquoT try and bribe or gift journalists That SUCKS

3 If you do get a mail or call revert with lightning speed Journos love dependable people who respond in time

4 Understand that journos follow lsquobeatsrsquo or themes ndash hence a tech journo will write about tech ndash not about gardening Donrsquot send the wrong message to the wrong journalist

2 Online PR

Why does Online PR matter

1 Simple Itrsquos what appears when people search for you or your company on the web

2 Most influencers opinion makers and decision makers (with less grey hair) read stuff online

3 Online links from very popular sites massively help in SEO (google rankings) of your Companyrsquos siteblog

4 The online platform is interactive and allows you and the reader to have a conversation Thatrsquos a BIG DEAL

Tips for Online PR

1 MOST definitely DO IT YOURSELF

2 Identify friends (positive people and sites) neutrals and the negatives (people and sites who only try and deride) Avoid the negatives

3 Directly become friends with the editor (owners) of the smaller sites and begin communicating with relevant journos of the bigger sites

4 BE HONEST in whatever you write and retort Online PR is about honesty and saying what you mean Yeah things get lsquochecked outrsquo very quickly online

Identify journalists who write about your business and trade Example

Interact with the journalist directly

3 Social PR

Why does Social PR matter

1 For startups the line between the business and the founders are blurred Sometimes itrsquos the same

2 Individually you can easily lsquoconnectrsquo with people

3 As a business few will lsquolikersquo your startuprsquos facebook page but they will become friends with you on FB

4 Being socially active allows you to ask for help market your business hire great talent and just get noticed

5 Having your own friends and lsquosocial circlersquo allows you to counter opinions and views that others may throw at you

Tips for Social PR 1 Get AS MANY friends as you can on facebook

twitter linkedin google+ and other social networks

2 Own a blog Write as often as you can (see example)

3 Post something interesting (NOT marketing crap) on your networks It should be stuff that make your friends laugh cry intrigued educated ndash but never BORING (ldquowhy am I greatrdquo stuff)

4 Actively comment on large websites that matter ndash you will get noticed

5 Play cool defensive or aggressive roles as your personality allows Decide on your approach and stick to it

Communicate with Journalists Donrsquot SPAM them

1 Journalists get thousands of mails press releases phone calls and e-mails all day long

2 Write to them with your idea and concept and keep it short sweet and interesting

3 DONrsquoT spam them and bombard them with messages and reminders They will detest you for it

4 Become someone they get interesting ideas from regularly They will contact you

5 Journalists love their work Once a friend always a friend They will stay in touch with you even as they change jobs

Hygiene

1 Invest in a nice professional portfolio Please have photos that look better than the ones you shot when were hung over in the loo

2 DONrsquoT try and bribe or gift journalists That SUCKS

3 If you do get a mail or call revert with lightning speed Journos love dependable people who respond in time

4 Understand that journos follow lsquobeatsrsquo or themes ndash hence a tech journo will write about tech ndash not about gardening Donrsquot send the wrong message to the wrong journalist

2 Online PR

Why does Online PR matter

1 Simple Itrsquos what appears when people search for you or your company on the web

2 Most influencers opinion makers and decision makers (with less grey hair) read stuff online

3 Online links from very popular sites massively help in SEO (google rankings) of your Companyrsquos siteblog

4 The online platform is interactive and allows you and the reader to have a conversation Thatrsquos a BIG DEAL

Tips for Online PR

1 MOST definitely DO IT YOURSELF

2 Identify friends (positive people and sites) neutrals and the negatives (people and sites who only try and deride) Avoid the negatives

3 Directly become friends with the editor (owners) of the smaller sites and begin communicating with relevant journos of the bigger sites

4 BE HONEST in whatever you write and retort Online PR is about honesty and saying what you mean Yeah things get lsquochecked outrsquo very quickly online

Identify journalists who write about your business and trade Example

Interact with the journalist directly

3 Social PR

Why does Social PR matter

1 For startups the line between the business and the founders are blurred Sometimes itrsquos the same

2 Individually you can easily lsquoconnectrsquo with people

3 As a business few will lsquolikersquo your startuprsquos facebook page but they will become friends with you on FB

4 Being socially active allows you to ask for help market your business hire great talent and just get noticed

5 Having your own friends and lsquosocial circlersquo allows you to counter opinions and views that others may throw at you

Tips for Social PR 1 Get AS MANY friends as you can on facebook

twitter linkedin google+ and other social networks

2 Own a blog Write as often as you can (see example)

3 Post something interesting (NOT marketing crap) on your networks It should be stuff that make your friends laugh cry intrigued educated ndash but never BORING (ldquowhy am I greatrdquo stuff)

4 Actively comment on large websites that matter ndash you will get noticed

5 Play cool defensive or aggressive roles as your personality allows Decide on your approach and stick to it

Hygiene

1 Invest in a nice professional portfolio Please have photos that look better than the ones you shot when were hung over in the loo

2 DONrsquoT try and bribe or gift journalists That SUCKS

3 If you do get a mail or call revert with lightning speed Journos love dependable people who respond in time

4 Understand that journos follow lsquobeatsrsquo or themes ndash hence a tech journo will write about tech ndash not about gardening Donrsquot send the wrong message to the wrong journalist

2 Online PR

Why does Online PR matter

1 Simple Itrsquos what appears when people search for you or your company on the web

2 Most influencers opinion makers and decision makers (with less grey hair) read stuff online

3 Online links from very popular sites massively help in SEO (google rankings) of your Companyrsquos siteblog

4 The online platform is interactive and allows you and the reader to have a conversation Thatrsquos a BIG DEAL

Tips for Online PR

1 MOST definitely DO IT YOURSELF

2 Identify friends (positive people and sites) neutrals and the negatives (people and sites who only try and deride) Avoid the negatives

3 Directly become friends with the editor (owners) of the smaller sites and begin communicating with relevant journos of the bigger sites

4 BE HONEST in whatever you write and retort Online PR is about honesty and saying what you mean Yeah things get lsquochecked outrsquo very quickly online

Identify journalists who write about your business and trade Example

Interact with the journalist directly

3 Social PR

Why does Social PR matter

1 For startups the line between the business and the founders are blurred Sometimes itrsquos the same

2 Individually you can easily lsquoconnectrsquo with people

3 As a business few will lsquolikersquo your startuprsquos facebook page but they will become friends with you on FB

4 Being socially active allows you to ask for help market your business hire great talent and just get noticed

5 Having your own friends and lsquosocial circlersquo allows you to counter opinions and views that others may throw at you

Tips for Social PR 1 Get AS MANY friends as you can on facebook

twitter linkedin google+ and other social networks

2 Own a blog Write as often as you can (see example)

3 Post something interesting (NOT marketing crap) on your networks It should be stuff that make your friends laugh cry intrigued educated ndash but never BORING (ldquowhy am I greatrdquo stuff)

4 Actively comment on large websites that matter ndash you will get noticed

5 Play cool defensive or aggressive roles as your personality allows Decide on your approach and stick to it

2 Online PR

Why does Online PR matter

1 Simple Itrsquos what appears when people search for you or your company on the web

2 Most influencers opinion makers and decision makers (with less grey hair) read stuff online

3 Online links from very popular sites massively help in SEO (google rankings) of your Companyrsquos siteblog

4 The online platform is interactive and allows you and the reader to have a conversation Thatrsquos a BIG DEAL

Tips for Online PR

1 MOST definitely DO IT YOURSELF

2 Identify friends (positive people and sites) neutrals and the negatives (people and sites who only try and deride) Avoid the negatives

3 Directly become friends with the editor (owners) of the smaller sites and begin communicating with relevant journos of the bigger sites

4 BE HONEST in whatever you write and retort Online PR is about honesty and saying what you mean Yeah things get lsquochecked outrsquo very quickly online

Identify journalists who write about your business and trade Example

Interact with the journalist directly

3 Social PR

Why does Social PR matter

1 For startups the line between the business and the founders are blurred Sometimes itrsquos the same

2 Individually you can easily lsquoconnectrsquo with people

3 As a business few will lsquolikersquo your startuprsquos facebook page but they will become friends with you on FB

4 Being socially active allows you to ask for help market your business hire great talent and just get noticed

5 Having your own friends and lsquosocial circlersquo allows you to counter opinions and views that others may throw at you

Tips for Social PR 1 Get AS MANY friends as you can on facebook

twitter linkedin google+ and other social networks

2 Own a blog Write as often as you can (see example)

3 Post something interesting (NOT marketing crap) on your networks It should be stuff that make your friends laugh cry intrigued educated ndash but never BORING (ldquowhy am I greatrdquo stuff)

4 Actively comment on large websites that matter ndash you will get noticed

5 Play cool defensive or aggressive roles as your personality allows Decide on your approach and stick to it

Why does Online PR matter

1 Simple Itrsquos what appears when people search for you or your company on the web

2 Most influencers opinion makers and decision makers (with less grey hair) read stuff online

3 Online links from very popular sites massively help in SEO (google rankings) of your Companyrsquos siteblog

4 The online platform is interactive and allows you and the reader to have a conversation Thatrsquos a BIG DEAL

Tips for Online PR

1 MOST definitely DO IT YOURSELF

2 Identify friends (positive people and sites) neutrals and the negatives (people and sites who only try and deride) Avoid the negatives

3 Directly become friends with the editor (owners) of the smaller sites and begin communicating with relevant journos of the bigger sites

4 BE HONEST in whatever you write and retort Online PR is about honesty and saying what you mean Yeah things get lsquochecked outrsquo very quickly online

Identify journalists who write about your business and trade Example

Interact with the journalist directly

3 Social PR

Why does Social PR matter

1 For startups the line between the business and the founders are blurred Sometimes itrsquos the same

2 Individually you can easily lsquoconnectrsquo with people

3 As a business few will lsquolikersquo your startuprsquos facebook page but they will become friends with you on FB

4 Being socially active allows you to ask for help market your business hire great talent and just get noticed

5 Having your own friends and lsquosocial circlersquo allows you to counter opinions and views that others may throw at you

Tips for Social PR 1 Get AS MANY friends as you can on facebook

twitter linkedin google+ and other social networks

2 Own a blog Write as often as you can (see example)

3 Post something interesting (NOT marketing crap) on your networks It should be stuff that make your friends laugh cry intrigued educated ndash but never BORING (ldquowhy am I greatrdquo stuff)

4 Actively comment on large websites that matter ndash you will get noticed

5 Play cool defensive or aggressive roles as your personality allows Decide on your approach and stick to it

Tips for Online PR

1 MOST definitely DO IT YOURSELF

2 Identify friends (positive people and sites) neutrals and the negatives (people and sites who only try and deride) Avoid the negatives

3 Directly become friends with the editor (owners) of the smaller sites and begin communicating with relevant journos of the bigger sites

4 BE HONEST in whatever you write and retort Online PR is about honesty and saying what you mean Yeah things get lsquochecked outrsquo very quickly online

Identify journalists who write about your business and trade Example

Interact with the journalist directly

3 Social PR

Why does Social PR matter

1 For startups the line between the business and the founders are blurred Sometimes itrsquos the same

2 Individually you can easily lsquoconnectrsquo with people

3 As a business few will lsquolikersquo your startuprsquos facebook page but they will become friends with you on FB

4 Being socially active allows you to ask for help market your business hire great talent and just get noticed

5 Having your own friends and lsquosocial circlersquo allows you to counter opinions and views that others may throw at you

Tips for Social PR 1 Get AS MANY friends as you can on facebook

twitter linkedin google+ and other social networks

2 Own a blog Write as often as you can (see example)

3 Post something interesting (NOT marketing crap) on your networks It should be stuff that make your friends laugh cry intrigued educated ndash but never BORING (ldquowhy am I greatrdquo stuff)

4 Actively comment on large websites that matter ndash you will get noticed

5 Play cool defensive or aggressive roles as your personality allows Decide on your approach and stick to it

Identify journalists who write about your business and trade Example

Interact with the journalist directly

3 Social PR

Why does Social PR matter

1 For startups the line between the business and the founders are blurred Sometimes itrsquos the same

2 Individually you can easily lsquoconnectrsquo with people

3 As a business few will lsquolikersquo your startuprsquos facebook page but they will become friends with you on FB

4 Being socially active allows you to ask for help market your business hire great talent and just get noticed

5 Having your own friends and lsquosocial circlersquo allows you to counter opinions and views that others may throw at you

Tips for Social PR 1 Get AS MANY friends as you can on facebook

twitter linkedin google+ and other social networks

2 Own a blog Write as often as you can (see example)

3 Post something interesting (NOT marketing crap) on your networks It should be stuff that make your friends laugh cry intrigued educated ndash but never BORING (ldquowhy am I greatrdquo stuff)

4 Actively comment on large websites that matter ndash you will get noticed

5 Play cool defensive or aggressive roles as your personality allows Decide on your approach and stick to it

Interact with the journalist directly

3 Social PR

Why does Social PR matter

1 For startups the line between the business and the founders are blurred Sometimes itrsquos the same

2 Individually you can easily lsquoconnectrsquo with people

3 As a business few will lsquolikersquo your startuprsquos facebook page but they will become friends with you on FB

4 Being socially active allows you to ask for help market your business hire great talent and just get noticed

5 Having your own friends and lsquosocial circlersquo allows you to counter opinions and views that others may throw at you

Tips for Social PR 1 Get AS MANY friends as you can on facebook

twitter linkedin google+ and other social networks

2 Own a blog Write as often as you can (see example)

3 Post something interesting (NOT marketing crap) on your networks It should be stuff that make your friends laugh cry intrigued educated ndash but never BORING (ldquowhy am I greatrdquo stuff)

4 Actively comment on large websites that matter ndash you will get noticed

5 Play cool defensive or aggressive roles as your personality allows Decide on your approach and stick to it

3 Social PR

Why does Social PR matter

1 For startups the line between the business and the founders are blurred Sometimes itrsquos the same

2 Individually you can easily lsquoconnectrsquo with people

3 As a business few will lsquolikersquo your startuprsquos facebook page but they will become friends with you on FB

4 Being socially active allows you to ask for help market your business hire great talent and just get noticed

5 Having your own friends and lsquosocial circlersquo allows you to counter opinions and views that others may throw at you

Tips for Social PR 1 Get AS MANY friends as you can on facebook

twitter linkedin google+ and other social networks

2 Own a blog Write as often as you can (see example)

3 Post something interesting (NOT marketing crap) on your networks It should be stuff that make your friends laugh cry intrigued educated ndash but never BORING (ldquowhy am I greatrdquo stuff)

4 Actively comment on large websites that matter ndash you will get noticed

5 Play cool defensive or aggressive roles as your personality allows Decide on your approach and stick to it

Why does Social PR matter

1 For startups the line between the business and the founders are blurred Sometimes itrsquos the same

2 Individually you can easily lsquoconnectrsquo with people

3 As a business few will lsquolikersquo your startuprsquos facebook page but they will become friends with you on FB

4 Being socially active allows you to ask for help market your business hire great talent and just get noticed

5 Having your own friends and lsquosocial circlersquo allows you to counter opinions and views that others may throw at you

Tips for Social PR 1 Get AS MANY friends as you can on facebook

twitter linkedin google+ and other social networks

2 Own a blog Write as often as you can (see example)

3 Post something interesting (NOT marketing crap) on your networks It should be stuff that make your friends laugh cry intrigued educated ndash but never BORING (ldquowhy am I greatrdquo stuff)

4 Actively comment on large websites that matter ndash you will get noticed

5 Play cool defensive or aggressive roles as your personality allows Decide on your approach and stick to it

Tips for Social PR 1 Get AS MANY friends as you can on facebook

twitter linkedin google+ and other social networks

2 Own a blog Write as often as you can (see example)

3 Post something interesting (NOT marketing crap) on your networks It should be stuff that make your friends laugh cry intrigued educated ndash but never BORING (ldquowhy am I greatrdquo stuff)

4 Actively comment on large websites that matter ndash you will get noticed

5 Play cool defensive or aggressive roles as your personality allows Decide on your approach and stick to it

Dorsquos and Donrsquots

1 DONrsquoT create random facebook groups They are obnoxious

2 DONrsquoT invite people to lsquolikersquo your facebook page They donrsquot care

3 Share what you know and share NAKEDLY Donrsquot hold back

4 Be very open to criticism and negative feedback If you are aggressive socially then be willing to face venomous online wrath

Case study

A recent article on Techcrunch on the iPhone 5 launch attracted 234 comments

Case study

A recent article on Techcrunch on the iPhone 5 launch attracted 234 comments

My comment ranked 1 comment on that day because of my social media strength (= nos of likes amp follow-on comments) That got me noticed globally

Case study

A recent question on Quora was mildly critical of games2win ndash the business I manage

I replied to the post as objectively as I could and won supporters and suggestions for improving my business

4 Events as PR

Why do PR Events matter

1 You meet people Thatrsquos the most important reason why events matter

2 People notice you and what you stand for

3 Television reaches the maximum number of people possible (not necessarily the right target group) if nothing else your stuck up aunt in a small town will notice you on TV and call you

4 Events (panels key notes) project you and your business as market leaders and opinion creators

Tips for Events

1 Find out who is presenting with you at the event You should at least be amidst peers if not leaders

2 Seize any sensible opportunity you get Once you get on the TV circuit with channels they will keep calling you back

3 Even if you are just attending an event sit in the last row When the QampA starts grab the mike and ask a clever question AFTER announcing your name + your Companyrsquos name You will get noticed and remembered

Dorsquos and Donrsquots

1 Make snappy short bullet-like statements No one likes to listen to sermons

2 Kick up a fight Panel disagreements are well received and wake up the audience

3 Say something outrageous (I called ldquoKolaveri Dirdquo a lsquoone trick monkeyrsquo) You will be remembered

4 Network before and after the event like mad Collect all the cards you can

5 Eat lunch with the audience Mingle Get feedback on what they thought about your speech

Sign of success

bull On TV I believe that the greatest sign of success is if one of your panel members (or the anchor) begins to repeatedly mention your name

bull Television is all about being in the spotlight If you crack a joke make people laugh or make an impactful point the camera will follow you

Some final points

1 The best advice I got was from Gita Piramal who told me ldquoAlok first do something remarkable Then the media will run after yourdquo

2 Amitabh Saxena of Actimedia told me ldquoAlok on TV people remember how you looked In print they remember what you saidrdquo

3 PR takes 10 years to yield results Yes TEN years If you donrsquot have that stamina donrsquot run the PR marathon

Some more final points

4 NEVER LIE to the media It will kill you

5 Be the single spokesperson You can share PR responsibility with someone later after your firm grows If you have more than one person speaking (INITIALLY) the message gets confused

6 REHEARSE if you are not used to public speaking For TV appearances actually do a mock TV interview in the office and observe how you look and the expressions you make on camera (For a lsquoShakers and Moversrsquo episode in 2001 my mock shoot revealed that I was gulping too much)

Some final final points

7 Contribute sound bites quotes views and anything that the media asks you for DONrsquoT RATION time for PR The more you give the more you will get

8 Be honest and genuine with journalists If you donrsquot want to say something DONrsquoT SAY IT ndash never say ldquoItrsquos off the recordrdquo (it never is)

9 Contribute as a columnist as a blogger as a writer to media There wonrsquot always be stories to be quoted in ndash so INVENT the stories

Most importantly

bull Have FUN when you are indulging in PR

bull Please sport a sense of humor Do not go on camera or for an interview just around the time you realize you have lost your iPhone

bull Donrsquot ARGUE with people for the sake of it

bull Donrsquot stall a discussion Let people have their say and make way for more discussion

bull THANK ALL the people who gave you a PR moment after release

References amp Homework

Homework

An interview in CNBC ndash Can you figure the mistake I am making (appears early on)

References

The Techcrunch article (of slide 20)

The Quora article (of slide 22)

An interview in lsquoEntrepreneurrsquo magazine that was cathartic for me and is one my best interviews to date

Why do PR Events matter

1 You meet people Thatrsquos the most important reason why events matter

2 People notice you and what you stand for

3 Television reaches the maximum number of people possible (not necessarily the right target group) if nothing else your stuck up aunt in a small town will notice you on TV and call you

4 Events (panels key notes) project you and your business as market leaders and opinion creators

Tips for Events

1 Find out who is presenting with you at the event You should at least be amidst peers if not leaders

2 Seize any sensible opportunity you get Once you get on the TV circuit with channels they will keep calling you back

3 Even if you are just attending an event sit in the last row When the QampA starts grab the mike and ask a clever question AFTER announcing your name + your Companyrsquos name You will get noticed and remembered

Dorsquos and Donrsquots

1 Make snappy short bullet-like statements No one likes to listen to sermons

2 Kick up a fight Panel disagreements are well received and wake up the audience

3 Say something outrageous (I called ldquoKolaveri Dirdquo a lsquoone trick monkeyrsquo) You will be remembered

4 Network before and after the event like mad Collect all the cards you can

5 Eat lunch with the audience Mingle Get feedback on what they thought about your speech

Sign of success

bull On TV I believe that the greatest sign of success is if one of your panel members (or the anchor) begins to repeatedly mention your name

bull Television is all about being in the spotlight If you crack a joke make people laugh or make an impactful point the camera will follow you

Some final points

1 The best advice I got was from Gita Piramal who told me ldquoAlok first do something remarkable Then the media will run after yourdquo

2 Amitabh Saxena of Actimedia told me ldquoAlok on TV people remember how you looked In print they remember what you saidrdquo

3 PR takes 10 years to yield results Yes TEN years If you donrsquot have that stamina donrsquot run the PR marathon

Some more final points

4 NEVER LIE to the media It will kill you

5 Be the single spokesperson You can share PR responsibility with someone later after your firm grows If you have more than one person speaking (INITIALLY) the message gets confused

6 REHEARSE if you are not used to public speaking For TV appearances actually do a mock TV interview in the office and observe how you look and the expressions you make on camera (For a lsquoShakers and Moversrsquo episode in 2001 my mock shoot revealed that I was gulping too much)

Some final final points

7 Contribute sound bites quotes views and anything that the media asks you for DONrsquoT RATION time for PR The more you give the more you will get

8 Be honest and genuine with journalists If you donrsquot want to say something DONrsquoT SAY IT ndash never say ldquoItrsquos off the recordrdquo (it never is)

9 Contribute as a columnist as a blogger as a writer to media There wonrsquot always be stories to be quoted in ndash so INVENT the stories

Most importantly

bull Have FUN when you are indulging in PR

bull Please sport a sense of humor Do not go on camera or for an interview just around the time you realize you have lost your iPhone

bull Donrsquot ARGUE with people for the sake of it

bull Donrsquot stall a discussion Let people have their say and make way for more discussion

bull THANK ALL the people who gave you a PR moment after release

References amp Homework

Homework

An interview in CNBC ndash Can you figure the mistake I am making (appears early on)

References

The Techcrunch article (of slide 20)

The Quora article (of slide 22)

An interview in lsquoEntrepreneurrsquo magazine that was cathartic for me and is one my best interviews to date

Tips for Events

1 Find out who is presenting with you at the event You should at least be amidst peers if not leaders

2 Seize any sensible opportunity you get Once you get on the TV circuit with channels they will keep calling you back

3 Even if you are just attending an event sit in the last row When the QampA starts grab the mike and ask a clever question AFTER announcing your name + your Companyrsquos name You will get noticed and remembered

Dorsquos and Donrsquots

1 Make snappy short bullet-like statements No one likes to listen to sermons

2 Kick up a fight Panel disagreements are well received and wake up the audience

3 Say something outrageous (I called ldquoKolaveri Dirdquo a lsquoone trick monkeyrsquo) You will be remembered

4 Network before and after the event like mad Collect all the cards you can

5 Eat lunch with the audience Mingle Get feedback on what they thought about your speech

Sign of success

bull On TV I believe that the greatest sign of success is if one of your panel members (or the anchor) begins to repeatedly mention your name

bull Television is all about being in the spotlight If you crack a joke make people laugh or make an impactful point the camera will follow you

Some final points

1 The best advice I got was from Gita Piramal who told me ldquoAlok first do something remarkable Then the media will run after yourdquo

2 Amitabh Saxena of Actimedia told me ldquoAlok on TV people remember how you looked In print they remember what you saidrdquo

3 PR takes 10 years to yield results Yes TEN years If you donrsquot have that stamina donrsquot run the PR marathon

Some more final points

4 NEVER LIE to the media It will kill you

5 Be the single spokesperson You can share PR responsibility with someone later after your firm grows If you have more than one person speaking (INITIALLY) the message gets confused

6 REHEARSE if you are not used to public speaking For TV appearances actually do a mock TV interview in the office and observe how you look and the expressions you make on camera (For a lsquoShakers and Moversrsquo episode in 2001 my mock shoot revealed that I was gulping too much)

Some final final points

7 Contribute sound bites quotes views and anything that the media asks you for DONrsquoT RATION time for PR The more you give the more you will get

8 Be honest and genuine with journalists If you donrsquot want to say something DONrsquoT SAY IT ndash never say ldquoItrsquos off the recordrdquo (it never is)

9 Contribute as a columnist as a blogger as a writer to media There wonrsquot always be stories to be quoted in ndash so INVENT the stories

Most importantly

bull Have FUN when you are indulging in PR

bull Please sport a sense of humor Do not go on camera or for an interview just around the time you realize you have lost your iPhone

bull Donrsquot ARGUE with people for the sake of it

bull Donrsquot stall a discussion Let people have their say and make way for more discussion

bull THANK ALL the people who gave you a PR moment after release

References amp Homework

Homework

An interview in CNBC ndash Can you figure the mistake I am making (appears early on)

References

The Techcrunch article (of slide 20)

The Quora article (of slide 22)

An interview in lsquoEntrepreneurrsquo magazine that was cathartic for me and is one my best interviews to date

Dorsquos and Donrsquots

1 Make snappy short bullet-like statements No one likes to listen to sermons

2 Kick up a fight Panel disagreements are well received and wake up the audience

3 Say something outrageous (I called ldquoKolaveri Dirdquo a lsquoone trick monkeyrsquo) You will be remembered

4 Network before and after the event like mad Collect all the cards you can

5 Eat lunch with the audience Mingle Get feedback on what they thought about your speech

Sign of success

bull On TV I believe that the greatest sign of success is if one of your panel members (or the anchor) begins to repeatedly mention your name

bull Television is all about being in the spotlight If you crack a joke make people laugh or make an impactful point the camera will follow you

Some final points

1 The best advice I got was from Gita Piramal who told me ldquoAlok first do something remarkable Then the media will run after yourdquo

2 Amitabh Saxena of Actimedia told me ldquoAlok on TV people remember how you looked In print they remember what you saidrdquo

3 PR takes 10 years to yield results Yes TEN years If you donrsquot have that stamina donrsquot run the PR marathon

Some more final points

4 NEVER LIE to the media It will kill you

5 Be the single spokesperson You can share PR responsibility with someone later after your firm grows If you have more than one person speaking (INITIALLY) the message gets confused

6 REHEARSE if you are not used to public speaking For TV appearances actually do a mock TV interview in the office and observe how you look and the expressions you make on camera (For a lsquoShakers and Moversrsquo episode in 2001 my mock shoot revealed that I was gulping too much)

Some final final points

7 Contribute sound bites quotes views and anything that the media asks you for DONrsquoT RATION time for PR The more you give the more you will get

8 Be honest and genuine with journalists If you donrsquot want to say something DONrsquoT SAY IT ndash never say ldquoItrsquos off the recordrdquo (it never is)

9 Contribute as a columnist as a blogger as a writer to media There wonrsquot always be stories to be quoted in ndash so INVENT the stories

Most importantly

bull Have FUN when you are indulging in PR

bull Please sport a sense of humor Do not go on camera or for an interview just around the time you realize you have lost your iPhone

bull Donrsquot ARGUE with people for the sake of it

bull Donrsquot stall a discussion Let people have their say and make way for more discussion

bull THANK ALL the people who gave you a PR moment after release

References amp Homework

Homework

An interview in CNBC ndash Can you figure the mistake I am making (appears early on)

References

The Techcrunch article (of slide 20)

The Quora article (of slide 22)

An interview in lsquoEntrepreneurrsquo magazine that was cathartic for me and is one my best interviews to date

Sign of success

bull On TV I believe that the greatest sign of success is if one of your panel members (or the anchor) begins to repeatedly mention your name

bull Television is all about being in the spotlight If you crack a joke make people laugh or make an impactful point the camera will follow you

Some final points

1 The best advice I got was from Gita Piramal who told me ldquoAlok first do something remarkable Then the media will run after yourdquo

2 Amitabh Saxena of Actimedia told me ldquoAlok on TV people remember how you looked In print they remember what you saidrdquo

3 PR takes 10 years to yield results Yes TEN years If you donrsquot have that stamina donrsquot run the PR marathon

Some more final points

4 NEVER LIE to the media It will kill you

5 Be the single spokesperson You can share PR responsibility with someone later after your firm grows If you have more than one person speaking (INITIALLY) the message gets confused

6 REHEARSE if you are not used to public speaking For TV appearances actually do a mock TV interview in the office and observe how you look and the expressions you make on camera (For a lsquoShakers and Moversrsquo episode in 2001 my mock shoot revealed that I was gulping too much)

Some final final points

7 Contribute sound bites quotes views and anything that the media asks you for DONrsquoT RATION time for PR The more you give the more you will get

8 Be honest and genuine with journalists If you donrsquot want to say something DONrsquoT SAY IT ndash never say ldquoItrsquos off the recordrdquo (it never is)

9 Contribute as a columnist as a blogger as a writer to media There wonrsquot always be stories to be quoted in ndash so INVENT the stories

Most importantly

bull Have FUN when you are indulging in PR

bull Please sport a sense of humor Do not go on camera or for an interview just around the time you realize you have lost your iPhone

bull Donrsquot ARGUE with people for the sake of it

bull Donrsquot stall a discussion Let people have their say and make way for more discussion

bull THANK ALL the people who gave you a PR moment after release

References amp Homework

Homework

An interview in CNBC ndash Can you figure the mistake I am making (appears early on)

References

The Techcrunch article (of slide 20)

The Quora article (of slide 22)

An interview in lsquoEntrepreneurrsquo magazine that was cathartic for me and is one my best interviews to date

Some final points

1 The best advice I got was from Gita Piramal who told me ldquoAlok first do something remarkable Then the media will run after yourdquo

2 Amitabh Saxena of Actimedia told me ldquoAlok on TV people remember how you looked In print they remember what you saidrdquo

3 PR takes 10 years to yield results Yes TEN years If you donrsquot have that stamina donrsquot run the PR marathon

Some more final points

4 NEVER LIE to the media It will kill you

5 Be the single spokesperson You can share PR responsibility with someone later after your firm grows If you have more than one person speaking (INITIALLY) the message gets confused

6 REHEARSE if you are not used to public speaking For TV appearances actually do a mock TV interview in the office and observe how you look and the expressions you make on camera (For a lsquoShakers and Moversrsquo episode in 2001 my mock shoot revealed that I was gulping too much)

Some final final points

7 Contribute sound bites quotes views and anything that the media asks you for DONrsquoT RATION time for PR The more you give the more you will get

8 Be honest and genuine with journalists If you donrsquot want to say something DONrsquoT SAY IT ndash never say ldquoItrsquos off the recordrdquo (it never is)

9 Contribute as a columnist as a blogger as a writer to media There wonrsquot always be stories to be quoted in ndash so INVENT the stories

Most importantly

bull Have FUN when you are indulging in PR

bull Please sport a sense of humor Do not go on camera or for an interview just around the time you realize you have lost your iPhone

bull Donrsquot ARGUE with people for the sake of it

bull Donrsquot stall a discussion Let people have their say and make way for more discussion

bull THANK ALL the people who gave you a PR moment after release

References amp Homework

Homework

An interview in CNBC ndash Can you figure the mistake I am making (appears early on)

References

The Techcrunch article (of slide 20)

The Quora article (of slide 22)

An interview in lsquoEntrepreneurrsquo magazine that was cathartic for me and is one my best interviews to date

Some more final points

4 NEVER LIE to the media It will kill you

5 Be the single spokesperson You can share PR responsibility with someone later after your firm grows If you have more than one person speaking (INITIALLY) the message gets confused

6 REHEARSE if you are not used to public speaking For TV appearances actually do a mock TV interview in the office and observe how you look and the expressions you make on camera (For a lsquoShakers and Moversrsquo episode in 2001 my mock shoot revealed that I was gulping too much)

Some final final points

7 Contribute sound bites quotes views and anything that the media asks you for DONrsquoT RATION time for PR The more you give the more you will get

8 Be honest and genuine with journalists If you donrsquot want to say something DONrsquoT SAY IT ndash never say ldquoItrsquos off the recordrdquo (it never is)

9 Contribute as a columnist as a blogger as a writer to media There wonrsquot always be stories to be quoted in ndash so INVENT the stories

Most importantly

bull Have FUN when you are indulging in PR

bull Please sport a sense of humor Do not go on camera or for an interview just around the time you realize you have lost your iPhone

bull Donrsquot ARGUE with people for the sake of it

bull Donrsquot stall a discussion Let people have their say and make way for more discussion

bull THANK ALL the people who gave you a PR moment after release

References amp Homework

Homework

An interview in CNBC ndash Can you figure the mistake I am making (appears early on)

References

The Techcrunch article (of slide 20)

The Quora article (of slide 22)

An interview in lsquoEntrepreneurrsquo magazine that was cathartic for me and is one my best interviews to date

Some final final points

7 Contribute sound bites quotes views and anything that the media asks you for DONrsquoT RATION time for PR The more you give the more you will get

8 Be honest and genuine with journalists If you donrsquot want to say something DONrsquoT SAY IT ndash never say ldquoItrsquos off the recordrdquo (it never is)

9 Contribute as a columnist as a blogger as a writer to media There wonrsquot always be stories to be quoted in ndash so INVENT the stories

Most importantly

bull Have FUN when you are indulging in PR

bull Please sport a sense of humor Do not go on camera or for an interview just around the time you realize you have lost your iPhone

bull Donrsquot ARGUE with people for the sake of it

bull Donrsquot stall a discussion Let people have their say and make way for more discussion

bull THANK ALL the people who gave you a PR moment after release

References amp Homework

Homework

An interview in CNBC ndash Can you figure the mistake I am making (appears early on)

References

The Techcrunch article (of slide 20)

The Quora article (of slide 22)

An interview in lsquoEntrepreneurrsquo magazine that was cathartic for me and is one my best interviews to date

Most importantly

bull Have FUN when you are indulging in PR

bull Please sport a sense of humor Do not go on camera or for an interview just around the time you realize you have lost your iPhone

bull Donrsquot ARGUE with people for the sake of it

bull Donrsquot stall a discussion Let people have their say and make way for more discussion

bull THANK ALL the people who gave you a PR moment after release

References amp Homework

Homework

An interview in CNBC ndash Can you figure the mistake I am making (appears early on)

References

The Techcrunch article (of slide 20)

The Quora article (of slide 22)

An interview in lsquoEntrepreneurrsquo magazine that was cathartic for me and is one my best interviews to date

References amp Homework

Homework

An interview in CNBC ndash Can you figure the mistake I am making (appears early on)

References

The Techcrunch article (of slide 20)

The Quora article (of slide 22)

An interview in lsquoEntrepreneurrsquo magazine that was cathartic for me and is one my best interviews to date

I hope this was helpful

Connect with me amp give me feedback

e-mail - alokrodinhoodcom

Facebook -

facebookcomrodinhood

Twitter - rodinhood

My social network for anyone

enterprising

therodinhoodscom

Blogs and articles written by me

Presentations ndash

httpslidesharenetrodinhood

Connect with me amp give me feedback

e-mail - alokrodinhoodcom

Facebook -

facebookcomrodinhood

Twitter - rodinhood

My social network for anyone

enterprising

therodinhoodscom

Blogs and articles written by me

Presentations ndash

httpslidesharenetrodinhood